{"id":3132,"date":"2019-06-27T15:06:34","date_gmt":"2019-06-27T15:06:34","guid":{"rendered":"https:\/\/fluorlifestyle.com\/en\/?p=3132"},"modified":"2020-04-24T11:03:40","modified_gmt":"2020-04-24T11:03:40","slug":"communications-strategy-and-creation-of-the-new-website-for-the-fugaz-awards","status":"publish","type":"post","link":"https:\/\/fluorlifestyle.com\/en\/communications-strategy-and-creation-of-the-new-website-for-the-fugaz-awards\/","title":{"rendered":"Communications strategy and creation of the new website for the Fugaz Awards"},"content":{"rendered":"<p><a href=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/Foto-Premios-Fugaz-2019.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3134\" src=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/Foto-Premios-Fugaz-2019.png\" alt=\"\" width=\"881\" height=\"585\" srcset=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/Foto-Premios-Fugaz-2019.png 881w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/Foto-Premios-Fugaz-2019-300x199.png 300w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/Foto-Premios-Fugaz-2019-768x510.png 768w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/Foto-Premios-Fugaz-2019-600x398.png 600w\" sizes=\"(max-width: 881px) 100vw, 881px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Advertiser:<\/strong> Premios Fugaz (Fugaz Awards) &#8211; CortoEspa\u00f1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Brand:<\/strong> Premios Fugaz (Fugaz Awards)<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Campaign:<\/strong> Development of the communications strategy for Fugaz Awards that included: creation of original content, PR, management and revitalization of its social networks and creation of the new website<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><strong>What did they ask us for?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The Fugaz Awards are the annual awards created by CortoEspa\u00f1a that award prizes to the best shorts in Spain. For their third edition, they needed a PR plan that gave them visibility across media platforms, their own content strategy for social networks, community management with special attention to a gala and the creation of a website with their own visual identity; all with content distribution that provides for regular updates and adequate usability.<\/span><\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong>What did we do?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">We helped them to promote the Awards through:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The creation of a <\/span><b>content strategy<\/b><span style=\"font-weight: 400;\"> with its own formats that would communicate both the quality of the participants and the impact of the nominees, the gala and any winners, as well as generate community involvement. It also included communications for the Itinerant Festival, which screens several of the nominated and awarded short films at more than 100 Spanish locations across the year.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We created Twitter threads to narrate the plot of some short films in different ways. When the users reached the end of the thread, they were able to access the short film in question, thanks to its cover.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"es\" dir=\"ltr\">Encarna le ha estado dando vueltas al asunto por las noches. Siente que ya est\u00e1 mayor y que no se puede jugar su futuro as\u00ed como as\u00ed. Mientras espera a Rosario, busca la manera de decirle que se ha arrepentido de llevar a cabo el plan. <a href=\"https:\/\/t.co\/G2Inj7XdSg\">pic.twitter.com\/G2Inj7XdSg<\/a><\/p>\n<p>&mdash; Premios Fugaz &#8211; CortoEspa\u00f1a (@CortoEspana) <a href=\"https:\/\/twitter.com\/CortoEspana\/status\/1118442735478898688?ref_src=twsrc%5Etfw\">April 17, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">We welcomed public opinion across our social networks through the creation of a very different voting dynamic. We proposed different categories or playful alternatives to those of the Fugaz Awards. Thus, using their vote, users could choose their favourite scene between two nominated shorts in a number of playful categories.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/Stories_fugaz.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3136\" src=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/Stories_fugaz.png\" alt=\"\" width=\"663\" height=\"388\" srcset=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/Stories_fugaz.png 663w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/Stories_fugaz-300x176.png 300w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/Stories_fugaz-600x351.png 600w\" sizes=\"(max-width: 663px) 100vw, 663px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Through 3 graphs, users could create their own fleeting speech using the initials of their first and last names. In this way, we played with the stigma of long speeches, generating a fun and simple dynamic, all of which encouraged participation.<\/span><\/p>\n<p><a href=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/CORTO_ESPANA.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3133\" src=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/CORTO_ESPANA.jpg\" alt=\"\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/CORTO_ESPANA.jpg 1200w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/CORTO_ESPANA-150x150.jpg 150w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/CORTO_ESPANA-300x300.jpg 300w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/CORTO_ESPANA-768x768.jpg 768w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/CORTO_ESPANA-1024x1024.jpg 1024w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/CORTO_ESPANA-600x600.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We created a format with which users could ask questions to the gala\u2019s\u00a0 attendees. The Fugaz Awards addressed and answered all the questions during the same gala, live with all protagonists.<\/span><\/p>\n<p><a href=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/STORIES_FUGAZ.2.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3135\" src=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/STORIES_FUGAZ.2.jpg\" alt=\"\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/STORIES_FUGAZ.2.jpg 1200w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/STORIES_FUGAZ.2-150x150.jpg 150w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/STORIES_FUGAZ.2-300x300.jpg 300w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/STORIES_FUGAZ.2-768x768.jpg 768w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/STORIES_FUGAZ.2-1024x1024.jpg 1024w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2020\/04\/STORIES_FUGAZ.2-600x600.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">We carried out the tasks of<strong> community management<\/strong>, interacting with the followers, encouraging their participation, creating adhoc content, integrating communications from sponsors and responding to all comments received.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">We developed a<strong> PR plan<\/strong> with which to increase the visibility of the awards in the media through the writing of press releases and contact with media (both general and specialized) to manage interviews, reports and live connections.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">We designed and developed a <\/span><a href=\"https:\/\/www.premiosfugaz.com\/\"><strong>new website<\/strong><\/a><span style=\"font-weight: 400;\"> that brought together the pages of Fugaz and CortoEspa\u00f1a Awards in the same site, providing simpler and more complete information. The redesigned and restyled virtual space created a more accessible and usable website. The goal was to have a powerful aesthetic look whilst was at the same time remain functional.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><strong>What results were obtained?\u00a0\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Thanks to the PR plan, Telemadrid covered the event <strong>live,<\/strong> and there was also a live interview in the Madrid\u2019s \u2018Hoy por hoy\u2019 program hosted by the Cadena SER radio station and broadcast nationwide. The Awards appeared on many <strong>websites<\/strong> such as The Citizen, Fotogramas, Tercera Informaci\u00f3n and Cine y Tele, among many others.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0The communications <strong>ROI<\/strong> (PR) exceeded 9000% achieving a VPE of \u20ac173,159.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Visibility of content<\/strong> was high, obtaining 852,785 total impressions (40% organic) during the campaign months (April and May). More than 12,400 likes were generated, more than 800 comments made and more than 650 users shared the content on their own social networks.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The dissemination of communication was also expanded through the networks of guests, nominees and winners, generating public conversations where <strong>good ratings and recognition<\/strong> of the Fugaz Awards were a constant. Even with live content on networks, through Instagram, Twitter or Facebook, a multitude of <strong>questions<\/strong> were generated for the <strong>guests<\/strong> and encouraged more content generated by the attendees, all through the gala hashtag. In addition, the directors of the shorts themselves shared the \u201cFugaz votes\u201d content and encouraged participation about both their short films and the organization<\/span><span style=\"font-weight: 400;\">.\u00a0\ud83d\ude04<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Advertiser: Premios Fugaz (Fugaz Awards) &#8211; CortoEspa\u00f1a Brand: Premios Fugaz (Fugaz Awards) Campaign: Development of the communications strategy for Fugaz Awards that included: creation of original content, PR, management and revitalization of its social networks and creation of the new website \u00a0 \u00a0What did they ask us for? The Fugaz Awards are the annual &hellip; <a href=\"https:\/\/fluorlifestyle.com\/en\/communications-strategy-and-creation-of-the-new-website-for-the-fugaz-awards\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Communications strategy and creation of the new website for the Fugaz Awards<\/span><\/a><\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[176,70],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Communications strategy and creation of the new website for the Fugaz Awards - FLUOR: Connect + Develop + Innovate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fluorlifestyle.com\/en\/communications-strategy-and-creation-of-the-new-website-for-the-fugaz-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communications strategy and creation of the new website for the Fugaz Awards - FLUOR: Connect + Develop + Innovate\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Advertiser: Premios Fugaz (Fugaz Awards) &#8211; CortoEspa\u00f1a Brand: Premios Fugaz (Fugaz Awards) Campaign: Development of the communications strategy for Fugaz Awards that included: creation of original content, PR, management and revitalization of its social networks and creation of the new website \u00a0 \u00a0What did they ask us for? 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