{"id":3117,"date":"2019-06-05T14:45:39","date_gmt":"2019-06-05T14:45:39","guid":{"rendered":"https:\/\/fluorlifestyle.com\/en\/?p=3117"},"modified":"2020-04-24T11:04:34","modified_gmt":"2020-04-24T11:04:34","slug":"pr-campaign-for-the-national-ticketing-association","status":"publish","type":"post","link":"https:\/\/fluorlifestyle.com\/en\/pr-campaign-for-the-national-ticketing-association\/","title":{"rendered":"PR campaign for the National Ticketing Association"},"content":{"rendered":"

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Link to the information from El Pa\u00eds<\/span><\/a> :\u00a0 <\/span>Ticket resale companies ask for the elimination of shopping bots<\/span><\/p>\n

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Advertiser<\/strong>: National Ticketing Association (ANATIC- <\/span>Asociaci\u00f3n Nacional de Ticketing<\/span>)<\/span><\/p>\n

Brand:<\/strong> ANATIC<\/span><\/p>\n

Campaign:<\/strong> Development of a PR campaign for the National Ticketing Association (ANATIC)<\/span><\/p>\n

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What did they ask us for?<\/strong><\/p>\n

The National Ticketing Association (ANATIC), is the association that brings together more than 20 companies (amongst which are ticket exchange platforms, agencies and event management companies) in order to professionalize and regulate the secondary sales market of tickets.<\/span><\/p>\n

For this project, they needed to create more public awareness of the association and its mission, in order to provide first-hand information to the social conversation generated around the sales of online tickets. We were required to convey a message to the consumer that was not erroneous and biased, and that focused on the operation of the sector, its regulation and secure shopping platforms.<\/span><\/p>\n

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What did we do?<\/strong><\/p>\n