{"id":1730,"date":"2017-06-14T08:13:54","date_gmt":"2017-06-14T08:13:54","guid":{"rendered":"https:\/\/fluorlifestyle.com\/en\/?p=1730"},"modified":"2017-06-14T08:13:54","modified_gmt":"2017-06-14T08:13:54","slug":"launching-kat-von-d-beauty-sephora","status":"publish","type":"post","link":"https:\/\/fluorlifestyle.com\/en\/launching-kat-von-d-beauty-sephora\/","title":{"rendered":"Launching Kat Von D Beauty (Sephora)"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/71L5uHcYZLo?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><strong>Advertiser<\/strong>: LVMH<\/p>\n<p><strong>Brand<\/strong>: Sephora<\/p>\n<p><strong>Campaign<\/strong>: Launching Kat Von D Beauty<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What did they ask us for?<\/strong><\/p>\n<p>With the help of Wildbytes, we had the opportunity to design the launch of Sephora&#8217;s Kat Von D Beauty line in Spain. Spain was the first European country to launch this brand, one that, in only a year and a half of existence in the United States, has become one of the most brands within the segment we call <em>make up junkies<\/em>.<\/p>\n<p>Kat Von D is a tattoo artist, businesswoman and celebrity, known for, among other things, her participation in the television program L.A. Ink.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What did we do?<\/strong><\/p>\n<p>The campaign had two fundamental axes:<\/p>\n<p>&#8211; A social influence plan with active listening on social networks to detect the right people to be sent a surprise delivery. In addition, a strategy with YouTubers in which they did product unboxing and urged people to participate creating User Generated Content.<\/p>\n<p>&#8211; The first videomapping of the face of a person broadcast live for the whole world. Six months of work to create a piece that would convey the essence of the Kat Von D Beauty line.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What were the results?<\/strong><\/p>\n<p>&#8211; 90 million online impressions.<\/p>\n<p>&#8211; It became the most shared content in the history of Sephora Spain.<\/p>\n<p>&#8211; During the campaign, in-store traffic rose 25%<\/p>\n<p>&#8211; Reference to campaign across dozens of different media as one of the most innovative campaigns of the year.<\/p>\n<p>&#8211; International awards:<\/p>\n<p>&#8211; Silver at the Clio Awards<\/p>\n<p>&#8211; Honouree\u00a0at The Webby Awards 2016<\/p>\n<p>&#8211; Merit\u00a0in The One Show<\/p>\n<p>&#8211; Platinum in Hermes Creative Awards<\/p>\n<p><iframe loading=\"lazy\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/MZ9MoF5QowM?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertiser: LVMH Brand: Sephora Campaign: Launching Kat Von D Beauty &nbsp; What did they ask us for? With the help of Wildbytes, we had the opportunity to design the launch of Sephora&#8217;s Kat Von D Beauty line in Spain. Spain was the first European country to launch this brand, one that, in only a year &hellip; <a href=\"https:\/\/fluorlifestyle.com\/en\/launching-kat-von-d-beauty-sephora\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Launching Kat Von D Beauty (Sephora)<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[176],"tags":[19,154,155,156,153,181,64],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Launching Kat Von D Beauty (Sephora) - FLUOR: Connect + Develop + Innovate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fluorlifestyle.com\/en\/lanzamiento-kat-von-d-beauty-sephora\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Launching Kat Von D Beauty (Sephora) - FLUOR: Connect + Develop + Innovate\" \/>\n<meta property=\"og:description\" content=\"Advertiser: LVMH Brand: Sephora Campaign: Launching Kat Von D Beauty &nbsp; What did they ask us for? 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With the help of Wildbytes, we had the opportunity to design the launch of Sephora&#8217;s Kat Von D Beauty line in Spain. 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