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FLUOR Projects · 11 August 2017 · 11:57 am

Mad Men10 th Anniversary


Advertiser: AMC Networks

Brand: AMC

Campaign: Mad Men10th Anniversary

What did they ask us for?

Mad Men was celebrating turning a decade old and the TV channel AMC wanted to promote
the series among all its fans. To do this, we designed creative pieces for the anniversary and
created a contest running across various social networks where users could vote for their
favourite episodes on a dedicated landing page. The 10 most popular episodes would be
broadcast on the channel during a special marathon, so fans would be able to choose what
episode would be aired through their votes. We also planned and implemented the Paid Social

What were the results?

– More than 800,000 impressions
– 60,714 interactions
– 2165 votes
– 547 participants




Publicado en: FLUOR Projects

Etiquetado: creativity Mad Men10 th Anniversary social media

Tras el éxito de la primera, llega la segunda edición 👇🏿👇🏿👇🏿 #transmedia
RT @BrandedContent_: 📸 ¡Foto fin de curso! Como se quedó gente fuera, la nueva edición es de 25 mayo a 24 junio. Ideal para irse de vacac…
RT @pilihalliwell: Ha sido un placer 💙