CONNECT + DEVELOP + INNOVATE
Advertiser: Movistar +
Brand: ‘La Zona’
Campaign: Transmedia campaign
What did they ask us for?
With the arrival of Netflix, HBO and Amazon, Movistar+ was preparing to produce its own fictional series. For this reason, they wanted to ensure the series was not just limited to images on a screen and asked us to design the transmedia strategy for ‘La zona’, the new series from the Sánchez-Cabezudo brothers.
What did we do?
We are currently developing this project, so you will have to wait until November to know about our role in detail! : )
Publicado en: FLUOR Projects
For any brand, the holy grail is engagement, managing to create an impact with your content, to be followed up with creating an emotion in the audience. We understand engagement as having an audience entirely engrossed in the moment, captivated by the story, completely forgetting the real context, transported to a world different from ours.
This engagement is something that storytelling provokes, because we are social beings who understand and learn about the world around us through stories and legends. The stories capture our attention, because their characters are complex creations, and the tales are full of nooks and crannies among which we allow ourselves to get lost. We either love or despise them, but we always feel some kind of identification with them that allows us to project ourselves into the story.
Publicado en: Uncategorized
Here at FLUOR we think that if we change, everything changes. That is our eternal challenge concerning advertising: to transform the mental processes of the sector, especially of the advertisers, and to take on new contrasting realities. In addition, a very important aspect in this context is the lifestyle.
Publicado en: FLUOR Vision