CONNECT + DEVELOP + INNOVATE
Advertiser: Festival Jardín de las Delicias
Brand: Jardín de las Delicias (Garden of Delights)
Campaign: 2th edition
What did they asked us for?
The Jardín de las Delicias Festival (Garden of Delights) returned to Madrid’s calendars with its second edition. Our mission for this project was to create a relevant communications and positioning system for the audience we were addressing, in addition to the marketing management. We should point out that at a time when more than 400 music festivals are held in Spain every year, it is not an easy task to sell out an event!
Advertiser: Premios Fugaz (Fugaz Awards) – CortoEspaña
Brand: Premios Fugaz (Fugaz Awards)
Campaign: Development of the communications strategy for Fugaz Awards that included: creation of original content, PR, management and revitalization of its social networks and creation of the new website
What did they ask us for?
The Fugaz Awards are the annual awards created by CortoEspaña that award prizes to the best shorts in Spain. For their third edition, they needed a PR plan that gave them visibility across media platforms, their own content strategy for social networks, community management with special attention to a gala and the creation of a website with their own visual identity; all with content distribution that provides for regular updates and adequate usability.
A few weeks ago Instagram said goodbye to its chronological feed, which, up to then, had displayed user updates in order of publication. The new model, which is being implemented progressively, employs an algorithmic selection criterion. In practice this means that we will first see the content that the network considers most interesting to us, that is, posts will be chosen based on filters that take into consideration the people that you follow, the nature of the content with which you have the most interaction or the context of the publication.
And Instagram has not been the only one. Shortly before, Twitter, the par excellence real-time network, had decided to sophisticate its “While You Were Away”; feature and launched an algorithmic timeline, which, although activation was voluntary, unleashed a rage in users. #RIPTwitter became a trending topic.
Publicado en: Social media