{"id":2200,"date":"2017-12-15T09:48:58","date_gmt":"2017-12-15T09:48:58","guid":{"rendered":"https:\/\/fluorlifestyle.com\/en\/?p=2200"},"modified":"2017-12-15T09:50:29","modified_gmt":"2017-12-15T09:50:29","slug":"management-of-social-network-campaigns","status":"publish","type":"post","link":"https:\/\/fluorlifestyle.com\/en\/management-of-social-network-campaigns\/","title":{"rendered":"Management of Social Network Campaigns"},"content":{"rendered":"

\"paidsocial\"<\/a><\/p>\n

Advertiser:<\/strong> AMC Networks<\/p>\n

Brand:<\/strong> AMC, Sundance TV and Dark<\/p>\n

Campaign:<\/strong> Paid Social<\/p>\n

 <\/p>\n

What did they ask us for?<\/strong><\/p>\n

To undertake the management and execution of their Paid Media campaigns on Social Networks in a flexible and effective way, maximizing their budget to hit their targets.<\/p>\n

 <\/p>\n

What did we do?<\/strong><\/p>\n

We designed the digital strategies required to cover the needs of each channel, adapting to the various targets and content over time. We optimized the campaigns on a daily basis, with optimal segmentations for each content.<\/p>\n

 <\/p>\n

What were the obtained results?<\/strong><\/p>\n

– The campaign for the launch of the third season of Fear The Walking Dead, where the goal was to maximize reach, we managed to reach more than 7 million people and more than 11 million impressions with a CPM (Cost per thousand impressions) of \u20ac0.90.<\/p>\n

– Nearly 2 million reproductions with a CPV (Cost Per View) of \u20ac 0.001.<\/p>\n

– More than 25,000 visits to their website with a CPC (Cost Per Click) of \u20ac0.01.<\/p>\n

– More than 3600 followers and almost a million impressions on their Twitter community with a cost of \u20ac0.55 per fan and a CPM on Twitter of \u20ac2.<\/p>\n","protected":false},"excerpt":{"rendered":"

Advertiser: AMC Networks Brand: AMC, Sundance TV and Dark Campaign: Paid Social   What did they ask us for? To undertake the management and execution of their Paid Media campaigns on Social Networks in a flexible and effective way, maximizing their budget to hit their targets.   What did we do? We designed the digital … Continue reading Management of Social Network Campaigns<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[176],"tags":[133,218,220,159,158,73,179],"yoast_head":"\nManagement of Social Network Campaigns - FLUOR: Connect + Develop + Innovate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fluorlifestyle.com\/en\/gestion-las-campanas-redes-sociales-amc-networks-paid-social\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Management of Social Network Campaigns - FLUOR: Connect + Develop + Innovate\" \/>\n<meta property=\"og:description\" content=\"Advertiser: AMC Networks Brand: AMC, Sundance TV and Dark Campaign: Paid Social   What did they ask us for? 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