CONNECT + DEVELOP + INNOVATE
So that the descent of temperatures doesn’t freeze your ideas, we bring you again our FLUOR Inspiration.
A movie of Mario Bros (Slashgear)
John Lewis and his Christmas monster (The Guardian)
This robotic bear that comes alive thanks to technology (Trend Hunter)
Ikea continues to expand, this time it reaches Malaysia (Adobo magazine)
Advertiser: NBC Universal
Campaign: ‘Inside Midnight, Texas’
What did they ask us for?
The science fiction channel Syfy was set to premiere the first season of its series ‘Midnight, Texas’: a supernatural drama from the author of ‘True Blood’. The goal was quite clear – the launch of the series needed to be a success.
To reinforce the launch strategy we needed to create a campaign that had great impact in the media and on social networks, as well as to convey the essence of the series.
What did we do?
The first action, aimed at the general public, consisted of developing an interactive mupi at a shopping centre in Madrid, with 3D animations of characters from the series, enabling the audience to interact with them physically. Some of the reactions were caught on camera and shared in a video on social networks, recorded using four hidden cameras and that captured the surprise and fear felt by those in the audience at the shopping centre.
The second action, designed to give visibility to the season premiere, was a travel guide that delved into the ‘Midnight, Texas’ universe from a different perspective before the series launch. It showed various elements that identifies the series: where the mysterious town is, places to visit, historical characters and even the area’s typical gastronomy. Through this mysterious offering we secured the involvement of the media and caught the attention of several blogs in the sector, encouraging participation before the launch of the series.
And the a third action, we organized a private event for specialised media, which included the screening of the series’ first episode, where attendees could enjoy ad hoc sessions involving a psychic medium, an interactive photo call where participants would become protagonists of the series, and a personalized menu.
What results were obtained?
– The media and television blogs covered the series launch
– The main media, bloggers and journalists of the sector got to know the ‘Midnight, Texas’ universe and were able to fully immerse themselves in it
– Thousands of impressions on social networks
– The guide is among the finalists, for its category, for the Advertisement of the Year award run by Anuncios.com
Publicado en: FLUOR Projects
Not much inspiration this week? We found all this for you
This dog treat packaging is absolutely adorable (The Dieline)
We hope you enjoy the weekend with the best ideas
Inspiration doesn’t rest even in vacation day, and what better to be inspired than this week’s FLUOR Inspiration?
Delicious Ice Cream Ads by Gelmi Art Studio (The Inspiration Grid)
Experimental Balloon Project aims to give cell reception to Puerto Rico (Huffington Post)
Enjoy the weekend… and the inspiration!
Even in the busiest weeks inspiration doesn’t leave us, that’s why this week we want to show you all this…
Street art goes home: museum graffiti opens in Berlin (The Guardian)
WhatsApp new emoji set looks very familiar (Engadget)
Let the weekend inspire us!
Were you not inspired this week? Check out the five links we bring you today.
He created a LEGO CV to stand out from other resumes (Bored Panda)
‘Made in North Korea’ Book by Phaidon (Hypebeast)
Inspiration occupies no place. See you soon!
Inspiration comes when you least expect it. What do you think about what we found this week?
In a creative rut? Try MIT’s mad libs for designers (Co. Design)
And up to here this week’s FLUOR Inspiration. The next one will be even better;)
May inspiration be with you this week! FLUOR Inspiration is here!
Heineken’s new futuristic ad (Creativity Online)
The supercut of SpaceX rocket explosion videos (Business Insider)
For us, the week flies between Inspiration and Inspiration, don’t you feel the same?
Google introduces the feed (TechCrunch)
The next generation of emoji (MIT Technology Review)
Ikea’s augmented reality app (Architectural Digest)
Magic Leap’s smartglasses (Tech Insider)
The atlas of prejudice (Bored Panda)
If you liked these, share them and don’t miss the ones from next week! Have a nice weekend with Peace, Love & Rock’n’Roll.
After a week of surfing for the best of the Internet we have found these five links for you to enjoy them as much as we have.
These cooking recipe videos are inspired by Hollywood directors (Business Insider)
Burger King Wants You to Take a Chance on a ‘Mystery’ Burger (Creativity Online)
Amazon has developed an AI Fashion Designer (MIT Technology Review)
IFA 2017: Berlin’s massive tech show (Techradar)
We hope you enjoyed a good holiday so as you know, winter is coming. 😉