{"id":2646,"date":"2018-10-29T16:09:48","date_gmt":"2018-10-29T16:09:48","guid":{"rendered":"https:\/\/fluorlifestyle.com\/en\/?p=2646"},"modified":"2018-12-10T15:00:35","modified_gmt":"2018-12-10T15:00:35","slug":"operacion-gigantes-the-transmedia-discovery-environment-of-the-series-gigantes-movistar","status":"publish","type":"post","link":"https:\/\/fluorlifestyle.com\/en\/operacion-gigantes-the-transmedia-discovery-environment-of-the-series-gigantes-movistar\/","title":{"rendered":"\u2018Operaci\u00f3n Gigantes\u2019, the transmedia discovery environment of the series  \u2018Gigantes\u2019 (Movistar+)"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/lP5rD_Z-_5s?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Advertiser: <\/strong>Movistar+<\/p>\n<p><strong>Brand:<\/strong> TV Series \u2018Gigantes\u2019<\/p>\n<p><strong>Campaign:<\/strong> \u2018Operaci\u00f3n Gigantes\u2019 (https:\/\/operaciongigantes.com\/)<\/p>\n<p>&nbsp;<\/p>\n<p>Access the transmedia universe of <a href=\"https:\/\/operaciongigantes.com\/\">Operaci\u00f3n Gigantes<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em>This project is nominated for\u00a0Best Branded Content Project in <a href=\"http:\/\/premios.anuncios.com\/categoria\/branded-content\/anuncio\/14806\">Anuncios Awards<\/a>\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>What did they ask us for?<\/strong><\/p>\n<p>Movistar+ was set to premier &#8216;Gigantes&#8217;, a series directed by Enrique Urbizu and Jorge Dorado that narrates a fraternal war taken to the extreme, led by an all-star cast including Jos\u00e9 Coronado, Isaak F\u00e9rriz and Daniel Grao. To extend the experience, Movistar+ asked us to develop the transmedia universe of &#8216;Gigantes&#8217;, looking to enable a connection between fans and the series.<\/p>\n<p><!--more--><\/p>\n<p><strong>What did we do?<\/strong><\/p>\n<p>We created the transmedia discovery environment \u2018Operaci\u00f3n Gigantes\u2019; an immersive police intranet where the user can follow the Guerrero family\u2019s trail of corruption, crimes and drug trafficking. To create this experience, we opted for a concentric narrative where, using the police station as the main axis, users could then thoroughly explore the plot parallel to the series. An intra-narrative website in which users can build, in first person and episode by episode, their own theories.<\/p>\n<p>This intranet has nine different types of content: a network of all the people involved, police phone taps, clues, protected witnesses, hidden cameras, evidence, news, the protagonists\u2019 social network sites and the videoblog. For the latter, sub-inspector Diego Rojas guides users through eight episodes, inviting them to delve into the entire plot and draw their own conclusions as well as facilitating familiarity with each character and their links.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What results were obtained?<\/strong><\/p>\n<p>Project is still live \ud83d\ude42<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Descriptive sheet:<\/strong><\/p>\n<p><strong>Agency: <\/strong>FLUOR Lifestyle<\/p>\n<p><strong>Advertiser: <\/strong>Movistar +<\/p>\n<p><strong>Product:<\/strong> Series<\/p>\n<p><strong>Brand:<\/strong> Gigantes<\/p>\n<p><strong>Sector:<\/strong> Culture and leisure<\/p>\n<p><strong>Client contact: <\/strong>Miriam Lagoa<\/p>\n<p><strong>Creative general director:<\/strong> Eduardo Pr\u00e1danos.<\/p>\n<p><strong>Creative team:<\/strong> Eduardo Pr\u00e1danos, Juanjo Mestre, Vanesa Garc\u00eda, Mar\u00eda Torcal, Jorge Ayll\u00f3n, Jorge Guill\u00e9n and Javier Cutanda.<\/p>\n<p><strong>Content director:<\/strong> Alberto Ramos<\/p>\n<p><strong>Account director:<\/strong> Silvia Mosquera<\/p>\n<p><strong>Account team:<\/strong> Carla Gin\u00e9s<\/p>\n<p><strong>Work:<\/strong> Website<\/p>\n<p><strong>Title:<\/strong> \u201cOperaci\u00f3n Gigantes&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Movistar+ Team:<\/strong><\/p>\n<p><strong>Business &amp; Legal:<\/strong> Ismael Calleja, Nicolas Lecocq, Clara Ruip\u00e9rez, Guadalupe Balaguer Trelles, Miriam Lagoa, Adri\u00e1n de Belva, Cristina Rozas, Laura L\u00f3pez, Marta Mart\u00edn, Marta Placer and Agust\u00edn Serna.<\/p>\n<p><strong>Development: <\/strong>Fran Ara\u00fajo, Susana Herreras, Gabriel Arias-Salgado, Rafa Taboada, Antonio Trashorras and Alejandra Sab\u00e1<\/p>\n<p><strong>Marketing &amp; Communications:<\/strong> Cristina Burzako, Purificaci\u00f3n Gonz\u00e1lez, I\u00f1aki Marticorena, Cristina Ramos, Nuria Massa, Nuria Valdivia, Ra\u00fal Bustamante and Eva Soto.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Advertiser: Movistar+ Brand: TV Series \u2018Gigantes\u2019 Campaign: \u2018Operaci\u00f3n Gigantes\u2019 (https:\/\/operaciongigantes.com\/) &nbsp; Access the transmedia universe of Operaci\u00f3n Gigantes &nbsp; This project is nominated for\u00a0Best Branded Content Project in Anuncios Awards\u00a0 &nbsp; What did they ask us for? Movistar+ was set to premier &#8216;Gigantes&#8217;, a series directed by Enrique Urbizu and Jorge Dorado that narrates &hellip; <a href=\"https:\/\/fluorlifestyle.com\/en\/operacion-gigantes-the-transmedia-discovery-environment-of-the-series-gigantes-movistar\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">\u2018Operaci\u00f3n Gigantes\u2019, the transmedia discovery environment of the series  \u2018Gigantes\u2019 (Movistar+)<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[176],"tags":[252,46,27,15],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018Operaci\u00f3n Gigantes\u2019, the transmedia discovery environment of the series \u2018Gigantes\u2019 (Movistar+) - FLUOR: Connect + Develop + Innovate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fluorlifestyle.com\/en\/operacion-gigantes-entorno-descubrimiento-transmedia-la-serie-gigantes-movistar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Operaci\u00f3n Gigantes\u2019, the transmedia discovery environment of the series \u2018Gigantes\u2019 (Movistar+) - FLUOR: Connect + Develop + Innovate\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Advertiser: Movistar+ Brand: TV Series \u2018Gigantes\u2019 Campaign: \u2018Operaci\u00f3n Gigantes\u2019 (https:\/\/operaciongigantes.com\/) &nbsp; Access the transmedia universe of Operaci\u00f3n Gigantes &nbsp; This project is nominated for\u00a0Best Branded Content Project in Anuncios Awards\u00a0 &nbsp; What did they ask us for? Movistar+ was set to premier &#8216;Gigantes&#8217;, a series directed by Enrique Urbizu and Jorge Dorado that narrates &hellip; Continue reading \u2018Operaci\u00f3n Gigantes\u2019, the transmedia discovery environment of the series \u2018Gigantes\u2019 (Movistar+)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fluorlifestyle.com\/operacion-gigantes-entorno-descubrimiento-transmedia-la-serie-gigantes-movistar\/\" \/>\n<meta property=\"og:site_name\" content=\"FLUOR: Connect + Develop + Innovate\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fluorlifestyle\" \/>\n<meta property=\"article:author\" content=\"fluor\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-29T16:09:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-10T15:00:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2015\/11\/imagen_post_fluor.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FLUORlifestyle\" \/>\n<meta name=\"twitter:site\" content=\"@FLUORlifestyle\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Administrador\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fluorlifestyle.com\/#website\",\"url\":\"https:\/\/fluorlifestyle.com\/\",\"name\":\"FLUOR: Connect + Develop + Innovate\",\"description\":\"We are the largest creative innovation agency in the world\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fluorlifestyle.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fluorlifestyle.com\/operacion-gigantes-entorno-descubrimiento-transmedia-la-serie-gigantes-movistar\/#webpage\",\"url\":\"https:\/\/fluorlifestyle.com\/operacion-gigantes-entorno-descubrimiento-transmedia-la-serie-gigantes-movistar\/\",\"name\":\"\\u2018Operaci\\u00f3n Gigantes\\u2019, the transmedia discovery environment of the series \\u2018Gigantes\\u2019 (Movistar+) - 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