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FLUOR Projects · 07 February 2019 · 2:55 pm

Premiere of the ‘Midnight, Texas’ 2th Season (SYFY)

This project was awarded a Silver Medal for Best Branded Content at the Never Zapping Festival, the only festival whose votes are entirely cast by a popular jury.

 

Advertiser: NBC Universal

Brand: SYFY

Campaign: Second season premiere ‘Midnight, Texas’

 

What did they ask us for?

The science fiction channel, SYFY, premiered the second season of ‘Midnight, Texas’ and asked us to carry out an activity that that bring the series’ universe to life and generate buzz on social networks.

In addition, we wanted to amplify the premiere with an outdoor campaign that could take advantage of Halloween.

 

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