{"id":283,"date":"2015-11-04T07:00:29","date_gmt":"2015-11-04T07:00:29","guid":{"rendered":"https:\/\/fluorlifestyle.com\/en\/?p=283"},"modified":"2015-11-24T23:28:14","modified_gmt":"2015-11-24T23:28:14","slug":"fluor-manifesto","status":"publish","type":"post","link":"https:\/\/fluorlifestyle.com\/en\/fluor-manifesto\/","title":{"rendered":"FLUOR Manifesto"},"content":{"rendered":"

\"image-manifesto-fluor\"<\/a><\/p>\n

This is our\u00a0Manifesto<\/strong>, and we are making it public because we truly believe in it:<\/p>\n

    \n
  1. INNOVATION<\/strong><\/li>\n<\/ol>\n

    Continuously leave your\u00a0comfort zone<\/strong>. Only then will we be truly innovative and different. Touch on all\u00a0platforms\/technologies\/products<\/strong>\u00a0that may become necessary for our work. Even\u00a0when we do not like them, this has to be a compromise. Innovate as a philosophy of life.<\/strong>\u00a0Try to do things for the first time. To understand\u00a0that before now, those who always did the same thing triumphed, but today it is the\u00a0opposite. Face our fears.<\/strong>\u00a0For example, if we cannot talk in public, do it until this fear is overcome. Show interest in and use technological innovations<\/strong>\u00a0or tools that improve\u00a0productivity while these coexist with analogue equipment\/tools. Increase our\u00a0interest in trends<\/strong>\u00a0and those details that make some things more interesting than\u00a0others. Communicate this to the team and generate new topics of conversation in order to develop\u00a0our own thoughts on current affairs.<\/p>\n

     <\/p>\n

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    1. VISION<\/strong><\/li>\n<\/ol>\n

      Be aware of the\u00a0greatness<\/strong>\u00a0of this project and of its point of difference. Always walk with your head held high,\u00a0proud<\/strong>\u00a0of our approach and our work. Put our strengths on display and\u00a0communicate them<\/strong>\u00a0when it is appropriate. Identify\u00a0the best (ones)<\/strong>\u00a0and praise their excellence. Imitate<\/strong>\u00a0what is unbeatable. We cannot always invent things. And do not hide it. This also is a value. Recognize<\/strong>\u00a0the competition\u2019s successes and even name these at conferences. Request an\u00a0honest opinion<\/strong>\u00a0from people in the industry in whose judgment we trust, to see\u00a0whether the message is properly communicated or gets distorted and in this way these external eyes\u00a0will help us see things in better perspective. Draw conclusions and lessons from this and assess\u00a0whether it is necessary to change things. Participate in the\u00a0successes<\/strong>\u00a0and\u00a0failures<\/strong>\u00a0of\u00a0clients<\/strong>. Give them the importance they deserve when\u00a0it feels like the awards are for us only. Do not seek either the prize or cheap applause but be grateful\u00a0when it they come. Talk<\/strong>\u00a0to clients about something other than just work. Understand that\u00a0the client is not ignorant<\/strong>\u00a0but that because of their position they may not always\u00a0approve of our ideas. No one without children can give advice to a parent. Stop taking on large projects so that you can create great projects. Visualize ourselves being successful.<\/strong>\u00a0Thoughts are replicated. Winners against\u00a0losers. Sincerely rejoice in the\u00a0good news of others<\/strong>\u00a0(including competition) and do not wish failure\u00a0upon others. Criticize everything that needs to be criticised in a constructive manner. Avoid the “I do it in this\u00a0way” if the method does not fit with the others.\u00a0Accept that it is possible to change.<\/strong>\u00a0And rejoice in\u00a0it. Recognize ignorance<\/strong>\u00a0and find out whom to ask when there is something we don’t know\u2026and\u00a0don\u2019t point fingers at whoever is wrong. Say thank you when you are given praise.<\/strong> Tell each other the good things. Strengthen the self-esteem of others. Take care of one another.\u00a0Admire others with sincerity<\/strong>. Recognize their strengths and exploit them. Know when to play dumb to handle a delicate situation<\/strong>. Trying to look too clever can, on\u00a0occasion, go against us. Explain the things that we control very well with enough empathy to put\u00a0ourselves in the place of others so that they can understand it, and not bombard them big words and\u00a0technicalities to make us look smarter. Show an interest in the\u00a0personal aspects of the lives of collaborators\/clients.<\/strong>\u00a0If\u00a0they have recently become parents, if they have won a prize for something, etc. This\u00a0shows interest in something more human than just moving a company ahead. Avoid treating clients (especially in emails and in person) as gods that require our worship and\u00a0laughter at all their graces.<\/strong>\u00a0This is perceived as forced and it doesn’t go down well. Always behave\u00a0naturally, with respect and common sense. They are people just like you and have the same desire to\u00a0get things done right to feel valued within their company. They will always value this relationship\u00a0highly; they already have to deal with enough agencies and providers as to not want to get along\u00a0with them. Know how to yield<\/strong>\u00a0when it is required even when you are sure of something.<\/p>\n

       <\/p>\n

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      1. LIFESTYLE<\/strong><\/li>\n<\/ol>\n

        Do not ever stop training and education. Have a\u00a0desire to continuously improve<\/strong>. Nothing exists\u00a0about which we know enough about so as to rest on our laurels. Take our crazy ideas for a walk.<\/strong>\u00a0If the atmosphere is good, this should be known\u00a0from the outside. Value\u00a0tranquillity and stability,<\/strong>\u00a0making them coexist with innovation. Not wanting to\u00a0change location, logo or whatever every month. Now that we finally own a project, we do not want, and we probably don\u2019t know how, to do\u00a0things differently. Therefore,\u00a0we believe that failing in complying with this manifesto will be a\u00a0failure.<\/strong> Try to be\u00a0happy<\/strong>\u00a0for the longest time possible. Do not mourn and complain as if bad things only happen to us.\u00a0Do not believe ourselves to be\u00a0the epicentre of the universe<\/strong>. To be honest, our problems are not usually as serious. Avoid drama as\u00a0an emotional resource\/blackmail. Do not stress<\/strong>. And if someone is stressed, the others should help. Stop when the body tells you\u00a0to. This is just a job. Always keep calm so there is no regret about making decisions when not in\u00a0control. Control our negative emotions. Immediately stop all work when there is\u00a0bad news for someone close to us<\/strong>\u00a0who requires our\u00a0support. Consider men equal to women<\/strong>. If a woman is a mother be happy and do not question her\u00a0commitment.\u00a0\u00a0It’s amazing that this is still a subject of controversy in certain heartless companies.\u00a0There is nothing nicer than having a child, it is something that we should rejoice in and we will\u00a0solve any working issues by spreading work out a bit more between all of us or hiring someone\u00a0during any maternity leave required. Never<\/strong>\u00a0(under any circumstances)\u00a0lose sleep for three days in a row<\/strong>\u00a0because of a project. Show interest for other people\u2019 tastes<\/strong>\u00a0and do not make them look less important. Support those who are sick<\/strong>\u00a0or who have someone close to them who is sick. There is nothing\u00a0that brings people together more than being there for them during the bad times. It is too easy to\u00a0only be there during the good times. Adjust the workday seeking maximum efficiency<\/strong>\u00a0and the ability to cope with a\u00a0personal life. Try to have lunch for an hour at most and leave at a set time in the\u00a0afternoon to be able to make other plans (sports, movies, family, etc.). Try to follow schedules and leave at the set time<\/strong>. On Fridays, provided that there is nothing\u00a0that cannot be put off, go home at 15:00 – we’ve already worked enough hours during the week.\u00a0Leaving at this time makes you start the weekend happy so that you can make good use of it. Do not comment on the look or style of staff members. In a modern twenty-first century\u00a0company this should never be a determining factor. In fact, quite the opposite:\u00a0we must be able to be\u00a0ourselves and win projects without disguising who we are. <\/strong>Communicate to the client (in a way that does not sound arrogant) that working\u00a0with us is an opportunity because we will not take on a lot of\u00a0projects a year in\u00a0order to give them the time and care they deserve. And that is the greatest guarantee\u00a0of success. Do no make work life prevail over personal life<\/strong>. And if someone overdoes it, the others will\u00a0alert him\/her to return to the right path. Read.<\/strong>\u00a0Nothing more but also nothing less. And share what you read with the team to inform us\u00a0all equally. Go to a festival together at least a couple of time a year<\/strong>. Get drunk together and tell us\u00a0everything we want to say but that we do not dare to say in our day-to-day life. Take care of our health<\/strong>. The success or failure of the project will depend largely on this. Practice sports.<\/strong> Travel around Spain and the world<\/strong>\u00a0whenever we can, to get to understand those from outside\u00a0our world. Only reading opens up the mind as much as travelling. Listen to (good, of course!) music<\/strong>\u00a0while working. Share your playlist with the team. Make plans with our families together<\/strong>. This provides a lot of security and tranquillity to other\u00a0team members. Do not lose focus of what really matters in life:\u00a0family and friends.<\/strong> Although they may not understand it all, involve and inform family and friends of the great\u00a0landmarks.\u00a0You will realize who really loves you when you see who sincerely and selflessly\u00a0rejoices for you.<\/strong> Learn from our\u00a0failures<\/strong>\u00a0and do not hide them. Even from clients. Admit mistakes. Recognize failures<\/strong>. Value our failures and do not try to hide them as this is the best way to learn,\u00a0although at the time they do sting. Help build\u00a0the discourse of the company<\/strong>, as this has to belong to all members, a discourse we\u00a0believe in and can recite convincingly. Keep people informed as things happen<\/strong>, not just when the result is positive. People are very\u00a0interested in following up the process of something that has possibilities of success \/ failure. Know how\u00a0to swing<\/strong>\u00a0with the punches and have the flexibility to humbly see and recognize the\u00a0things that we did not count on needing to be done at first, depending on what is happening. Try to use English<\/strong>\u00a0on every possible occasion. Try to\u00a0sell strategy more than implementation<\/strong>. Although we are aware that very often both go\u00a0hand in hand. Give time to what adds value<\/strong>\u00a0and try not to waste time on lower level issues. Although this\u00a0may sound arrogant, it is the only way to take on great projects with only those hands that are\u00a0strictly necessary. When in doubt, follow whatever the heart tells us<\/strong>\u00a0(and not the head).<\/p>\n

         <\/p>\n

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        1. FELLOWSHIP<\/strong><\/li>\n<\/ol>\n

          Decorate the office<\/strong>\u00a0tastefully so we can feel as comfortable as possible. Understand the role<\/strong>\u00a0you play in the company and assume it with decision when needed. There will be no individual offices<\/strong>\u00a0or unnecessary details that create a physical (or, even worse,\u00a0emotional) distance between the directors and other employees. Try to avoid this until it becomes\u00a0absolutely necessary. Know how\u00a0to communicate the culture of the business to those who are new<\/strong>\u00a0or to those who ask\u00a0about it. Study the discourse and the DNA until we fully believe it so that whoever hears it hears the\u00a0security. Always speak in the first person of plural\u00a0(“we”)<\/strong>. The successes and failures belong to us all. Start the day at the office with a\u00a0smile<\/strong>\u00a0and finish the same way. Raise our hand<\/strong>\u00a0when we need help. Always with the pride of having someone around us that\u00a0will happily help us. Do not doubt team members<\/strong>\u00a0nor raise suspicions. “Love is anything but doubt.” Understand that\u00a0if someone does not do something it is because (and for whatever reason) he\/she has been truly\u00a0unable to do it.\u00a0\u00a0Do not raise doubts about a member of the team when they are not there. Trust each\u00a0other and do not question their way of working albeit if completely different to ours. This is the\u00a0most important point of all. Joke with peers.\u00a0The jinx is contagious, the happy one too<\/strong>. Do not make others pay for frustrations at work.<\/strong> Use calm and\u00a0not stressful language<\/strong>\u00a0and when someone infects others, remind them to return to\u00a0tranquillity. Get occupied and not preoccupied.<\/strong>\u00a0\u00a080% of concerns are never realised. Help relax those who\u00a0are going through a tense moment and help them to think positively about it. Do not reproach others if you’ve been working late or overtime.<\/strong>\u00a0If you are going to do that, don’t\u00a0work late. Be interested in all areas of the company and not just in ours<\/strong>. Be proud of not being experts in a\u00a0field but specialists on multiplatform projects. We are versatile people. Assist your peers, especially those who are younger and more inexperienced.<\/strong>\u00a0Dedicate at least\u00a015 minutes every day to guide the latter. Understand that their progress as a professional and, above\u00a0all, as a person, is partly our responsibility. Correct them as we would have liked to have been\u00a0corrected back in the day. Understand the personalities of each team member and value their strengths.\u00a0Always remember\u00a0that we are good people<\/strong>. Understand that\u00a0each team member is different and unique<\/strong>. And a good person. Respect whoever is leading a project<\/strong>\u00a0even if we don’t agree with some of their decisions. Bring and share lunch in the office.<\/strong>\u00a0A bar of chocolate unites teams much more than weeks\u00a0working together. Treat interns with the same respect as if they were the CEOs of an important company.<\/strong> Follow the rule that says\u00a0bosses are for either big news or big problems<\/strong>. So, if, for example,\u00a0something goes really wrong, they must be the spokesmen. It is reflected in their salary and by their\u00a0position, this must always be remembered even if it sounds like a clich\u00e9. Roll up your sleeves and do things for which, in principle, you have not been hired for.\u00a0Here\u00a0there are no stars or divas. In fact, the real stars are those who behave in the most team focussed and\u00a0humble way.<\/strong> Incorporate people that we are highly confident about into projects.\u00a0Devote the\u00a0necessary time to find talent<\/strong>. This will avoid unpleasant situations for both sides. Avoid envying peers.<\/strong>\u00a0Talk about things face to face with a constructive purpose. Be able to discern, using good judgment and common sense, what\u00a0information<\/strong>\u00a0must be known\u00a0by all employees and what should be handled more cautiously. Have an established protocol for\u00a0when a person is missing so that any day-to-day work<\/strong>\u00a0does\u00a0not suffer until their return. Do not compare one team member with another.<\/strong>\u00a0It would almost always be biased and unfair. Internalize that although we are a start-up company where each piece is key,\u00a0no one is truly\u00a0indispensable.<\/strong> Know that if there is a word that goes hand in hand with Start-up Company, this word is “risk<\/strong>“.\u00a0And this, instead of frightening us, makes us be more alert. Gradually increase the responsibilities and the confidence<\/strong>\u00a0of team members and try to check\u00a0their work at the beginning, to be able to guide them so that they can learn in an organized way, and\u00a0not because we release them to the lions and they have no choice. This is not about training\u00a0workers, but people. Managing diversity<\/strong>\u00a0and learn to make the most of each person. Do not put a striker\u00a0in to a goalkeeper\u2019s position. Learn from failure until everyone performs at their best. Reflect, in writing and leave it in a visible place,\u00a0qualities of the team members<\/strong>. This will\u00a0make people feel valued, and raise their performance levels (it has been studied and proven that\u00a0when we feel we have the confidence of those around us we increase our performance by a really\u00a0significant percentage).<\/p>\n

           <\/p>\n

            \n
          1. WORKING METHOD<\/strong><\/li>\n<\/ol>\n

            Do not get involved with projects that do not meet the premise of having a\u00a0clear brief<\/strong>, so that we\u00a0are able to do a really good job. Nor should we accept projects that we\u00a0do not consider interesting<\/strong>\u00a0just to justify a payroll. The\u00a0day we do that, we will die as a company and we will become just another one. Personally meet<\/strong>\u00a0those who we want to participate in something. Although it takes longer, it is\u00a0what is fair and efficient. Try to make all\u00a0projects profitable<\/strong>. That all these good intentions do not tarnish one of the key\u00a0points of we started this project: to make money to live better. Do not confuse good vibes with\u00a0entrepreneurial astuteness. In fact, make these coexist. Be independent and responsible<\/strong>\u00a0with our work. Be mature and able to decide for ourselves. Do not send emails to clients during the wee hours. <\/strong>Remember that other’s\u00a0work needs to be paid<\/strong>.\u00a0And ours is also charged<\/strong>. Only then will we be\u00a0truly honest with ourselves and with our clients and collaborators and we will give 100%. Work orderly and with common sense.\u00a0Try to aim for maximum efficiency. Be a facilitator as opposed to being an obstacle. Do not penalize home working nor distrust those who practice it.<\/strong>\u00a0Similarly, be equally\u00a0responsible when working at the office as much as when working from home. Always comply with deadlines<\/strong>, especially with clients. This will prove and show seriousness.\u00a0To do this,\u00a0do not let us be caught out with unrealistic timings.<\/strong> Apply common sense to everything.<\/strong> Prepare meetings so they are effective.\u00a0Go to them with an agenda to follow<\/strong>. Also, do not fall\u00a0into the “Excessive Meetings” hole that is so abundant in this industry. Reply to client briefs with the\u00a0objectives they require from us and not with what we\u00a0want<\/strong>. Clients know their brand better than anyone (no one knows their brand better\u00a0than the clients, as much as the client knows your brand better). Do not point your\u00a0finger at clients about their flaws; nobody likes to be told what they do wrong in public. Spend the required number of days to become immersed in the beginning of the project,<\/strong>\u00a0to\u00a0really meaningfully build it from the base up. Get the whole team involved in the creative process, while at the time respecting the area\u2019s\u00a0directive team.<\/strong>\u00a0We can all have good ideas to contribute. Directives figures should find\u00a0the ideal balance between disappearing from the projects\u00a0entirely once that have been awarded and needing to be constantly involved in the day-to-day work.<\/strong> Try\u00a0to adapt to client needs<\/strong>\u00a0knowing how to maintain and defend our own when these are\u00a0going to affect the result. Constantly\u00a0review the stage<\/strong>\u00a0of the project, ensuring it is\u00a0efficient.<\/strong>\u00a0Summon\/report whatever is\u00a0necessary to move forward on projects. Avoid talking about your weekend at the Monday morning\u00a0status review meetings, because the week would then start inefficiently. Use the lunch hour to meet and talk about outstanding things that concern the team. Bringing\u00a0two things together\u00a0makes agendas efficient<\/strong>\u00a0and the workday more profitable. Base our work on three fundamental pillars: 1) The combination of the\u00a0experience<\/strong>\u00a0of team\u00a0members on many important national and international projects; and their intuition. 2)\u00a0Knowledge\u00a0of trends and their use<\/strong>. 3) Intuition. We love\u00a0this sentence from Punset<\/a>\u00a0(from minute 13:00) “The\u00a0greatest discovery of recent years is to confirm that intuition is just as valid a source of knowledge\u00a0as is reason. Furthermore, conscious thought occupies just a tiny place in the brain compared to\u00a0unconscious thought, which occupies a much larger space.” Innovation depends greatly on intuition\u00a0there is no doubt. We must communicate this security and confidence to those who a priori do not\u00a0rely entirely on something that is impossible to previously document\/justify, such as is intuition.\u00a0Obviously, leaning on the other two pillars, which are much easier to prove.<\/p>\n

             <\/p>\n

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            1. CONNECT + DEVELOP<\/strong><\/li>\n<\/ol>\n

              Care for the relationships with\u00a0clients\/partners\/collaborators<\/strong>. Avoid conflict caused by stress.\u00a0Make them love us. Generate business<\/strong>\u00a0for other companies if we are not the right partner. Develop the ability to understand what companies are better suited to a\u00a0partnership relationship<\/strong>\u00a0and which ones are better as\u00a0suppliers<\/strong>. Try to ensure by all means possible that every euro of the client is invested and dedicated to\u00a0the\u00a0project<\/strong>\u00a0and not to unnecessary expenses. Do not dismiss providers<\/strong>. In fact, do not call them a provider but a collaborator (or partner if we\u00a0want to be a little more refined). Try having a drink with them before and during any project.\u00a0Introduce them (and not hide them) to clients when appropriate, noting that their presence is a good\u00a0thing and not a “patch”. Help to expand the network of talented collaborators,<\/strong>\u00a0one of the main pillars of the company. Help the incorporation of new people to the company or to projects, making their\u00a0entry into the\u00a0company easy and comfortable<\/strong>. Create collaborative structures to share knowledge<\/strong>\u00a0so that the reader\/viewer associates us with\u00a0the disciplines dealt with. Always with the support of the guest\/s, not taking advantage of them with\u00a0trickery, and thanking them for their collaboration. Derive work and opportunities<\/strong>\u00a0to generate business or give extra income to people of the team.\u00a0If a person is summoned to an event and cannot go, the first choice for a replacement should be\u00a0someone from the team, whenever it makes sense and it is not forced upon them. Come to rely on collaborators for key areas<\/strong>\u00a0(development, design, production,\u00a0etc.) to regularly collaborate and improve processes with joint experience. Develop a model of collaboration that is honest<\/strong>\u00a0and that values our work. Knowing\u00a0how to quote our work and expertise.<\/p>\n

               <\/p>\n

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              1. ILLUSION AND MOTIVATION <\/strong><\/li>\n<\/ol>\n

                Relate our projects with\u00a0enthusiasm<\/strong>. Much of the perception of those who will hear it will come\u00a0from the enthusiasm we have in it. Understand that the formula for success is a combination of\u00a0talent, determination and work.<\/strong> Celebrate successes<\/strong>. It cannot be that we work several weeks-for example on a bid-, we win and\u00a0we do not take time out to rejoice. Value things when enjoying them and not when you lose them.\u00a0Do not be attached to what is material but to what is personal. Happiness should be the main focus\u00a0of work. Be optimistic<\/strong>\u00a0and if someone falls into pessimism, others should encourage them. Put passion and enthusiasm into everything we do.<\/strong>\u00a0Not only at the beginning – it should be\u00a0maintained throughout and help ensure it does not wane during low times. Get excited about silly things.<\/strong> Be thrilled by personal stories<\/strong>. Especially those of courageous people and fighters. Defend our arguments with assertiveness<\/strong>. And with education and elegance. Strive to fulfil dreams.<\/strong><\/p>\n

                 <\/p>\n

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                1. QUALITY<\/strong><\/li>\n<\/ol>\n

                  Don\u2019t just do things well. Make them\u00a0pretty<\/strong>. And do it in\u00a0FLUOR<\/strong>\u00a0style too.\u00a0Appreciate the\u00a0beauty of the projects. Make a very good first impression. And make sure that every document that\u00a0goes out from us is flawless in both writing\/content as much as in visual style. Quality vs. Quantity<\/strong>. It is better to take on fewer projects that allow us to take pride in helping our clients than undertake many without love. Do not confuse\u00a0service<\/strong>\u00a0with\u00a0servility<\/strong>. This sentence is one of the major themes of advertising\u00a0and it is rarely met. This will probably coexist in equal measure with the extent to which clients\u00a0understand that their success is our success and that we offer the highest level of commitment and\u00a0responsibility. Make clients understand that\u00a0we are not a low cost<\/strong>\u00a0company. What is clear is that the client’s\u00a0budget will go direct to the project and not to pay for huge operational costs as happens at large\u00a0agencies. But the quality and involvement has to be paid for and this needs to be properly\u00a0communicated. Try to ensure that every piece of the content that we produce is of a\u00a0high quality<\/strong>. If for\u00a0whatever reason this is not going to be possible (lack of time, lack of inspiration, etc.) try to seek\u00a0help from your peers or, ultimately, do not do it. We should only expose\u00a0products\/articles\/lectures\/papers that we are proud of. And that cannot always happen, so once\u00a0again: Quality vs. Quantity. Educate others and ourselves to learn\u00a0to properly evaluate the time<\/strong>\u00a0that is required to do\u00a0something very well.<\/p>\n

                   <\/p>\n

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                  1. HONESTY<\/strong><\/li>\n<\/ol>\n

                    Do things\u00a0honestly<\/strong>\u00a0and communicate this. It is important to not only do it but to also make known what we do. Be able to say no to proposals that are not interesting, even if this makes us look\u00a0bad.<\/strong>\u00a0This is a business and its objective is profitability. Monitor the profitability of\u00a0projects. Do not believe that only we are good and others are fools. Do not dismiss or minimise others\u2019\u00a0work.\u00a0There are very few geniuses,<\/strong>\u00a0we’re good workers. Think good and not bad of others from the outset.<\/strong> Maintain a clean gaze.<\/strong> Always be sincere, even if it hurts.<\/strong>\u00a0But be constructive. Even with the company\u2019s accounts, so\u00a0everyone will be aware of the real state of affairs. But remember that honesty can sometimes lead to\u00a0rudeness. Being educated will make us respectable. Under no circumstances use bad luck<\/strong>\u00a0or the failure of others to excuse ourselves. Devote the time to projects that they deserve and say no if, for timing reasons, we will end up\u00a0delivering something that is not up to our standards. Although it may be a bit upsetting, eventually\u00a0it is best for both parties. Understand that certain profiles should be devoted to high-level tasks to\u00a0take full advantage of their potential. Understand that ‘time is money<\/strong>‘ and that there are occasions\u00a0when an outside collaborator can take charge of some areas while we allocate our time to more\u00a0important issues.<\/p>\n

                     <\/p>\n

                      \n
                    1. NEW BUSINESS<\/strong><\/li>\n<\/ol>\n

                      Spend money on things that are essential and don\u2019t squander it on whims.<\/strong>\u00a0If it is\u00a0necessary to invest in something, let’s invest – especially if it is an asset to generate\u00a0business. But let’s try to get the best value for money. Improve the way we express ourselves in public referencing great speakers.<\/strong>\u00a0Try (relatively\u00a0speaking \u2013and with humility) to make people leave delighted with our interventions. Test various\u00a0formats to find the ones that work best and know how to adapt them depending on the specific\u00a0forum and audiences. Always provide support to those representing the company,<\/strong>\u00a0wherever they are (conferences,\u00a0meetings, etc.). Communicate this on our personal profiles on social networks. Start meetings with a smile.<\/strong> Always help disseminate any content<\/strong>\u00a0that anybody from the team produces (an article, a\u00a0conference, an interview, a personal success even if it is not linked to the company, etc.). The\u00a0project’s success will depend largely on the success and recognition of its members. Invite clients or prospective clients to\u00a0events\u00a0we are attending or where we can get tickets.<\/strong>\u00a0Everybody\u00a0likes to leave the\u00a0office from time to time and see something that is\u00a0interesting to their work.\u00a0Assess whether it is possible and worthwhile to fund, for\u00a0example, a\u00a0specialist course or an enrollment fee for a masters\u00a0for a client or an important person. Do this\u00a0naturally and without forcing it. Improve our\u00a0personal branding<\/strong>\u00a0directing it towards gaining notoriety linked to the company.\u00a0Shift the work load from the usual figures at events\/forums\/congresses and in all the media focus\u00a0and redistribute it among other key people in the company who want to take a step forward in\u00a0visibility within the sector. Change certain complex forms of expression that result in a good\u00a0message not understood as well as it deserves to be.<\/p>\n

                       <\/p>\n

                        \n
                      1. FLUOR BRAIN<\/strong><\/li>\n<\/ol>\n

                        Try\u00a0to steer all our participation<\/strong>\u00a0at events, collaborations with publications and all the other\u00a0moments into opportunities to make our DNA and services public knowledge. Always with class\u00a0and without forcing it. If it is not appropriate at a certain time, then it is not appropriate. Maintain our discourse and business model<\/strong>\u00a0knowing that beginnings are always\u00a0difficult. Do not enter into projects that we rejected in the business plan. Maintain\u00a0consistency and everything that has been planned in moments of serenity, despite any\u00a0ups and downs. This has special importance for the management team, who must\u00a0never spread doubt or fears that arise along the way. If they falter, the rest will falter\u00a0too. This is a very important responsibility, difficult to carry out but an extra effort\u00a0should be made because a calm atmosphere allows the team to perform at a top level. Develop a strategy (and see it through) to\u00a0position ourselves in key areas<\/strong>\u00a0in the near future. This\u00a0issue is very important, it should be seen as a top priority, because we will depend on this to be able\u00a0to make a living in the coming years if we do it well now. Have a pool of\u00a04-5 presentations<\/strong>\u00a0addressing topics on which we are positioned and that any\u00a0member of FLUOR\u2019s management team can use depending on the event they will be attending.\u00a0Utilise these as many times as possible (without addressing the same audience) and continue\u00a0improving them as novelties are added. Communicate that that is our company\u2019s vision and\u00a0thoughts on these issues (not just personal opinions). Share knowledge whenever we can and\/or are requested to<\/strong>.\u00a0\u00a0In writing, orally or in whatever\u00a0form. Whether it is between ourselves, to a 1st year university student or to the president of\u00a0Telefonica. Our private Facebook group page is of compulsory reading and participation. Consult\u00a0sources of interest for our industry to keep update. Review in detail the content produced by the team and discuss them.\u00a0We should all spend 10\u00a0minutes reading this to know what the other has done<\/strong>. And, of course, we all like our effort to be\u00a0recognized. Schedule our already agreed training presence<\/strong>\u00a0(defining what to say at each event) and\u00a0uncover interesting events that we should attend or be part of to have a major presence in the most\u00a0important places for our core business. Be interested in\u00a0universal disciplines<\/strong>\u00a0(philosophy, literature, art, history, etc.). General culture\u00a0makes better projects. Dedicate some time every day to read something interesting and spread it on our own media.\u00a0<\/strong>Our positioning and getting to be at the top the minds of potential clients\/collaborators is achieved\u00a0little by little, and is not the result of miracles and wands. Integrate this into our daily work so it\u00a0comes naturally and is not seen as an imposition.<\/p>\n","protected":false},"excerpt":{"rendered":"

                        This is our\u00a0Manifesto, and we are making it public because we truly believe in it:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[31,37],"tags":[43,38],"yoast_head":"\nFLUOR Manifesto - FLUOR: Connect + Develop + Innovate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fluorlifestyle.com\/en\/fluor-manifesto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FLUOR Manifesto - FLUOR: Connect + Develop + Innovate\" \/>\n<meta property=\"og:description\" content=\"This is our\u00a0Manifesto, and we are making it public because we truly believe in it:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fluorlifestyle.com\/en\/fluor-manifesto\/\" \/>\n<meta property=\"og:site_name\" content=\"FLUOR: Connect + Develop + Innovate\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fluorlifestyle\" \/>\n<meta property=\"article:author\" content=\"fluor\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-04T07:00:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-11-24T23:28:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2015\/11\/image-manifesto-fluor-1024x579.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FLUORlifestyle\" \/>\n<meta name=\"twitter:site\" content=\"@FLUORlifestyle\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Administrador\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"25 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fluorlifestyle.com\/#website\",\"url\":\"https:\/\/fluorlifestyle.com\/\",\"name\":\"FLUOR: Connect + Develop + Innovate\",\"description\":\"We are the largest creative innovation agency in the world\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fluorlifestyle.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/fluorlifestyle.com\/en\/fluor-manifesto\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2015\/11\/image-manifesto-fluor.png\",\"contentUrl\":\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2015\/11\/image-manifesto-fluor.png\",\"width\":1037,\"height\":586},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fluorlifestyle.com\/en\/fluor-manifesto\/#webpage\",\"url\":\"https:\/\/fluorlifestyle.com\/en\/fluor-manifesto\/\",\"name\":\"FLUOR Manifesto - 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