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FLUOR Projects · 18 July 2018 · 7:18 am

Digital content strategy and management of Paid Media in Destino Ibiza (Grupo Pacha)


Advertiser: Grupo Pacha

Brand: Destino Pacha Resort

Campaign: Digital content strategy and Paid Media campaign management


What did they ask us for?

The Destino Pacha Resort is one of the day clubs of reference on the island. It is a space that combines the best attributes to enjoy a day in Ibiza: relaxation, entertainment and gastronomy.

Destino needed a digital campaign to continue to be positioned as a resort of reference in Ibiza. In addition, the resort was also looking to reflect the Ibiza lifestyle and highlight their differences and potential, attracting new customers, publicise its restaurant changes and strengthen knowledge of its Day Club. They were also looking for the management and execution of the various Paid Media campaigns created around brand content.

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Publicado en: FLUOR Projects

Etiquetado: campaign style manual

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