SINCE 2015

CONNECT + DEVELOP + INNOVATE

FLUOR

We are the largest creative innovation agency in the world. Connect + Develop + Innovate.

FLUOR Projects · 13 June 2017 · 2:41 pm

‘The Son’ (AMC)

amc_the_son_agencia_fluor_creatividad

 

Advertiser:  AMC

Brand: The Son

Campaign: Petrol, blood and money

 

What did they ask us for?

The television channel AMC was looking for a direct marketing proposal for the release of ‘The Son’, Pierce Bronsan’s new series. A simple and quick-to-execute idea, but one which would communicate the essence of the series.

What did we do?

– We replicated an old concept, ‘Texas Teatime’, also known as the oil boom period in Texas in the early 20th century.

– We linked this concept to the main themes of the series: oil, blood and money. In this way, we created a pack in the purest Texan style.

– This was then sent to AMC media, blogs, influencers and strategic clients.

Published in : FLUOR Projects

Tagged: creativity Direct Marketing

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Unmemory, un juego que se lee… o una novela que se juega https://t.co/oKF5ariOzn #transmedia @calabuigdaniel
RT @puntodegiro2: «La Batalla del contenido Interactivo» el recurso híbrido de las plataformas VOD para seducir a #gamers 🎮 + 📺 De #Banders
RT @EduardoPradanos: Venderse por una caja de galletas https://t.co/w6MviDVBFY #exfluencia
FLUORLIFESTYLE Instagram