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FLUOR Projects · 13 June 2017 · 2:41 pm

‘The Son’ (AMC)



Advertiser:  AMC

Brand: The Son

Campaign: Petrol, blood and money


What did they ask us for?

The television channel AMC was looking for a direct marketing proposal for the release of ‘The Son’, Pierce Bronsan’s new series. A simple and quick-to-execute idea, but one which would communicate the essence of the series.

What did we do?

– We replicated an old concept, ‘Texas Teatime’, also known as the oil boom period in Texas in the early 20th century.

– We linked this concept to the main themes of the series: oil, blood and money. In this way, we created a pack in the purest Texan style.

– This was then sent to AMC media, blogs, influencers and strategic clients.

Published in : FLUOR Projects

Tagged: creativity Direct Marketing


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