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FLUOR Projects · 14 June 2017 · 8:18 am

Syfy 10th Anniversary

Advertiser: NBC Universal

Brand: Syfy

Campaign: Syfy 10th Anniversary.

 

What did they ask us for?

Syfy (the most important science fiction channel in the world, owned by NBCUniversal), celebrated its 10th year since launching in Spain.

What did we do?

We put forward the creative “The Journey of Extraordinary Emotions” pitch, linked to an immersive never-before-seen experience.

– For this, we create an idyllic atmosphere in the Costume Museum, staging the venue right down to even the smallest details to make sure the 250 guests felt as though they were travelling to an extraordinary world.

– With the help of LDC, we designed a videomap to project onto two giant 12 meter screens, getting inspiration from the channel’s best series. Absolutely everything was created originally, from scratch, for the occasion: design, motion graphics, music…

– When the projection ended, one of our androids accompanied the guests on a tour of lights to a very special place, the party.

– The guests were received in another room by a large seven-meter LED screen.

– A 3D printer printed food during the event.

– An interactive photo call that made the guests become the protagonists of upcoming Syfy releases.

– The 12 dishes on the menu were specially created for the anniversary, taking inspiration from the best series and films across the channel.

– Virtual reality was also a protagonist of the event with the series Halcyon.

– Expo Syfy gathered together exclusive pieces from some of the channel’s great classics.

– Hold a battle of the GIFs where made up of knockout rounds, quarter finals, semi-finals and the final so that fans discovered who was ultimately voted the best character of the last 10 years.

What were the results?

– An unprecedented event using techno-creativity associated with the channel’s own theme (science fiction)

– More than 17,000 participants across the social dynamics proposed for the anniversary.

More than a million online impressions.

syfy-agencia-fluor-lifestyle

SYFY 10 Años

SYFY 10 Años

Fiesta 10 años de SYFY en el Museo del Traje de Madrid

SYFY 10 Años

 

Publicado en: FLUOR Projects

Etiquetado: 10 anniversary creativity Events experiential NBCUniversal Syfy tecnocreativity videomapping

FLUOR Projects · 14 June 2017 · 8:13 am

Launching Kat Von D Beauty (Sephora)

Advertiser: LVMH

Brand: Sephora

Campaign: Launching Kat Von D Beauty

 

What did they ask us for?

With the help of Wildbytes, we had the opportunity to design the launch of Sephora’s Kat Von D Beauty line in Spain. Spain was the first European country to launch this brand, one that, in only a year and a half of existence in the United States, has become one of the most brands within the segment we call make up junkies.

Kat Von D is a tattoo artist, businesswoman and celebrity, known for, among other things, her participation in the television program L.A. Ink.

 

What did we do?

The campaign had two fundamental axes:

– A social influence plan with active listening on social networks to detect the right people to be sent a surprise delivery. In addition, a strategy with YouTubers in which they did product unboxing and urged people to participate creating User Generated Content.

– The first videomapping of the face of a person broadcast live for the whole world. Six months of work to create a piece that would convey the essence of the Kat Von D Beauty line.

 

What were the results?

– 90 million online impressions.

– It became the most shared content in the history of Sephora Spain.

– During the campaign, in-store traffic rose 25%

– Reference to campaign across dozens of different media as one of the most innovative campaigns of the year.

– International awards:

– Silver at the Clio Awards

– Honouree at The Webby Awards 2016

– Merit in The One Show

– Platinum in Hermes Creative Awards

Publicado en: FLUOR Projects

Etiquetado: creativity Kat Von D Kat Von D Beauty Kat Von D Beauty videomapping Sephora tecnocreativity videomapping

FLUOR Inspiration · 22 March 2016 · 10:19 am

FLUOR Inspiration 1: the beginning

FLUORInspiration_web

From now on, each week our #FLUORblog will feature five recent news stories that we find interesting. As with every article we do, we seek reflection, and in this case, our goal is also to inspire you so that you can take on new ideas thanks to all this new information we are publishing.

Here are the first five:

Coachella Festival Announces Virtual Reality App (Pitchfork)

Instagram May Change Your Feed, Personalizing It With an Algorithm (The New York Times)

Impossible Skip Ad

Once a year, Instagram is home to the best crowd-designed alphabet on earth (Quartz)

Amazing Dance and Video Mapping Performance

See you next week!

Publicado en: FLUOR Inspiration

Etiquetado: Coachella FLUOR Inspiration Instagram videomapping VR

After a small summer break, we're back with our FLUOR Inspiration! https://t.co/TJasKuxlot #FLUORblog https://t.co/uu5Vf6A6YW
Después de un pequeño parón veraniego, ¡volvemos con nuestro FLUOR Inspiration! https://t.co/8RmaiEyXf4 #FLUORblog https://t.co/EXKwYltIHR
WhatsApp permitirá ver vídeos de YouTube dentro de las conversaciones https://t.co/ybhK5laxJE https://t.co/FgXD3jbsbw
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