{"id":2198,"date":"2017-12-15T09:03:03","date_gmt":"2017-12-15T09:03:03","guid":{"rendered":"https:\/\/fluorlifestyle.com\/en\/?p=2198"},"modified":"2018-04-03T08:38:05","modified_gmt":"2018-04-03T08:38:05","slug":"x-presion-show-positivo-salon-look-2017","status":"publish","type":"post","link":"https:\/\/fluorlifestyle.com\/en\/x-presion-show-positivo-salon-look-2017\/","title":{"rendered":"X-Presion (Show Positivo &#8211; Sal\u00f3n Look 2017)"},"content":{"rendered":"<p><a href=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/G1A5411.jpg\"><img loading=\"lazy\" class=\"aligncenter size-large wp-image-2173\" src=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/G1A5411-1024x683.jpg\" alt=\"_G1A5411\" width=\"660\" height=\"440\" srcset=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/G1A5411-1024x683.jpg 1024w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/G1A5411-300x200.jpg 300w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/G1A5411-600x400.jpg 600w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/G1A5411-1500x1000.jpg 1500w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Advertiser:<\/strong> X-Presion<\/p>\n<p><strong>Brand:<\/strong> X-Presion<\/p>\n<p><strong>Campaign:<\/strong> Show Positivo 7th Edition<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What did they ask us for?<\/strong><\/p>\n<p>Jorge, Marco and Jos\u00e9 make-up the collective X-Presion, a team dedicated to R&amp;D+i in hairdressing, that continues to revolutionise traditional systems through innovation and disruption. Every year they organise Show Positivo, an innovative and unique meeting across the sector that brings together several of the world\u2019s top hairdressing firms and faces at Sal\u00f3n Look.<\/p>\n<p>For the sixth edition of the event we were asked to create the creative concept, design the event\u2019s graphic pieces, a social media campaign that would provide exposure to Show Positivo and boost ticket sales, the sending of a Press Kit, event coverage and a call for general and specialised press and influencers.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What did we do?<\/strong><\/p>\n<ul>\n<li>We created the concept &#8216;Headhackers, update your mind&#8217; that was the umbrella for the campaign, especially given X-Pressure transcends hair innovation and hacks the minds of attendees, ensuring they experience something new in the hairdressing industry.<\/li>\n<li>We developed a specific strategy to communicate Show Positivo on Instagram, Facebook and Twitter.<\/li>\n<li>We designed the creative pieces that enhanced the brand\u2019s value using original, disruptive and innovative formats that position Show Positivo as a benchmark across the sector.<\/li>\n<li>We created a Paid Media Strategy to promote ticket sales for Show Positivo.<\/li>\n<li>We created illustrations portraying these three influencers \ud83d\ude42<\/li>\n<li>We undertook the call out for general and specialized press and influencers.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>What were the obtained results?<\/strong><\/p>\n<ul>\n<li>For ticket sale campaigns, we achieved an ROI of 332.6%.<\/li>\n<li>The campaign has generated greater exposure for Show Positivo, achieving more than <strong>700,000 organic impressions<\/strong> on the Facebook and Instagram platforms.<\/li>\n<li>The designs made for social platforms followed the disruptive line taken by X-Presion and managed to position the brand as a benchmark of innovation across the sector.<\/li>\n<li>Sold out event with a total of 920 tickets sold.<\/li>\n<li>Major media players reported on the event, such as Notimerica, La Vanguardia, Europa Press, Beauty Market, Planet Look, Globe Life, Tupelu, Coiffure Magazine and Est\u00e9tica Magazine.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/G1A6008.jpg\"><img loading=\"lazy\" class=\"aligncenter size-large wp-image-2176\" src=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/G1A6008-1024x683.jpg\" alt=\"_G1A6008\" width=\"660\" height=\"440\" srcset=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/G1A6008-1024x683.jpg 1024w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/G1A6008-300x200.jpg 300w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/G1A6008-600x400.jpg 600w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/G1A6008-1500x1000.jpg 1500w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/G1A6098.jpg\"><img loading=\"lazy\" class=\"aligncenter size-large wp-image-2177\" src=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/G1A6098-1024x683.jpg\" alt=\"_G1A6098\" width=\"660\" height=\"440\" srcset=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/G1A6098-1024x683.jpg 1024w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/G1A6098-300x200.jpg 300w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/G1A6098-600x400.jpg 600w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/G1A6098-1500x1000.jpg 1500w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/G1A5501.jpg\"><img loading=\"lazy\" class=\"aligncenter size-large wp-image-2178\" src=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/G1A5501-1024x683.jpg\" alt=\"_G1A5501\" width=\"660\" height=\"440\" srcset=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/G1A5501-1024x683.jpg 1024w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/G1A5501-300x200.jpg 300w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/G1A5501-600x400.jpg 600w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/G1A5501-1500x1000.jpg 1500w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n<p><iframe loading=\"lazy\" width=\"660\" height=\"495\" src=\"https:\/\/www.youtube.com\/embed\/8gAxhrCYdbs?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" width=\"660\" height=\"495\" src=\"https:\/\/www.youtube.com\/embed\/x9ia8ahCHns?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/2Le1p4TmJF8?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" width=\"660\" height=\"495\" src=\"https:\/\/www.youtube.com\/embed\/TvnCM1oNsWk?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" width=\"660\" height=\"495\" src=\"https:\/\/www.youtube.com\/embed\/jZZfsAlq6Mc?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/headhackers.jpg\"><img loading=\"lazy\" class=\"aligncenter size-large wp-image-2407\" src=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/headhackers-1024x483.jpg\" alt=\"JOSE2 [Recuperado]\" width=\"660\" height=\"311\" srcset=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/headhackers-1024x483.jpg 1024w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/headhackers-300x141.jpg 300w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/headhackers-600x283.jpg 600w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2017\/12\/headhackers-1500x707.jpg 1500w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Advertiser: X-Presion Brand: X-Presion Campaign: Show Positivo 7th Edition &nbsp; What did they ask us for? Jorge, Marco and Jos\u00e9 make-up the collective X-Presion, a team dedicated to R&amp;D+i in hairdressing, that continues to revolutionise traditional systems through innovation and disruption. Every year they organise Show Positivo, an innovative and unique meeting across the &hellip; <a href=\"https:\/\/fluorlifestyle.com\/en\/x-presion-show-positivo-salon-look-2017\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">X-Presion (Show Positivo &#8211; Sal\u00f3n Look 2017)<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[176],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>X-Presion (Show Positivo - Sal\u00f3n Look 2017) - FLUOR: Connect + Develop + Innovate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fluorlifestyle.com\/en\/x-presion-show-positivo-salon-look-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"X-Presion (Show Positivo - Sal\u00f3n Look 2017) - FLUOR: Connect + Develop + Innovate\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Advertiser: X-Presion Brand: X-Presion Campaign: Show Positivo 7th Edition &nbsp; What did they ask us for? Jorge, Marco and Jos\u00e9 make-up the collective X-Presion, a team dedicated to R&amp;D+i in hairdressing, that continues to revolutionise traditional systems through innovation and disruption. 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