SINCE 2015


New narratives · 23 May 2016 · 1:35 pm

In search of rupture: cubism and digital narrative


In the summer of 1910, Picasso and Braque finally solve the issue that they had been working on for several years, which would lead to the creation of a new pictorial language: Cubism.


As his friend and art dealer at the time, Daniel-Henry Kahnweiler, relates in his book The Road to Cubism El camino hacia el cubismo* (Acantilado, 2013)**, that summer both painters solved the great problem that they had been facing till then, the problem of closed form, that is, the three-dimensional representation of two-dimensional forms on the picture plane. To do this, Picasso and Braque discovered that the way to approach the form to be represented and its situation in space was not as it had been until then, as taught by the heritage of Renaissance painting: start from a supposed foreground and simulate from it, using perspective, an apparent depth. Instead they decided to start with a background and work forward. Construction is thus done as an exercise from inside the picture moving outwards, and where the final destination –unlike in painting as known until then–, it is the viewer who, through the exposed elements, reconstructs the image in his consciousness.


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Publicado en: New narratives

Etiquetado: Augmented reality new narratives Virtual reality

FLUOR Inspiration · 21 May 2016 · 10:47 am

FLUOR Inspiration 8


We come loaded with Inspiration this week.

Just 8% of brands are ‘very satisfied’ with their agency partners. (marketingweek)

Drone swarms (The verge)

Samsung’s Galaxy Surfboard Helps Make Surfing a ‘Social’ Sport (Creativity online)

Campaign against animal leather. (Universo inteligente)

10 reasons why Dynamic Ads for Travel from Facebook heralds a new era of travel marketing (tnooz)

We hope you like them. Happy week!

Publicado en: FLUOR Inspiration

Etiquetado: FLUOR Inspiration

Future · 16 May 2016 · 3:03 pm

The end of conventional language: welcome, telepathy


I do not think we are aware of what is happening to us yet. We have yet to size up what is going to happen. The other day I came across the interview Gabilondo did with José Luis Cordeiro, a professor at the Singularity University and I had a light bulb moment.


And this, not so much because of the novelty of the ideas introduced by Professor Cordeiro, which ultimately present many of the connections that you end up making yourself once you are familiar with the technologies, but because of the doors he opens in the interview. And from among it all, including our immortality and having to decide (we will see if there is a need to regulate this or not) when to die, what inspires this post is something else: telepathy.


Cordeiro speaks of a third hemisphere in the brain (I think Google is playing with this idea) that would connect the human mind to the cloud via brain waves. Transmission technology via brainwaves is already very advanced, although there is the matter of time needed to refine it. The bandwidth is no longer a negatively influencing factor and the rest is just learning.


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Publicado en: Future

Etiquetado: Fernando Galindo José Luis Cordeiro telepatía

FLUOR Inspiration · 11 May 2016 · 8:00 am

FLUOR Inspiration 7


Let´s see what we got over here this week. Today´s FLUOR Inspiration brings a little bit of everything.

FITC Toronto 2016 Titles (Motiongrapher)

Instagram just paid $10,000 to a hacker that’s not even old enough to sign up (The Next Web)

Google unveils its virtual reality paintbrush (Telegraph)

Nielsen: Total Social TV Measurement Relies On Linear (Adweek)

Eduardo Prádanos Presentation at EuroTransmedia (Brussels)

Have fun!

Publicado en: FLUOR Inspiration

Etiquetado: FLUOR Inspiration

Future · 09 May 2016 · 11:12 am

Consumption decisions, decisions of change


I have always felt fascinated by how communications technology alters massive consumption, the market, the services and, in part, ourselves. Analyzing why pornography cornered the online market years ago (formats, themes, privacy and payment methods), why we began to plan and book trips (offers, plans and destinations), why today’s music discs (physical)  are for collectors and why we listen to more music (our own or music belonging to the custom lists of others, discoveries and new releases) or why for many shopping is already an activity that takes place through our screens … and it is still not clear to me where changing rooms will fit within a few years  time.


Many of us are amazed at how differently we communicate (voiceless and faceless, but with words) with IRC, Messenger, GoogleTalk… and we cannot explain why we stopped doing it. Or can we? I never imagined that my mother was going to say ‘hello son’ through bits, or that I would prefer live texting from the new instant messaging platform than talking over the phone. And even less that the very same day I could be worn out by WhatsApp group discussions.


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Publicado en: Future

Etiquetado: Alberto Ramos change consumption

Social media · 03 May 2016 · 3:05 pm

The challenge for relevant content in an algorythmical universe


A few weeks ago Instagram said goodbye to its chronological feed, which, up to then, had displayed user updates in order of publication. The new model, which is being implemented progressively, employs an algorithmic selection criterion. In practice this means that we will first see the content that the network considers most interesting to us, that is, posts will be chosen based on filters that take into consideration the people that you follow, the nature of the content with which you have the most interaction or the context of the publication.


And Instagram has not been the only one. Shortly before, Twitter, the par excellence real-time network, had decided to sophisticate its “While You Were Away”; feature and launched an algorithmic timeline, which, although activation was voluntary, unleashed a rage in users. #RIPTwitter became a trending topic.

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Publicado en: Social media

Etiquetado: Elena Neira reach relevance social media