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Technology · 29 June 2016 · 9:59 pm

Now, better than later

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On May 4, Mark Zuckerberg and his wife Priscilla, held a live streaming  to discuss the launch of their new initiative, the Chan Zuckerberg Education Initiative. What surprised me the most about this event, which I was able to witness first-hand, was its reach. In only five minutes of live broadcast, vertically and 4/3, no less than 73,679 viewers were connected, all of whom were identified as individual users. And the figure kept rising, not to mention the number of comments that were generated.

 

Leaving aside the 62 million fans that follow the couple, we can make an example of someone a bit closer to home, El Periscope de Pique, with 13 million followers, receiving 35,000 unique viewers following a broadcast from the Barcelona F.C, when returning from a game. Data that could compete with some audiences of the new TDT Channels without any problems. Read more

Publicado en: Technology

Etiquetado: FOMO live streaming

FLUOR Inspiration · 23 June 2016 · 8:58 am

FLUOR Inspiration 9

 

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After a week of surfing for the best of the Internet we have found these five links for you to enjoy them as much as we have.

 

Grown Structures on (Mediated Matter Group)

 

Bringing the madness 3.0 (Dimitri Vegas & Like Mike)

 

Crazy interative LED floor (Inked Magazine)

 

New Surreal scenes by Robert Janhs (Fubiz)

 

NBA Finals Game 7 is a basketball battle for immortality worthy of ‘Game of Thrones’  (Mashable)

 

That’s all for this week(and it’s not a little), see you next week!

Publicado en: FLUOR Inspiration

Etiquetado:

Uncategorized · 15 June 2016 · 8:22 am

Immersive storytelling: the future of brand communication

img_bele_santa_eng (1)For any brand, the holy grail is engagement, managing to create an impact with your content, to be followed up with creating an emotion in the audience. We understand engagement as having an audience entirely engrossed in the moment, captivated by the story, completely forgetting the real context, transported to a world different from ours.

 

 

This engagement is something that storytelling provokes, because we are social beings who understand and learn about the world around us through stories and legends. The stories capture our attention, because their characters are complex creations, and the tales are full of nooks and crannies among which we allow ourselves to get lost. We either love or despise them, but we always feel some kind of identification with them that allows us to project ourselves into the story.

Read more

Publicado en: Uncategorized

Etiquetado: transmedia Transmedia Storytelling Virtual reality

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