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FLUOR Projects · 14 June 2017 · 8:14 am

UTOPIA Festival

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Advertiser: Glaciar

Brand: UTOPIA Festival

Campaign: Launching and first edition of the festival

 

What did they ask us for?

The first edition of a festival like UTOPIA has to be a success. A line-up that featured the best DJs in the world (David Guetta, Diplo, Armin Van Buuren, Martin Solveig, Rudimental, etc.) required a communication strategy to match.

 

What did we do?

As there is only one first edition, we developed a strategy in which:

– We defined the concepts to communicate across all social platforms.

– We designed those pieces to highlight to focus of the festival.

– Campaigns for attracting audience and selling tickets.

– We identified the keys to influencing more people to attend the festival.

– We produced content of all types, focused on the characteristics of those who generally attend this type of event.

 

What were the results?

– 30,000 tickets were sold.

– Although the comments at the beginning of the campaign were very negative (motivated by the bad press electronic music receives in Madrid), during the two days of the festival and in the weeks following, 95% of the comments were positive.

We managed to connect two people who met at the event, and who didn’t exchange numbers, to find each other again thanks to social network coverage and, who knows, it may just be the beginning of a new relationship! :)

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Publicado en: FLUOR Projects

Etiquetado: brand building branding Community Management Content Events influencers Paid Media Paid Social PR social media Strategy UTOPIA Festival

FLUOR Projects · 14 June 2017 · 8:12 am

Strategic consulting and digital audit Pescanova

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Advertiser: Nueva Pescanova Group

Brand: Pescanova

Campaign: Strategic consulting and digital audit

 

What did they ask us for?

After a great time of internal change across the Grupo Nueva Pescanova, the brand needed to identify what they were doing well and how they could improve their content and their entire digital ecosystem.

 

What did we do?

To do this, always from a constructive point of view, we undertook a methodological process of strategic consulting by submerging ourselves in their business model, their needs, products and upcoming launches.

 

We analysed all their digital activity to detect points to improve and optimize their online presence. Thanks to this, we were able to take into account the needs of Pescanova to elaborate recommendations for their annual content strategy that would guarantee meeting all objectives.

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Publicado en: FLUOR Projects

Etiquetado: benchmark Content Digital audit Pescanova Strategic Consulting Strategy

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