{"id":2601,"date":"2018-10-09T10:03:48","date_gmt":"2018-10-09T10:03:48","guid":{"rendered":"https:\/\/fluorlifestyle.com\/en\/?p=2601"},"modified":"2018-10-09T10:03:48","modified_gmt":"2018-10-09T10:03:48","slug":"digital-content-strategy-for-amc","status":"publish","type":"post","link":"https:\/\/fluorlifestyle.com\/en\/digital-content-strategy-for-amc\/","title":{"rendered":"Digital Content Strategy for AMC"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/zJkbODBiTB8?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Advertiser:<\/strong> AMC Networks<\/p>\n<p><strong>Brand: <\/strong>AMC<\/p>\n<p><strong>Campaign: <\/strong>Digital content strategy<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What did they ask us for?<\/strong><\/p>\n<p>The AMC television channel (Breaking Bad, Mad Men, Fear the Walking Dead, The Terror&#8230;) wanted to develop a content strategy for their digital media. To do so, we were asked to present a proposal that would help them increase not only their viewing community bus also the level of organic engagement across their different digital channels.<\/p>\n<p><strong>\u00a0<\/strong><!--more--><\/p>\n<p><strong>What are we doing?<\/strong><\/p>\n<ul>\n<li>We carried out a benchmark analysis of the related channels and best practices of the sector, in order to understand where our communications should be focussed.<\/li>\n<li>We devised a series of novel and different formats that reinforce the channel\u2019s content channel and its original productions.<\/li>\n<li>We developed content for the channel\u2019s down time, when there are no flagship product launches.<\/li>\n<li>We are designing the products in line with the channel\u2019s image, adapting each to the format of each social network.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>What results have been obtained?<\/strong><\/p>\n<ul>\n<li>This piece is work is still in progress ; )<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2018\/10\/BeFunky-Collage.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-2594\" src=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2018\/10\/BeFunky-Collage.jpg\" alt=\"BeFunky Collage\" width=\"3988\" height=\"3988\" srcset=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2018\/10\/BeFunky-Collage.jpg 3988w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2018\/10\/BeFunky-Collage-150x150.jpg 150w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2018\/10\/BeFunky-Collage-300x300.jpg 300w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2018\/10\/BeFunky-Collage-1024x1024.jpg 1024w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2018\/10\/BeFunky-Collage-600x600.jpg 600w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2018\/10\/BeFunky-Collage-1500x1500.jpg 1500w\" sizes=\"(max-width: 3988px) 100vw, 3988px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2018\/10\/BeFunky-Collage1.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-2595\" src=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2018\/10\/BeFunky-Collage1.jpg\" alt=\"BeFunky Collage1\" width=\"4000\" height=\"1994\" srcset=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2018\/10\/BeFunky-Collage1.jpg 4000w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2018\/10\/BeFunky-Collage1-300x150.jpg 300w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2018\/10\/BeFunky-Collage1-1024x510.jpg 1024w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2018\/10\/BeFunky-Collage1-600x299.jpg 600w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2018\/10\/BeFunky-Collage1-1500x748.jpg 1500w\" sizes=\"(max-width: 4000px) 100vw, 4000px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" width=\"660\" height=\"495\" src=\"https:\/\/www.youtube.com\/embed\/dWNERV71AGo?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" width=\"660\" height=\"495\" src=\"https:\/\/www.youtube.com\/embed\/hq4WSsWUCxs?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/l680NHvBLCI?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Advertiser: AMC Networks Brand: AMC Campaign: Digital content strategy &nbsp; What did they ask us for? The AMC television channel (Breaking Bad, Mad Men, Fear the Walking Dead, The Terror&#8230;) wanted to develop a content strategy for their digital media. To do so, we were asked to present a proposal that would help them &hellip; <a href=\"https:\/\/fluorlifestyle.com\/en\/digital-content-strategy-for-amc\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Digital Content Strategy for AMC<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[176],"tags":[133,164,240,251,73],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Content Strategy for AMC - FLUOR: Connect + Develop + Innovate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fluorlifestyle.com\/en\/digital-content-strategy-for-amc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Content Strategy for AMC - FLUOR: Connect + Develop + Innovate\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Advertiser: AMC Networks Brand: AMC Campaign: Digital content strategy &nbsp; What did they ask us for? 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