{"id":3130,"date":"2019-02-07T14:55:57","date_gmt":"2019-02-07T14:55:57","guid":{"rendered":"https:\/\/fluorlifestyle.com\/en\/?p=3130"},"modified":"2020-04-24T11:03:58","modified_gmt":"2020-04-24T11:03:58","slug":"premiere-of-the-midnight-texas-2th-season-syfy","status":"publish","type":"post","link":"https:\/\/fluorlifestyle.com\/en\/premiere-of-the-midnight-texas-2th-season-syfy\/","title":{"rendered":"Premiere of the \u2018Midnight, Texas\u2019 2th Season (SYFY)"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/QR0rNjUp7ZU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><i><span style=\"font-weight: 400;\">This project was awarded a <\/span><\/i><a href=\"https:\/\/www.instagram.com\/p\/B4dL2cfKkt8\/\"><i><span style=\"font-weight: 400;\"><strong>Silver<\/strong> <strong>Medal for Best Branded Content at the Never Zapping Festival<\/strong><\/span><\/i><\/a><i><span style=\"font-weight: 400;\"><strong>,<\/strong> the only festival whose votes are entirely cast by a popular jury<\/span><\/i><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Advertiser:<\/strong> NBC Universal<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Brand:<\/strong> SYFY<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Campaign:<\/strong> Second season premiere \u2018Midnight, Texas\u2019<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>What did they ask us for?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The science fiction channel, SYFY, premiered the second season of \u2018Midnight, Texas\u2019 and asked us to carry out an activity that that bring the series\u2019 universe to life and generate buzz on social networks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, we wanted to amplify the premiere with an outdoor campaign that could take advantage of Halloween.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<p><strong>What did we do?<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0Together with Pepelu Vi\u00f1as we devised a concept that involved a hidden camera that would mean we could bring the Midnight universe into reality. Using a petrol station as the main scenario, we introduced different victims to a mysterious situation where they became participants in a number of paranormal events.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0Under the guise of attending a party, the victims were taken by different plants to the service station, where, while the plant waited, the victim went to the counter to buy ice. Once inside, the door was locked and they were placed in a completely surreal situation: explosions, an old woman who puts several people in an unconscious state and leaves them on the floor, and even a shop assistant thrown against a wall. You can watch the video in the at the top of this post.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The outdoor campaign saw us bring the Midnight world to Halloween. To do this, we morphed a simulated advert for perfume that went through a transition to end as the premiere advert for the series.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><strong>What results were obtained?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">As of February 7, 2019:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Almost 3,000,000 views<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Almost 20,000 shares<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More than 40,000 interactions<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This project was awarded a Silver Medal for Best Branded Content at the Never Zapping Festival, the only festival whose votes are entirely cast by a popular jury. &nbsp; Advertiser: NBC Universal Brand: SYFY Campaign: Second season premiere \u2018Midnight, Texas\u2019 &nbsp; What did they ask us for? The science fiction channel, SYFY, premiered the second &hellip; <a href=\"https:\/\/fluorlifestyle.com\/en\/premiere-of-the-midnight-texas-2th-season-syfy\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Premiere of the \u2018Midnight, Texas\u2019 2th Season (SYFY)<\/span><\/a><\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[176],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Premiere of the \u2018Midnight, Texas\u2019 2th Season (SYFY) - FLUOR: Connect + Develop + Innovate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fluorlifestyle.com\/en\/premiere-of-the-midnight-texas-2th-season-syfy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Premiere of the \u2018Midnight, Texas\u2019 2th Season (SYFY) - FLUOR: Connect + Develop + Innovate\" \/>\n<meta property=\"og:description\" content=\"This project was awarded a Silver Medal for Best Branded Content at the Never Zapping Festival, the only festival whose votes are entirely cast by a popular jury. &nbsp; Advertiser: NBC Universal Brand: SYFY Campaign: Second season premiere \u2018Midnight, Texas\u2019 &nbsp; What did they ask us for? 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