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FLUOR Inspiration 路 30 June 2017 路 6:00 am

FLUOR Inspiration 36

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Enjoy being inspired with us. And share it if you like it 馃槈

 

Weddings for All at Taco Bell (Creativity Online)

 

The Case for Ethical Challengers (Javier G. Recuenco)

 

iPhone 10th Anniversary (Mirror)

 

Volvo has a plan to let Everyone see the total Solar Eclipse (Digital Trends)

 

The Best Commercials of the past 15 years (AdWeek)

 

That’s all folks! At least for this week, the next one will be even bigger and better. Enjoy with Peace, Love & Rock’n’Roll.

Publicado en: FLUOR Inspiration

Etiquetado: creativity FLUOR Inspiration

FLUOR Inspiration 路 23 June 2017 路 6:00 am

FLUOR Inspiration 35

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It’s time for Inspiration 馃槈

 

Google Glass update (The Verge)

 

Spotify Shared Playlists in Facebook Messenger (Engadget)

 

Everything, the gameplay that has qualified for an Oscar (Mashable)

 

The death of creative excellence (Adweek)

 

Driverless shuttle gets to Michigan University (Digital Trends)

 

Have a nice weekend full of peace, love & Rock’n’Roll.

Publicado en: FLUOR Inspiration

Etiquetado: creativity FLUOR Inspiration

FLUOR Inspiration 路 16 June 2017 路 6:00 am

FLUOR Inspiration 34

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We want to help you be more creative and so we will fill you with inspiration.

 

NASA & Ikea together on an out of this world project (The Next Web)

 

YouTube ads Leaderboard Cannes 2017 (Think With Google)

 

All About E3 (Mirror)

 

Entertainment Studios against Piracy (Variety)

 

Instagram gets serious with celebrities and influencers (TechCrunch)

 

What will the next FLUOR Inspiration bring us? Enjoy the weekend with Peace, Love & Rock’n’Roll.

Publicado en: FLUOR Inspiration

Etiquetado: creativity FLUOR Inspiration

FLUOR Projects 路 14 June 2017 路 8:18 am

Syfy 10th Anniversary

Advertiser: NBC Universal

Brand: Syfy

Campaign: Syfy 10th Anniversary.

 

What did they ask us for?

Syfy (the most important science fiction channel in the world, owned by NBCUniversal), celebrated its 10th year since launching in Spain.

What did we do?

We put forward the creative “The Journey of Extraordinary Emotions” pitch, linked to an immersive never-before-seen experience.

– For this, we create an idyllic atmosphere in the Costume Museum, staging the venue right down to even the smallest details to make sure the 250 guests felt as though they were travelling to an extraordinary world.

– With the help of LDC, we designed a videomap to project onto two giant 12 meter screens, getting inspiration from the channel鈥檚 best series. Absolutely everything was created originally, from scratch, for the occasion: design, motion graphics, music…

– When the projection ended, one of our androids accompanied the guests on a tour of lights to a very special place, the party.

– The guests were received in another room by a large seven-meter LED screen.

– A 3D printer printed food during the event.

– An interactive photo call that made the guests become the protagonists of upcoming Syfy releases.

– The 12 dishes on the menu were specially created for the anniversary, taking inspiration from the best series and films across the channel.

– Virtual reality was also a protagonist of the event with the series Halcyon.

– Expo Syfy gathered together exclusive pieces from some of the channel鈥檚 great classics.

– Hold a battle of the GIFs where made up of knockout rounds, quarter finals, semi-finals and the final so that fans discovered who was ultimately voted the best character of the last 10 years.

What were the results?

– An unprecedented event using techno-creativity associated with the channel鈥檚 own theme (science fiction)

– More than 17,000 participants across the social dynamics proposed for the anniversary.

More than a million online impressions.

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SYFY 10 A帽os

SYFY 10 A帽os

Fiesta 10 a帽os de SYFY en el Museo del Traje de Madrid

SYFY 10 A帽os

 

Publicado en: FLUOR Projects

Etiquetado: 10 anniversary creativity Events experiential NBCUniversal Syfy tecnocreativity videomapping

FLUOR Projects 路 14 June 2017 路 8:16 am

Sundance TV Shorts

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Advertiser: AMC

Brand: SundanceTV

Campaign: SundanceTV Shorts

 

What did they ask us for?

AMC Networks and their Sundance TV channel asked us to help them organize the closing of the聽Sundance TV Shorts, the festival that awards the most brilliant shorts and web series at an international level. They wanted to make a lot of noise across social networks and generate a lot of attention to fill Movistar鈥檚 flagship with 80 people from the industry.

 

What did we do?

– We held a call for specialized press and professionals in the sector.

– We created a contest on networks directed at a public who are closely related to the event, where the creators had to relate their best story in under 140 characters.

– We organized the creation of customized assets/tools/props for the event, and managed the catering.

– We covered the event on the channel鈥檚 social networks.

 

What were the results?

– We managed to fill the event with more than 90 attendees, many of them leaders in the sector.

We were a nationally trending topic for four hours, resulting in more than one million impressions

 

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Publicado en: FLUOR Projects

Etiquetado: AMC Events Paid Media Paid Social PR Sundance TV Sundance TV Shorts

FLUOR Projects 路 14 June 2017 路 8:16 am

XVI Edition Everis Foundation Awards

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Advertiser: Everis

Brand: Everis Foundation

Campaign: 16th Edition Everis Awards

 

What did they ask us for?

The Everis Foundation Awards are one of the most important supporters of entrepreneurship. With a 60,000-euro award for the winner, and after 16 editions, Everis Foundation wanted to go a step further in its communications strategy.

What did we do?

We created the “The city of innovation” concept, including a proposal for an interactive video. The video allowed viewers to access content from other editions (winners, tips for entrepreneurs, etc.) by simply clicking on different scenes within the video.

Using motion graphics during the creative process to build the city, thanks to the Everis Foundation.

Read more

Publicado en: FLUOR Projects

Etiquetado: creativity Everis Awards Everis Foundation Everis Foundation Awards interactive motion graphics spot v铆deo

FLUOR Projects 路 14 June 2017 路 8:14 am

UTOPIA Festival

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Advertiser:聽Glaciar

Brand:聽UTOPIA Festival

Campaign:聽Launching and first edition of the festival

 

What did they ask us for?

The first edition of a festival like UTOPIA has to be a success. A line-up that featured the best DJs in the world (David Guetta, Diplo, Armin Van Buuren, Martin Solveig, Rudimental, etc.) required a communication strategy to match.

 

What did we do?

As there is only one first edition, we developed a strategy in which:

– We defined the concepts to communicate across all social platforms.

– We designed those pieces to highlight to focus of the festival.

– Campaigns for attracting audience and selling tickets.

– We identified the keys to influencing more people to attend the festival.

– We produced content of all types, focused on the characteristics of those who generally attend this type of event.

 

What were the results?

– 30,000 tickets were sold.

– Although the comments at the beginning of the campaign were very negative (motivated by the bad press electronic music receives in Madrid), during the two days of the festival and in the weeks following, 95% of the comments were positive.

We managed to connect two people who met at the event, and who didn鈥檛 exchange numbers, to find each other again thanks to social network coverage and, who knows, it may just be the beginning of a new relationship! :)

Read more

Publicado en: FLUOR Projects

Etiquetado: brand building branding Community Management Content Events influencers Paid Media Paid Social PR social media Strategy UTOPIA Festival

FLUOR Projects 路 14 June 2017 路 8:13 am

Launching Kat Von D Beauty (Sephora)

Advertiser: LVMH

Brand: Sephora

Campaign: Launching Kat Von D Beauty

 

What did they ask us for?

With the help of Wildbytes, we had the opportunity to design the launch of Sephora’s Kat Von D Beauty line in Spain. Spain was the first European country to launch this brand, one that, in only a year and a half of existence in the United States, has become one of the most brands within the segment we call make up junkies.

Kat Von D is a tattoo artist, businesswoman and celebrity, known for, among other things, her participation in the television program L.A. Ink.

 

What did we do?

The campaign had two fundamental axes:

– A social influence plan with active listening on social networks to detect the right people to be sent a surprise delivery. In addition, a strategy with YouTubers in which they did product unboxing and urged people to participate creating User Generated Content.

– The first videomapping of the face of a person broadcast live for the whole world. Six months of work to create a piece that would convey the essence of the Kat Von D Beauty line.

 

What were the results?

– 90 million online impressions.

– It became the most shared content in the history of Sephora Spain.

– During the campaign, in-store traffic rose 25%

– Reference to campaign across dozens of different media as one of the most innovative campaigns of the year.

– International awards:

– Silver at the Clio Awards

– Honouree聽at The Webby Awards 2016

– Merit聽in The One Show

– Platinum in Hermes Creative Awards

Publicado en: FLUOR Projects

Etiquetado: creativity Kat Von D Kat Von D Beauty Kat Von D Beauty videomapping Sephora tecnocreativity videomapping

FLUOR Projects 路 14 June 2017 路 8:12 am

Strategic consulting and digital audit Pescanova

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Advertiser:聽Nueva Pescanova Group

Brand: Pescanova

Campaign: Strategic consulting and digital audit

 

What did they ask us for?

After a great time of internal change across the Grupo Nueva Pescanova, the brand needed to identify what they were doing well and how they could improve their content and their entire digital ecosystem.

 

What did we do?

To do this, always from a constructive point of view, we undertook a methodological process of strategic consulting by submerging ourselves in their business model, their needs, products and upcoming launches.

 

We analysed all their digital activity to detect points to improve and optimize their online presence. Thanks to this, we were able to take into account the needs of Pescanova to elaborate recommendations for their annual content strategy that would guarantee meeting all objectives.

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Publicado en: FLUOR Projects

Etiquetado: benchmark Content Digital audit Pescanova Strategic Consulting Strategy

FLUOR Projects 路 14 June 2017 路 8:12 am

‘Sigue la pista’, the interactive game for ‘La Zona’, the first original Movistar+ series

Advertiser: Movistar +

Brand: ‘La Zona’

Campaign:聽‘Sigue la pista’

 

What did they ask for?

Movistar+ began its journey down the path to creating its own fictional series, a high stakes gamble with high-quality formats. For the premiere of ‘La Zona’, the new series by the S谩nchez-Cabezudo brothers starring Eduard Fern谩ndez, Alba Galocha, Juan Echanove and 脕lvaro Cervantes, they asked us for an expansion of the transmedia narrative that was on par with the quality of the original production.

 

We did we do?

At FLUOR, we begin to investigate new forms of story immersion and new ways of engaging the viewer

 

What were the results?

More than a year ago, Movistar+ asked us to undertake what we most love: a challenge. They were just starting out on the production of their own series and needed a transmedia project that was on par with the great content. We decided to confront this challenge head on, taking ourselves out of our comfort zone, and so we began to investigate new forms of story immersion and the result was the creation of an interactive storytelling game for La Zona.

To begin with, we asked ourselves 3 questions. The first was about how to access an exclusion zone. At FLUOR Lifestyle, we were sure that we wanted the user to discover first-hand the entire plot of the series.

But how would we create a strong parallel plot when we were dealing with such a powerful story? We love telling stories and we knew that the narrative had to be the main element – our strong point. The narrative, together with the layer of interactivity, were the keys to achieving an immersive experience for the user.

With all this clear, the third question we asked ourselves was: how do we achieve something that we have never done before? A parallel narrative was the solution here, to ensure that every decision that the user made was indispensably valuable in discovering the story, with a return to the main narrative storyline for all key moments.

To achieve the ideal fit between the scripts and their digital development, we created our own tool to build interactive narrative universes. ‘Storyteller’, as we have called this tool, directly translates the literary scripts and their interactivity into codes that are ready to be implemented on the web.

With all these ingredients, we have achieved an experience based on techno-creativity, in which people enter La Zona and through their own decisions, they discover a world parallel to that of the series, but one that is also totally complementary and filmed in the same location.

In 鈥Sigue la pista鈥, viewers can discover more than 2 million different possibilities in a universe of corruption, secrecy and radiation, through 8 missions, 28 characters, 211 photographs, 24,360 locations, 163 videos and 434 different screens.

 

Publicado en: FLUOR Projects

Etiquetado: creativity La zona Movistar+ tecnocreativity transmedia

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