{"id":1728,"date":"2017-06-14T08:16:50","date_gmt":"2017-06-14T08:16:50","guid":{"rendered":"https:\/\/fluorlifestyle.com\/en\/?p=1728"},"modified":"2017-06-14T08:16:50","modified_gmt":"2017-06-14T08:16:50","slug":"sundance-tv-shorts","status":"publish","type":"post","link":"https:\/\/fluorlifestyle.com\/en\/sundance-tv-shorts\/","title":{"rendered":"Sundance TV Shorts"},"content":{"rendered":"

\"sundance-tv-shorts-02\"<\/a><\/p>\n

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Advertiser<\/strong>: AMC<\/p>\n

Brand<\/strong>: SundanceTV<\/p>\n

Campaign<\/strong>: SundanceTV Shorts<\/p>\n

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What did they ask us for?<\/strong><\/p>\n

AMC Networks and their Sundance TV channel asked us to help them organize the closing of the\u00a0Sundance TV Shorts<\/a>, the festival that awards the most brilliant shorts and web series at an international level. They wanted to make a lot of noise across social networks and generate a lot of attention to fill Movistar\u2019s flagship with 80 people from the industry.<\/p>\n

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What did we do?<\/strong><\/p>\n

– We held a call for specialized press and professionals in the sector.<\/p>\n

– We created a contest on networks directed at a public who are closely related to the event, where the creators had to relate their best story in under 140 characters.<\/p>\n

– We organized the creation of customized assets\/tools\/props for the event, and managed the catering.<\/p>\n

– We covered the event on the channel\u2019s social networks.<\/p>\n

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What were the results?<\/strong><\/p>\n

– We managed to fill the event with more than 90 attendees, many of them leaders in the sector.<\/p>\n

We were a nationally trending topic for four hours, resulting in more than one million impressions<\/p>\n

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