{"id":2523,"date":"2018-07-18T09:08:37","date_gmt":"2018-07-18T09:08:37","guid":{"rendered":"https:\/\/fluorlifestyle.com\/en\/?p=2523"},"modified":"2018-10-09T10:51:48","modified_gmt":"2018-10-09T10:51:48","slug":"strategy-of-digital-content-and-management-of-paid-media-at-lio-ibiza-grupo-pacha","status":"publish","type":"post","link":"https:\/\/fluorlifestyle.com\/en\/strategy-of-digital-content-and-management-of-paid-media-at-lio-ibiza-grupo-pacha\/","title":{"rendered":"Strategy of digital content and management of Paid Media at L\u00edo Ibiza  (Grupo Pacha)"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/GGZHAlaxZoY?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Advertiser: <\/strong>Grupo Pacha<\/p>\n<p><strong>Brand: <\/strong>L\u00edo Ibiza<\/p>\n<p><strong>Campaign: S<\/strong>trategy of digital content and management of Paid Media campaigns<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What did they ask us for?<\/strong><\/p>\n<p>L\u00edo Ibiza is the leading cabaret club restaurant in Ibiza. It combines a show, haute cuisine, personalities, quality and music. A mix of elements that make up a great experience, all in an unbeatable environment and at a key location.<\/p>\n<p>L\u00edo Ibiza asked us to develop a digital campaign, the creation of a content plan that reflected its essence and the experiences lived there. Additionally, we were asked to look at the management and development of different Paid Media campaigns.<\/p>\n<p><!--more--><\/p>\n<p><strong>What are we doing?<\/strong><\/p>\n<ul>\n<li>To achieve these objectives, we created the positioning and creative concept &#8216;Live L\u00edo&#8217;, based on the idea that the club combines several attributes: it is not just haute cuisine, not just a club, not just music &#8211; it is an experience that cannot be explained, L\u00edo must be lived<\/li>\n<li>We designed content to help position L\u00edo as one of the places in Ibiza that you must experience. The key was to be different across various social media platforms<\/li>\n<li>We created a style manual and editorial plan for the brand, in order to unify the image, tone and style of L\u00edo Ibiza.<\/li>\n<li>We developed actions related to their image and positioning, and adapted these across different social networks. Content revolves around the restaurant and the shows that take place there regularly<\/li>\n<li>Creation and daily monitoring of the Paid Media campaigns in order to optimize the segmentation and budget to achieve the objectives set.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>What results have been obtained?<\/strong><\/p>\n<ul>\n<li>This\u00a0project\u00a0is still in progress ; )<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/tJ8wfpPUico?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/XOi3pWM4SyI?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Advertiser: Grupo Pacha Brand: L\u00edo Ibiza Campaign: Strategy of digital content and management of Paid Media campaigns &nbsp; What did they ask us for? L\u00edo Ibiza is the leading cabaret club restaurant in Ibiza. It combines a show, haute cuisine, personalities, quality and music. A mix of elements that make up a great experience, &hellip; <a href=\"https:\/\/fluorlifestyle.com\/en\/strategy-of-digital-content-and-management-of-paid-media-at-lio-ibiza-grupo-pacha\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Strategy of digital content and management of Paid Media at L\u00edo Ibiza  (Grupo Pacha)<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[176],"tags":[178,240,237,245,170,159,242,169],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategy of digital content and management of Paid Media at L\u00edo Ibiza (Grupo Pacha) - FLUOR: Connect + Develop + Innovate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fluorlifestyle.com\/en\/strategy-of-digital-content-and-management-of-paid-media-at-lio-ibiza-grupo-pacha\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategy of digital content and management of Paid Media at L\u00edo Ibiza (Grupo Pacha) - FLUOR: Connect + Develop + Innovate\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Advertiser: Grupo Pacha Brand: L\u00edo Ibiza Campaign: Strategy of digital content and management of Paid Media campaigns &nbsp; What did they ask us for? L\u00edo Ibiza is the leading cabaret club restaurant in Ibiza. It combines a show, haute cuisine, personalities, quality and music. A mix of elements that make up a great experience, &hellip; Continue reading Strategy of digital content and management of Paid Media at L\u00edo Ibiza (Grupo Pacha)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fluorlifestyle.com\/en\/strategy-of-digital-content-and-management-of-paid-media-at-lio-ibiza-grupo-pacha\/\" \/>\n<meta property=\"og:site_name\" content=\"FLUOR: Connect + Develop + Innovate\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fluorlifestyle\" \/>\n<meta property=\"article:author\" content=\"fluor\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-18T09:08:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-09T10:51:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2015\/11\/imagen_post_fluor.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FLUORlifestyle\" \/>\n<meta name=\"twitter:site\" content=\"@FLUORlifestyle\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Administrador\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fluorlifestyle.com\/#website\",\"url\":\"https:\/\/fluorlifestyle.com\/\",\"name\":\"FLUOR: Connect + Develop + Innovate\",\"description\":\"We are the largest creative innovation agency in the world\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fluorlifestyle.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fluorlifestyle.com\/en\/strategy-of-digital-content-and-management-of-paid-media-at-lio-ibiza-grupo-pacha\/#webpage\",\"url\":\"https:\/\/fluorlifestyle.com\/en\/strategy-of-digital-content-and-management-of-paid-media-at-lio-ibiza-grupo-pacha\/\",\"name\":\"Strategy of digital content and management of Paid Media at L\\u00edo Ibiza (Grupo Pacha) - FLUOR: Connect + Develop + Innovate\",\"isPartOf\":{\"@id\":\"https:\/\/fluorlifestyle.com\/#website\"},\"datePublished\":\"2018-07-18T09:08:37+00:00\",\"dateModified\":\"2018-10-09T10:51:48+00:00\",\"author\":{\"@id\":\"https:\/\/fluorlifestyle.com\/#\/schema\/person\/1b0563d4d0716d07840dadc5945bc9d9\"},\"breadcrumb\":{\"@id\":\"https:\/\/fluorlifestyle.com\/en\/strategy-of-digital-content-and-management-of-paid-media-at-lio-ibiza-grupo-pacha\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fluorlifestyle.com\/en\/strategy-of-digital-content-and-management-of-paid-media-at-lio-ibiza-grupo-pacha\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fluorlifestyle.com\/en\/strategy-of-digital-content-and-management-of-paid-media-at-lio-ibiza-grupo-pacha\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/fluorlifestyle.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strategy of digital content and management of Paid Media at L\\u00edo Ibiza (Grupo Pacha)\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/fluorlifestyle.com\/#\/schema\/person\/1b0563d4d0716d07840dadc5945bc9d9\",\"name\":\"Administrador\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/fluorlifestyle.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4094f700fc9175e3e68f875d583ac9f2?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4094f700fc9175e3e68f875d583ac9f2?s=96&r=g\",\"caption\":\"Administrador\"},\"sameAs\":[\"fluor\"],\"url\":\"https:\/\/fluorlifestyle.com\/en\/author\/fluor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strategy of digital content and management of Paid Media at L\u00edo Ibiza (Grupo Pacha) - FLUOR: Connect + Develop + Innovate","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fluorlifestyle.com\/en\/strategy-of-digital-content-and-management-of-paid-media-at-lio-ibiza-grupo-pacha\/","og_locale":"en_US","og_type":"article","og_title":"Strategy of digital content and management of Paid Media at L\u00edo Ibiza (Grupo Pacha) - FLUOR: Connect + Develop + Innovate","og_description":"&nbsp; Advertiser: Grupo Pacha Brand: L\u00edo Ibiza Campaign: Strategy of digital content and management of Paid Media campaigns &nbsp; What did they ask us for? 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