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FLUOR Projects · 25 October 2017 · 8:57 am

Premiere of 1st Season ‘Midnight, Texas’ (Syfy)

Advertiser: NBC Universal

Brand: Syfy

Campaign: ‘Inside Midnight, Texas’

 

What did they ask us for?

The science fiction channel Syfy was set to premiere the first season of its series ‘Midnight, Texas’: a supernatural drama from the author of ‘True Blood’. The goal was quite clear – the launch of the series needed to be a success.

To reinforce the launch strategy we needed to create a campaign that had great impact in the media and on social networks, as well as to convey the essence of the series.

 

What did we do?

Three actions:

The first action, aimed at the general public, consisted of developing an interactive mupi at a shopping centre in Madrid, with 3D animations of characters from the series, enabling the audience to interact with them physically. Some of the reactions were caught on camera and shared in a video on social networks, recorded using four hidden cameras and that captured the surprise and fear felt by those in the audience at the shopping centre.

The second action, designed to give visibility to the season premiere, was a travel guide that delved into the ‘Midnight, Texas’ universe from a different perspective before the series launch. It showed various elements that identifies the series: where the mysterious town is, places to visit, historical characters and even the area’s typical gastronomy. Through this mysterious offering we secured the involvement of the media and caught the attention of several blogs in the sector, encouraging participation before the launch of the series.

And the a third action, we organized a private event for specialised media, which included the screening of the series’ first episode, where attendees could enjoy ad hoc sessions involving a psychic medium, an interactive photo call where participants would become protagonists of the series, and a personalized menu.

 

What results were obtained?

– The media and television blogs covered the series launch

– The main media, bloggers and journalists of the sector got to know the ‘Midnight, Texas’ universe and were able to fully immerse themselves in it

– Thousands of impressions on social networks

– The guide is among the finalists, for its category, for the Advertisement of the Year award run by Anuncios.com

– Outstanding presence in advertising media (for examples, click here or see here)

Guía Midnight

Guía Midnight 2

Publicado en: FLUOR Projects

Etiquetado: 3D design creativity Direct Marketing Events interactive mupi Midnight Texas Midnight Texas premiere Syfy tecnocreativity

FLUOR Projects · 14 June 2017 · 8:18 am

Syfy 10th Anniversary

Advertiser: NBC Universal

Brand: Syfy

Campaign: Syfy 10th Anniversary.

 

What did they ask us for?

Syfy (the most important science fiction channel in the world, owned by NBCUniversal), celebrated its 10th year since launching in Spain.

What did we do?

We put forward the creative “The Journey of Extraordinary Emotions” pitch, linked to an immersive never-before-seen experience.

– For this, we create an idyllic atmosphere in the Costume Museum, staging the venue right down to even the smallest details to make sure the 250 guests felt as though they were travelling to an extraordinary world.

– With the help of LDC, we designed a videomap to project onto two giant 12 meter screens, getting inspiration from the channel’s best series. Absolutely everything was created originally, from scratch, for the occasion: design, motion graphics, music…

– When the projection ended, one of our androids accompanied the guests on a tour of lights to a very special place, the party.

– The guests were received in another room by a large seven-meter LED screen.

– A 3D printer printed food during the event.

– An interactive photo call that made the guests become the protagonists of upcoming Syfy releases.

– The 12 dishes on the menu were specially created for the anniversary, taking inspiration from the best series and films across the channel.

– Virtual reality was also a protagonist of the event with the series Halcyon.

– Expo Syfy gathered together exclusive pieces from some of the channel’s great classics.

– Hold a battle of the GIFs where made up of knockout rounds, quarter finals, semi-finals and the final so that fans discovered who was ultimately voted the best character of the last 10 years.

What were the results?

– An unprecedented event using techno-creativity associated with the channel’s own theme (science fiction)

– More than 17,000 participants across the social dynamics proposed for the anniversary.

More than a million online impressions.

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SYFY 10 Años

SYFY 10 Años

Fiesta 10 años de SYFY en el Museo del Traje de Madrid

SYFY 10 Años

 

Publicado en: FLUOR Projects

Etiquetado: 10 anniversary creativity Events experiential NBCUniversal Syfy tecnocreativity videomapping

FLUOR Projects · 14 June 2017 · 8:16 am

Sundance TV Shorts

sundance-tv-shorts-02

 

Advertiser: AMC

Brand: SundanceTV

Campaign: SundanceTV Shorts

 

What did they ask us for?

AMC Networks and their Sundance TV channel asked us to help them organize the closing of the Sundance TV Shorts, the festival that awards the most brilliant shorts and web series at an international level. They wanted to make a lot of noise across social networks and generate a lot of attention to fill Movistar’s flagship with 80 people from the industry.

 

What did we do?

– We held a call for specialized press and professionals in the sector.

– We created a contest on networks directed at a public who are closely related to the event, where the creators had to relate their best story in under 140 characters.

– We organized the creation of customized assets/tools/props for the event, and managed the catering.

– We covered the event on the channel’s social networks.

 

What were the results?

– We managed to fill the event with more than 90 attendees, many of them leaders in the sector.

We were a nationally trending topic for four hours, resulting in more than one million impressions

 

sundance-tv-shorts-03

Publicado en: FLUOR Projects

Etiquetado: AMC Events Paid Media Paid Social PR Sundance TV Sundance TV Shorts

FLUOR Projects · 14 June 2017 · 8:14 am

UTOPIA Festival

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Advertiser: Glaciar

Brand: UTOPIA Festival

Campaign: Launching and first edition of the festival

 

What did they ask us for?

The first edition of a festival like UTOPIA has to be a success. A line-up that featured the best DJs in the world (David Guetta, Diplo, Armin Van Buuren, Martin Solveig, Rudimental, etc.) required a communication strategy to match.

 

What did we do?

As there is only one first edition, we developed a strategy in which:

– We defined the concepts to communicate across all social platforms.

– We designed those pieces to highlight to focus of the festival.

– Campaigns for attracting audience and selling tickets.

– We identified the keys to influencing more people to attend the festival.

– We produced content of all types, focused on the characteristics of those who generally attend this type of event.

 

What were the results?

– 30,000 tickets were sold.

– Although the comments at the beginning of the campaign were very negative (motivated by the bad press electronic music receives in Madrid), during the two days of the festival and in the weeks following, 95% of the comments were positive.

We managed to connect two people who met at the event, and who didn’t exchange numbers, to find each other again thanks to social network coverage and, who knows, it may just be the beginning of a new relationship! :)

Read more

Publicado en: FLUOR Projects

Etiquetado: brand building branding Community Management Content Events influencers Paid Media Paid Social PR social media Strategy UTOPIA Festival

FLUOR Projects · 13 June 2017 · 2:42 pm

X-presión (Show Positivo – Salón Look)

Advertiser: X-Presión

Brand: X-Presión

Campaign: VI Show Positivo

 

What did they ask us for?

X-presión is the first studio exclusively devoted to R&D&I in hairdressing in the world. Creators of hairstyles such as the “X-pressure pixel” or the threaded updo, without the use of hairpins, which have received several international awards for their innovation.

X-presión are organisers of the sixth edition of Show Positivo, an event that brings together several of the main firms and personalities in the high fashion hairdressing world under the framework of Salón Look.

What did we do?

– Under the concept of #Speechless, we designed a campaign in which participants were left speechless about what was going to take place.

– We created the entire communications strategy for the event across social platforms.

– We designed the creative pieces related to the communications strategy.

– We created the Paid Media Strategy to sell tickets to the event.

– We also helped them to secure specialized press.

– Eduardo Prádanos, founder of FLUOR, led a seminar aimed at growing business across the entire digital ecosystem.

 

What were the results?

– A 400% increase in reach across social networks thanks to all the snack content created during the campaign (micro-videos, GIFs, images, etc.) and the live coverage of the event.

– Sold out event (920 attendees).

Even a priest clearly defined the 10 commandments of digital strategy! ; )

eduardo-pradanos-x-presion-show-positivo-agencia-FLUOR

eduardo-pradanos-x-presion-show-positivo-agencia-FLUOR-02

via GIPHY

Publicado en: FLUOR Projects

Etiquetado: call Events Paid Media Paid Social PR Salón Look social media X-presión

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