{"id":3142,"date":"2019-09-26T15:35:13","date_gmt":"2019-09-26T15:35:13","guid":{"rendered":"https:\/\/fluorlifestyle.com\/en\/?p=3142"},"modified":"2020-04-24T11:02:54","modified_gmt":"2020-04-24T11:02:54","slug":"festival-jardin-las-delicias-2019","status":"publish","type":"post","link":"https:\/\/fluorlifestyle.com\/en\/festival-jardin-las-delicias-2019\/","title":{"rendered":"Festival Jard\u00edn de las Delicias 2019"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Advertiser:<\/strong> Festival Jard\u00edn de las Delicias<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Brand:<\/strong> Jard\u00edn de las Delicias (Garden of Delights)<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Campaign:<\/strong> 2th edition<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><strong>What did they asked us for?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.jardindeliciasfestival.com\/\"><strong>Jard\u00edn de las Delicias<\/strong><\/a><span style=\"font-weight: 400;\"><strong> Festival<\/strong> (Garden of Delights) returned to Madrid&#8217;s calendars with its second edition. Our mission for this project was to create a relevant communications and positioning system for the audience we were addressing, in addition to the marketing management. We should point out that at a time when more than 400 music festivals are held in Spain every year, it is not an easy task to sell out an event!<\/span><\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/Leticia-Amor-Jurado-B.-DSC04059_.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-2877\" src=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/Leticia-Amor-Jurado-B.-DSC04059_.jpg\" alt=\"\" width=\"1048\" height=\"590\" srcset=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/Leticia-Amor-Jurado-B.-DSC04059_.jpg 1048w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/Leticia-Amor-Jurado-B.-DSC04059_-300x169.jpg 300w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/Leticia-Amor-Jurado-B.-DSC04059_-768x432.jpg 768w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/Leticia-Amor-Jurado-B.-DSC04059_-1024x576.jpg 1024w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/Leticia-Amor-Jurado-B.-DSC04059_-600x338.jpg 600w\" sizes=\"(max-width: 1048px) 100vw, 1048px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><strong>What did we do?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">We positions ourselves differently and devised a creative concept that would allow us to approach the marketing of the festival from a new perspective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We decided to rely on three key concepts:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">All the music themes in Spanish, \u201cyou will be able to sing them all\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The festival with the best atmosphere in the capital<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is not just music. It is also gastronomy, performances and decoration to create a magical experience<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We fill social networks with the most magical and fun digital formats. At the same time, we direct the digital, social and emailing campaigns, accelerating the sale of tickets until the \u201cfull house\u201d sign is hung up.<\/span><\/p>\n<p><a href=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/Captura-de-pantalla-2019-09-24-a-las-13.06.19.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-2886\" src=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/Captura-de-pantalla-2019-09-24-a-las-13.06.19.png\" alt=\"\" width=\"1919\" height=\"626\" srcset=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/Captura-de-pantalla-2019-09-24-a-las-13.06.19.png 1919w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/Captura-de-pantalla-2019-09-24-a-las-13.06.19-300x98.png 300w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/Captura-de-pantalla-2019-09-24-a-las-13.06.19-768x251.png 768w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/Captura-de-pantalla-2019-09-24-a-las-13.06.19-1024x334.png 1024w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/Captura-de-pantalla-2019-09-24-a-las-13.06.19-600x196.png 600w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/Captura-de-pantalla-2019-09-24-a-las-13.06.19-1500x489.png 1500w\" sizes=\"(max-width: 1919px) 100vw, 1919px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>What results did we achieve?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u2013\u00a0 Completely <\/span><i><span style=\"font-weight: 400;\">Sold out<\/span><\/i><span style=\"font-weight: 400;\"> event.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2013 A campaign completely focused on digital media, without using external media or radio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2013 We laid the foundations to continue building the Jardin de las Delicias brand<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2013 Various very positive reports across media outlets such as the newspaper <\/span><a href=\"https:\/\/elpais.com\/cultura\/2019\/09\/23\/miss_festivales\/1569263211_784610.html\"><span style=\"font-weight: 400;\">El Pa\u00eds<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/los40.com\/los40\/2019\/09\/23\/musica\/1569228327_739983.html\"><span style=\"font-weight: 400;\">Los 40 Principales<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/reacciones_jardin_delicias_festival.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-2903\" src=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/reacciones_jardin_delicias_festival.png\" alt=\"\" width=\"1032\" height=\"1012\" srcset=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/reacciones_jardin_delicias_festival.png 1032w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/reacciones_jardin_delicias_festival-300x294.png 300w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/reacciones_jardin_delicias_festival-768x753.png 768w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/reacciones_jardin_delicias_festival-1024x1004.png 1024w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/reacciones_jardin_delicias_festival-600x588.png 600w\" sizes=\"(max-width: 1032px) 100vw, 1032px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/Hada-1_1080x1080.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-2889\" src=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/Hada-1_1080x1080.jpg\" alt=\"\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/Hada-1_1080x1080.jpg 1080w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/Hada-1_1080x1080-150x150.jpg 150w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/Hada-1_1080x1080-300x300.jpg 300w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/Hada-1_1080x1080-768x768.jpg 768w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/Hada-1_1080x1080-1024x1024.jpg 1024w, https:\/\/fluorlifestyle.com\/wp-content\/uploads\/2019\/09\/Hada-1_1080x1080-600x600.jpg 600w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Credits:\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Direction, coordination and production<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Love and Hate<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RM Publishing<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sergio Cardoso<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adri\u00e1n de las Heras<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d3scar Jim\u00e9nez<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gonzalo Marr\u00f3n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jacobo Dom\u00ednguez<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing and Communications Lead<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FLUOR Lifestyle<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Design<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aida Cort\u00e9s<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Press and PR<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ana Medina \u2013 As\u00ed Desastre<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online Traffic and Analytics<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Helvia P\u00e9rez<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indale de la Fuente<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Community management<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Javier S\u00e1nchez<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web and RRPP<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yungle Marketing<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Photography and Video<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pablo Sim\u00f3n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rub\u00e9n Jim\u00e9nez<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mikegshot<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leticia Amor-Jurado<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aar\u00f3n Garc\u00eda<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fernando S\u00e1nchez<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertiser: Festival Jard\u00edn de las Delicias Brand: Jard\u00edn de las Delicias (Garden of Delights) Campaign: 2th edition \u00a0 What did they asked us for? The Jard\u00edn de las Delicias Festival (Garden of Delights) returned to Madrid&#8217;s calendars with its second edition. Our mission for this project was to create a relevant communications and positioning system &hellip; <a href=\"https:\/\/fluorlifestyle.com\/en\/festival-jardin-las-delicias-2019\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Festival Jard\u00edn de las Delicias 2019<\/span><\/a><\/p>\n","protected":false},"author":54,"featured_media":2875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[176,70],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Festival Jard\u00edn de las Delicias 2019 - FLUOR: Connect + Develop + Innovate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fluorlifestyle.com\/en\/festival-jardin-las-delicias-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Festival Jard\u00edn de las Delicias 2019 - FLUOR: Connect + Develop + Innovate\" \/>\n<meta property=\"og:description\" content=\"Advertiser: Festival Jard\u00edn de las Delicias Brand: Jard\u00edn de las Delicias (Garden of Delights) Campaign: 2th edition \u00a0 What did they asked us for? 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