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Uncategorized · 15 June 2016 · 8:22 am

Immersive storytelling: the future of brand communication

img_bele_santa_eng (1)For any brand, the holy grail is engagement, managing to create an impact with your content, to be followed up with creating an emotion in the audience. We understand engagement as having an audience entirely engrossed in the moment, captivated by the story, completely forgetting the real context, transported to a world different from ours.

 

 

This engagement is something that storytelling provokes, because we are social beings who understand and learn about the world around us through stories and legends. The stories capture our attention, because their characters are complex creations, and the tales are full of nooks and crannies among which we allow ourselves to get lost. We either love or despise them, but we always feel some kind of identification with them that allows us to project ourselves into the story.

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Publicado en: Uncategorized

Etiquetado: transmedia Transmedia Storytelling Virtual reality

New narratives · 23 May 2016 · 1:35 pm

In search of rupture: cubism and digital narrative

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In the summer of 1910, Picasso and Braque finally solve the issue that they had been working on for several years, which would lead to the creation of a new pictorial language: Cubism.

 

As his friend and art dealer at the time, Daniel-Henry Kahnweiler, relates in his book The Road to Cubism El camino hacia el cubismo* (Acantilado, 2013)**, that summer both painters solved the great problem that they had been facing till then, the problem of closed form, that is, the three-dimensional representation of two-dimensional forms on the picture plane. To do this, Picasso and Braque discovered that the way to approach the form to be represented and its situation in space was not as it had been until then, as taught by the heritage of Renaissance painting: start from a supposed foreground and simulate from it, using perspective, an apparent depth. Instead they decided to start with a background and work forward. Construction is thus done as an exercise from inside the picture moving outwards, and where the final destination –unlike in painting as known until then–, it is the viewer who, through the exposed elements, reconstructs the image in his consciousness.

 

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Publicado en: New narratives

Etiquetado: Augmented reality new narratives Virtual reality

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