{"id":1709,"date":"2017-06-13T14:42:06","date_gmt":"2017-06-13T14:42:06","guid":{"rendered":"https:\/\/fluorlifestyle.com\/en\/?p=1709"},"modified":"2017-06-13T14:42:06","modified_gmt":"2017-06-13T14:42:06","slug":"x-presion-show-positivo-salon-look","status":"publish","type":"post","link":"https:\/\/fluorlifestyle.com\/en\/x-presion-show-positivo-salon-look\/","title":{"rendered":"X-presi\u00f3n (Show Positivo &#8211; Sal\u00f3n Look)"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/MOlsu_d96xo?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><strong>Advertiser<\/strong>: X-Presi\u00f3n<\/p>\n<p><strong>Brand<\/strong>: X-Presi\u00f3n<\/p>\n<p><strong>Campaign<\/strong>: VI Show Positivo<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What did they ask us for?<\/strong><\/p>\n<p><a href=\"http:\/\/x-presion.eu\/x-presion\/\">X-presi\u00f3n<\/a>\u00a0is the first studio exclusively devoted to R&amp;D&amp;I in hairdressing in the world. Creators of hairstyles such as the &#8220;X-pressure pixel&#8221; or the threaded updo, without the use of hairpins, which have received several international awards for their innovation.<\/p>\n<p>X-presi\u00f3n are organisers of the sixth edition of Show Positivo, an event that brings together several of the main firms and personalities in the high fashion hairdressing world under the framework of Sal\u00f3n Look.<\/p>\n<p><strong>What did we do?<\/strong><\/p>\n<p>&#8211; Under the concept of #Speechless, we designed a campaign in which participants were left speechless about what was going to take place.<\/p>\n<p>&#8211; We created the entire communications strategy for the event across social platforms.<\/p>\n<p>&#8211; We designed the creative pieces related to the communications strategy.<\/p>\n<p>&#8211; We created the Paid Media Strategy to sell tickets to the event.<\/p>\n<p>&#8211; We also helped them to secure specialized press.<\/p>\n<p>&#8211;\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/eduardopradanos\/\">Eduardo Pr\u00e1danos<\/a>, founder of\u00a0<a href=\"https:\/\/fluorlifestyle.com\/\">FLUOR<\/a>, led a seminar aimed at growing business across the entire digital ecosystem.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What were the results?<\/strong><\/p>\n<p>&#8211; A 400% increase in reach across social networks thanks to all the snack content created during the campaign (micro-videos, GIFs, images, etc.) and the live coverage of the event.<\/p>\n<p>&#8211; Sold out event (920 attendees).<\/p>\n<p>Even a priest clearly defined the 10 commandments of digital strategy! ; )<\/p>\n<p><a href=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/eduardo-pradanos-x-presion-show-positivo-agencia-FLUOR.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-1575\" src=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/eduardo-pradanos-x-presion-show-positivo-agencia-FLUOR.jpg\" alt=\"eduardo-pradanos-x-presion-show-positivo-agencia-FLUOR\" width=\"972\" height=\"648\" srcset=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/eduardo-pradanos-x-presion-show-positivo-agencia-FLUOR.jpg 972w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/eduardo-pradanos-x-presion-show-positivo-agencia-FLUOR-300x200.jpg 300w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/eduardo-pradanos-x-presion-show-positivo-agencia-FLUOR-600x400.jpg 600w\" sizes=\"(max-width: 972px) 100vw, 972px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/eduardo-pradanos-x-presion-show-positivo-agencia-FLUOR-02.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-1574\" src=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/eduardo-pradanos-x-presion-show-positivo-agencia-FLUOR-02.jpg\" alt=\"eduardo-pradanos-x-presion-show-positivo-agencia-FLUOR-02\" width=\"960\" height=\"720\" srcset=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/eduardo-pradanos-x-presion-show-positivo-agencia-FLUOR-02.jpg 960w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/eduardo-pradanos-x-presion-show-positivo-agencia-FLUOR-02-300x225.jpg 300w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/eduardo-pradanos-x-presion-show-positivo-agencia-FLUOR-02-600x450.jpg 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<div style=\"width: 100%; height: 0; padding-bottom: 100%; position: relative;\"><iframe loading=\"lazy\" class=\"giphy-embed\" style=\"position: absolute;\" src=\"https:\/\/giphy.com\/embed\/xUA7bh9aPLzdbt5MC4\" width=\"100%\" height=\"100%\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><a href=\"https:\/\/giphy.com\/gifs\/xUA7bh9aPLzdbt5MC4\">via GIPHY<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertiser: X-Presi\u00f3n Brand: X-Presi\u00f3n Campaign: VI Show Positivo &nbsp; What did they ask us for? X-presi\u00f3n\u00a0is the first studio exclusively devoted to R&amp;D&amp;I in hairdressing in the world. Creators of hairstyles such as the &#8220;X-pressure pixel&#8221; or the threaded updo, without the use of hairpins, which have received several international awards for their innovation. X-presi\u00f3n &hellip; <a href=\"https:\/\/fluorlifestyle.com\/en\/x-presion-show-positivo-salon-look\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">X-presi\u00f3n (Show Positivo &#8211; Sal\u00f3n Look)<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[176],"tags":[186,177,159,158,161,148,73,147],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>X-presi\u00f3n (Show Positivo - Sal\u00f3n Look) - FLUOR: Connect + Develop + Innovate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fluorlifestyle.com\/en\/x-presion-show-positivo-salon-look\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"X-presi\u00f3n (Show Positivo - Sal\u00f3n Look) - FLUOR: Connect + Develop + Innovate\" \/>\n<meta property=\"og:description\" content=\"Advertiser: X-Presi\u00f3n Brand: X-Presi\u00f3n Campaign: VI Show Positivo &nbsp; What did they ask us for? X-presi\u00f3n\u00a0is the first studio exclusively devoted to R&amp;D&amp;I in hairdressing in the world. Creators of hairstyles such as the &#8220;X-pressure pixel&#8221; or the threaded updo, without the use of hairpins, which have received several international awards for their innovation. 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