{"id":3099,"date":"2019-05-14T13:13:48","date_gmt":"2019-05-14T13:13:48","guid":{"rendered":"https:\/\/fluorlifestyle.com\/en\/?p=3099"},"modified":"2020-04-24T11:05:24","modified_gmt":"2020-04-24T11:05:24","slug":"online-content-strategy-for-via-nature","status":"publish","type":"post","link":"https:\/\/fluorlifestyle.com\/en\/online-content-strategy-for-via-nature\/","title":{"rendered":"Online content strategy for Via Nature"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Advertiser:<\/strong> Via Nature<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Brand:<\/strong> AMC Group<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Campaign:<\/strong> Digital content strategy<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><strong>What did they ask us for?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Via Nature are 100% natural fruit juices. Their ingredients range from aloe vera to dandelion, through to probiotics and ginseng. The brand is owned by the AMC Group and its juices have always been a very good white label choice for many department stores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When they made the leap to creating their own brand they asked us to join them in this challenge. How? With a digital content strategy that would highlight the differential value of each of the juices through the \u2018Natural\u00a0 honesty\u2019 stated in their claim.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><!--more--><\/p>\n<p><strong>How did we approach the project?<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">We carried out a benchmark test to determine the nutritional benefits that differentiate them from similar products in the sector. In this case, it was important for us to focus on the concept of &#8220;Free of&#8221;: free of sugars, free of preservatives and free of dyes. As well as other unique and uncommon ingredients in juices produced by other brands, such as probiotics and dandelion.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">After this, we reached the positioning aspect and the \u2018Unusual wellness\u2019 concept Via Nature stands out for, offering an unusual well-being. It is well-being because the composition of its products is healthy compared to other brands in the sector and unusual because, even so, they manage to do this without forgoing any of the flavour\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Finally, we developed the digital content strategy employing different formats that used the \u2018Unusual wellness\u2019 concept as a pillar of the strategy.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u2018Unusual recipes\u2019:<\/strong> illustrated videos and graphics that represent, at a glance, the composition of each product. In some cases, one of these ingredients stands out above the rest to emphasize its differential value.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" width=\"660\" height=\"495\" src=\"https:\/\/www.youtube.com\/embed\/TZAj5UHXfw4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u2018Unusual wellness\u2019:<\/strong> illustrations that dramatize the difficulty associated with leading a healthy life, through simple tips associated with each of the juices.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/Gra\u0301fica-Via-Nature.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3101\" src=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/Gra\u0301fica-Via-Nature.png\" alt=\"\" width=\"611\" height=\"610\" srcset=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/Gra\u0301fica-Via-Nature.png 611w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/Gra\u0301fica-Via-Nature-150x150.png 150w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/Gra\u0301fica-Via-Nature-300x300.png 300w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/Gra\u0301fica-Via-Nature-600x599.png 600w\" sizes=\"(max-width: 611px) 100vw, 611px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">\u00a0VIA NATURE TIP: Avoid frequent hot water baths because, in the long term, it affects the aging of the skin.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u2800<\/span><\/i><i><span style=\"font-weight: 400;\"> Our Via Nature Antiox juice contains selenium and blueberries, ideal to protect your cells from oxidative stress<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Personalities:<\/strong> exemplifications appearing in certain clich\u00e9s of the benefits that characterize each juice. How? Through four characters that parody common behaviours of people who do not know how to lead a healthy life. With them, Via Natura highlights the \u2018Unusual wellness\u2019 claim that taking care of yourself is much easier than you think.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/VVgJOyFIeZ4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/iFGA6M8GaZU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/XGoxI1zVfBg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertiser: Via Nature Brand: AMC Group Campaign: Digital content strategy \u00a0 What did they ask us for? Via Nature are 100% natural fruit juices. Their ingredients range from aloe vera to dandelion, through to probiotics and ginseng. The brand is owned by the AMC Group and its juices have always been a very good white &hellip; <a href=\"https:\/\/fluorlifestyle.com\/en\/online-content-strategy-for-via-nature\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Online content strategy for Via Nature<\/span><\/a><\/p>\n","protected":false},"author":54,"featured_media":3100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[176],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online content strategy for Via Nature - FLUOR: Connect + Develop + Innovate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fluorlifestyle.com\/en\/online-content-strategy-for-via-nature\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online content strategy for Via Nature - FLUOR: Connect + Develop + Innovate\" \/>\n<meta property=\"og:description\" content=\"Advertiser: Via Nature Brand: AMC Group Campaign: Digital content strategy \u00a0 What did they ask us for? 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