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Campaign: Naming + logo (Brand identity)
What did they ask us for?
The creation of a new company, a sunglass brand focused on the youngest in the family, those aged between 6 and 16 years old. Therefore, there was a requirement to create everything from scratch, from a company name to a visual identity.
What did we do?
– We devised a global concept that would enable us to relate to the youngsters using their language, creating a word that made a clear reference to the product and was pronounceable, universal, easy and had a great acoustic feel.
– We accompanied this naming with a logo that was able to convey the message of youth, familiarity and energy through visual language.
Out of all this, the word Sunns was born.
Published in : FLUOR Projects