{"id":1726,"date":"2017-06-14T08:12:57","date_gmt":"2017-06-14T08:12:57","guid":{"rendered":"https:\/\/fluorlifestyle.com\/en\/?p=1726"},"modified":"2017-06-14T08:12:57","modified_gmt":"2017-06-14T08:12:57","slug":"strategic-consulting-and-digital-audit-pescanova","status":"publish","type":"post","link":"https:\/\/fluorlifestyle.com\/en\/strategic-consulting-and-digital-audit-pescanova\/","title":{"rendered":"Strategic consulting and digital audit Pescanova"},"content":{"rendered":"<p><a href=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/logo-nuevo-pescanova.png\"><img loading=\"lazy\" class=\"alignnone size-large wp-image-1559\" src=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/logo-nuevo-pescanova-1024x524.png\" alt=\"logo-nuevo-pescanova\" width=\"660\" height=\"338\" srcset=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/logo-nuevo-pescanova-1024x524.png 1024w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/logo-nuevo-pescanova-300x153.png 300w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/logo-nuevo-pescanova-600x307.png 600w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/logo-nuevo-pescanova-1500x767.png 1500w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/logo-nuevo-pescanova.png 1756w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Advertiser<\/strong>:\u00a0Nueva Pescanova Group<\/p>\n<p><strong>Brand<\/strong>: Pescanova<\/p>\n<p><strong>Campaign<\/strong>: Strategic consulting and digital audit<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What did they ask us for?<\/strong><\/p>\n<p>After a great time of internal change across the Grupo Nueva Pescanova, the brand needed to identify what they were doing well and how they could improve their content and their entire digital ecosystem.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What did we do?<\/strong><\/p>\n<p>To do this, always from a constructive point of view, we undertook a methodological process of strategic consulting by submerging ourselves in their business model, their needs, products and upcoming launches.<\/p>\n<p>&nbsp;<\/p>\n<p>We analysed all their digital activity to detect points to improve and optimize their online presence. Thanks to this, we were able to take into account the needs of Pescanova to elaborate recommendations for their annual content strategy that would guarantee meeting all objectives.<\/p>\n<p><a href=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/pescanova-03.png\"><img loading=\"lazy\" class=\"alignnone size-large wp-image-1567\" src=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/pescanova-03-1024x576.png\" alt=\"pescanova-03\" width=\"660\" height=\"371\" srcset=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/pescanova-03-1024x576.png 1024w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/pescanova-03-300x169.png 300w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/pescanova-03-600x337.png 600w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/pescanova-03-1500x843.png 1500w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/pescanova-03.png 1916w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/pescanova-02.png\"><img loading=\"lazy\" class=\"alignnone size-large wp-image-1566\" src=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/pescanova-02-1024x573.png\" alt=\"pescanova-02\" width=\"660\" height=\"369\" srcset=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/pescanova-02-1024x573.png 1024w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/pescanova-02-300x168.png 300w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/pescanova-02-600x336.png 600w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/pescanova-02-1500x840.png 1500w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/pescanova-02.png 1918w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/pescanova-01.png\"><img loading=\"lazy\" class=\"alignnone size-large wp-image-1565\" src=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/pescanova-01-1024x576.png\" alt=\"pescanova-01\" width=\"660\" height=\"371\" srcset=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/pescanova-01-1024x576.png 1024w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/pescanova-01-300x169.png 300w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/pescanova-01-600x338.png 600w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/pescanova-01-1500x844.png 1500w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/pescanova-01.png 1918w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Advertiser:\u00a0Nueva Pescanova Group Brand: Pescanova Campaign: Strategic consulting and digital audit &nbsp; What did they ask us for? After a great time of internal change across the Grupo Nueva Pescanova, the brand needed to identify what they were doing well and how they could improve their content and their entire digital ecosystem. &nbsp; What &hellip; <a href=\"https:\/\/fluorlifestyle.com\/en\/strategic-consulting-and-digital-audit-pescanova\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Strategic consulting and digital audit Pescanova<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[176],"tags":[164,178,182,144,183,179],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategic consulting and digital audit Pescanova - FLUOR: Connect + Develop + Innovate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fluorlifestyle.com\/en\/strategic-consulting-and-digital-audit-pescanova\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic consulting and digital audit Pescanova - FLUOR: Connect + Develop + Innovate\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Advertiser:\u00a0Nueva Pescanova Group Brand: Pescanova Campaign: Strategic consulting and digital audit &nbsp; What did they ask us for? After a great time of internal change across the Grupo Nueva Pescanova, the brand needed to identify what they were doing well and how they could improve their content and their entire digital ecosystem. &nbsp; What &hellip; Continue reading Strategic consulting and digital audit Pescanova\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fluorlifestyle.com\/en\/strategic-consulting-and-digital-audit-pescanova\/\" \/>\n<meta property=\"og:site_name\" content=\"FLUOR: Connect + Develop + Innovate\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fluorlifestyle\" \/>\n<meta property=\"article:author\" content=\"fluor\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-14T08:12:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/logo-nuevo-pescanova-1024x524.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FLUORlifestyle\" \/>\n<meta name=\"twitter:site\" content=\"@FLUORlifestyle\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Administrador\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fluorlifestyle.com\/#website\",\"url\":\"https:\/\/fluorlifestyle.com\/\",\"name\":\"FLUOR: Connect + Develop + Innovate\",\"description\":\"We are the largest creative innovation agency in the world\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fluorlifestyle.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/fluorlifestyle.com\/en\/strategic-consulting-and-digital-audit-pescanova\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/logo-nuevo-pescanova.png\",\"contentUrl\":\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/05\/logo-nuevo-pescanova.png\",\"width\":1756,\"height\":898},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fluorlifestyle.com\/en\/strategic-consulting-and-digital-audit-pescanova\/#webpage\",\"url\":\"https:\/\/fluorlifestyle.com\/en\/strategic-consulting-and-digital-audit-pescanova\/\",\"name\":\"Strategic consulting and digital audit Pescanova - FLUOR: Connect + Develop + Innovate\",\"isPartOf\":{\"@id\":\"https:\/\/fluorlifestyle.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fluorlifestyle.com\/en\/strategic-consulting-and-digital-audit-pescanova\/#primaryimage\"},\"datePublished\":\"2017-06-14T08:12:57+00:00\",\"dateModified\":\"2017-06-14T08:12:57+00:00\",\"author\":{\"@id\":\"https:\/\/fluorlifestyle.com\/#\/schema\/person\/1b0563d4d0716d07840dadc5945bc9d9\"},\"breadcrumb\":{\"@id\":\"https:\/\/fluorlifestyle.com\/en\/strategic-consulting-and-digital-audit-pescanova\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fluorlifestyle.com\/en\/strategic-consulting-and-digital-audit-pescanova\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fluorlifestyle.com\/en\/strategic-consulting-and-digital-audit-pescanova\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/fluorlifestyle.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strategic consulting and digital audit Pescanova\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/fluorlifestyle.com\/#\/schema\/person\/1b0563d4d0716d07840dadc5945bc9d9\",\"name\":\"Administrador\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/fluorlifestyle.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4094f700fc9175e3e68f875d583ac9f2?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4094f700fc9175e3e68f875d583ac9f2?s=96&r=g\",\"caption\":\"Administrador\"},\"sameAs\":[\"fluor\"],\"url\":\"https:\/\/fluorlifestyle.com\/en\/author\/fluor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strategic consulting and digital audit Pescanova - FLUOR: Connect + Develop + Innovate","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fluorlifestyle.com\/en\/strategic-consulting-and-digital-audit-pescanova\/","og_locale":"en_US","og_type":"article","og_title":"Strategic consulting and digital audit Pescanova - FLUOR: Connect + Develop + Innovate","og_description":"&nbsp; 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