SINCE 2015


FLUOR Projects · 19 July 2017 · 9:31 am

First Season Premiere of Chance on Calle 13


Advertiser: NBCUniversal

Brand: Calle 13

Campaign: Chance Premiere


What did they ask us for?

The television channel Calle 13 premiered its new series on Spanish TV, Chance, a thriller starring Hugh Laurie, awarded a Golden Globe for his role on ‘House’.

It was looking for social networks to focus on this premiere with a simple action, but one that would create buzz.


What did we do?

We placed our protagonist in the environment that he would work the most – social networks. There, several influencers had a consultation with Dr Chance and we released any findings.


What were the results?

– More than 2 million impressions.

– A campaign completely focused on social networks.

– The channel’s most followed premiere for 2016 and 2017.




Publicado en: FLUOR Projects

Etiquetado: Contents creativity social media

RT @Maririfi: @AnnaDescobrint @AlqueriaBl @FLUORlifestyle Gràcies, Anna, i enhorabona a tot l’equip @apunt_media @AlqueriaBl @FLUORlifesty
RT @AnnaDescobrint: Véncer la timidesa per poder parlar d'este premi a la campanya de @AlqueriaBl de la mà de @FLUORlifestyle i Lola Cinema…
RT @EduardoPradanos: Una vez más, lo hemos vuelto a conseguir y manteniendo la esencia de @FLUORlifestyle. Gracias a @PepeluTV, @danieltuba