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FLUOR Projects · 11 August 2017 · 11:57 am

Mad Men10 th Anniversary

 

Advertiser: AMC Networks

Brand: AMC

Campaign: Mad Men10th Anniversary

What did they ask us for?

Mad Men was celebrating turning a decade old and the TV channel AMC wanted to promote
the series among all its fans. To do this, we designed creative pieces for the anniversary and
created a contest running across various social networks where users could vote for their
favourite episodes on a dedicated landing page. The 10 most popular episodes would be
broadcast on the channel during a special marathon, so fans would be able to choose what
episode would be aired through their votes. We also planned and implemented the Paid Social
Strategy.

What were the results?

– More than 800,000 impressions
– 60,714 interactions
– 2165 votes
– 547 participants

 

5

1

Publicado en: FLUOR Projects

Etiquetado: AMC creativity Mad Men Mad Men10 th Anniversary Paid Social social media

No sabemos quién es ese tal @EduardoPradanos pero formará parte un año más del jurado de la categoría Estrategia de… https://t.co/f5xGha6fC0
Un honor estar un año más apoyando la mejor creatividad @IAB_Spain #inspirational22 https://t.co/9oLwj4rqU2
RT @jlvallejo: Hoy atiendo una llamada telefónica de un número desconocido (no suelo hacerlo). Me dicen que es un director de oficina de em…
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