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FLUOR Vision · 15 November 2015 · 7:00 am

FLUOR consists of concepts: the raison d’être of advertising communication

People have long spoken openly about storytelling as creative yardstick necessary for designing a strategy. Historically storytelling is used for creating of classical advertising communication: a media spot or a print campaign. Now many talk about the storytelling as the perfect tool to fictionalize the brand and turn it into rational or emotional content. What is certain is that storytelling is critical to reach a fragmented audience

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Publicado en: FLUOR Vision

Etiquetado: concept FLUOR Lifestyle FLUOR Vision lifestyle

FLUOR Vision · 10 November 2015 · 7:00 am

FLUOR is lifestyle: turning a ‘Brand centric’ vision into a ‘Consumer centric’ reality

 

Here at FLUOR we think that if we change, everything changes. That is our eternal challenge concerning advertising: to transform the mental processes of the sector, especially of the advertisers, and to take on new contrasting realities. In addition, a very important aspect in this context is the lifestyle.

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Publicado en: FLUOR Vision

Etiquetado: Brand centric concept Consumer centric experiences FLUOR Lifestyle FLUOR Vision lifestyle Pepsi smartphone transmedia

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