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FLUOR Projects · 07 June 2018 · 9:46 am

Premiere of the first season of Wentworth on Calle 13

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Advertiser: NBC Universal

Brand: Calle 13

Campaign: Premiere Wentworth in Spain

 

What did they ask for?

The TV channel Calle 13 premiered the Australian series Wentworth for the first time in Spain. A drama that focuses on the reality of women in prison through each of their characters’ experiences. It is worth noting that this is the series that inspired the well-known series Orange Is The New Black.

For the promotion of the series, they asked us to come up with a new activity, one that would have repercussions in the media and would be accompanied by an event. A complicated challenge, since we had to be careful about the message being transmitted. Therefore, we immersed ourselves in the reality of women’s prisons in Spain through various associations, which offered us the information and the expertise we needed.

 

What did we do?

  • We placed two influencers (Gominuke and Xuri Fentón) in isolation for 48 hours in a space set in Wentworth Prison. They were both controlled by surveillance personnel and did not have any connection to the outside world – their only access was to a camera with which to record their experiences and be able to convey the harsh reality of freedom deprivation.
  • We created a themed event which recreated Wentworth Prison, from the security control to the courtyards and cells. The guests were immersed in the series by being taken into the prison. In addition, to make the event more dynamic, there was a mini improvisation theatrical event in which several actresses played the role of prisoners and mingled with crowd, surprising the guests.
  • We approach the situation of women in prison through a colloquium in which the Arco Iris association contributed its vision and experience.

 

What were the results?

  • More than 460,000 views on YouTube, giving great visibility to the activities across its target audience
  • The video on the isolation experience became the third most watched video on the Gominuke channel with almost 350K visits
  • Almost 600,000 people reached across the different social networks of the influencers
  • On Instagram Stories, more than 40,000 people with links to Wentworth Prison were reached
  • The event both surprised and entertained the guests while approaching the harsh reality of women in prison
  • The action generated very positive comments across the media and with the followers of the influencers

 

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Publicado en: FLUOR Projects

Etiquetado: Calle 13 creativity Design Event innovation Wentworth

FLUOR Inspiration · 20 April 2018 · 7:00 am

FLUOR Inspiration 66

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Let go of the reins and fly. Oscar Wilde said, “To define is to limit”.

 

Star Wars holochess comes to the iPhone with ARKit (Slash Gear)

 

Studio Nine presents LEGO-compatible furniture (Urdesign)

 

‘Braille Neue’ Typeface Combines Touchable Braille With Visible Letters (Everys)

 

Play-Doh launches the ‘Gallery of Emerging Species’ (The Drum)

 

Google Researchers Have Developed an Augmented Reality for Detecting Cancer (Next Reality)

 

Today we thank you because you are part of our inspiration. Enjoy your week.

Publicado en: FLUOR Inspiration

Etiquetado: creativity FLUOR Inspiration

FLUOR Inspiration · 13 April 2018 · 7:00 am

FLUOR Inspiration 65

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We are now back with the FLUOR Inspiration for this week. Ready?

 

Zipline, the drone that saves lives (BBC News)

 

SpaceX will be ready to fly its Mars rocket in 2019 (CNN Tech )

 

Uber, from renting a car to buying a metro ticket (Select All)

 

The Fall of Gondolin, ‘new’ JRR Tolkien book, to be published in 2018 (The Guardian)

 

The new Spotify + Hulu bundle could save you some green (Digital Trends)

 

 

Have a happy week and see you soon

Publicado en: FLUOR Inspiration

Etiquetado: creativity FLUOR Inspiration

FLUOR Inspiration · 06 April 2018 · 7:00 am

FLUOR Inspiration 64

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In case you feel uninspired these days, we have collected a few cases to give you a hand.

 

Triggers, a powerful brainstormings tool for creatives (Trytriggers)

 

 

Google’s latest undersea cable project will connect Japan to Australia (The crunch)

 

Eyesynth: Glasses for the blind that transform your surroundings into sound (Optocrypto)

 

 

Amazon Would Like to Clean Your House With Amazon Home Assistants  (Review Geek)

 

Alphabet X is exploring new ways to use AI in food production (MIT technology reviews)

 

 

See you soon and I hope you liked them!

Publicado en: FLUOR Inspiration

Etiquetado: creativity FLUOR Inspiration

FLUOR Inspiration · 09 March 2018 · 7:00 am

FLUOR Inspiration 63

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We are now back with the FLUOR Inspiration for this week. Ready?

 

Audi work on a passenger drone/electric car hybrid (Electrek)

 

New Barbie dolls pay tribute to inspiring women (DW)

 

Coca-Cola to launch its first alcoholic drink (The guardian)

 

‘F— Your Period’ porn campaign wants women on their periods to orgasm (Toronto Sun)

 

McDonald’s logo joins the fight for equality (USA Today)

 
See you soon and I hope you liked them!

Publicado en: FLUOR Inspiration

Etiquetado: creativity FLUOR Inspiration

FLUOR Inspiration · 02 March 2018 · 11:00 am

FLUOR Inspiration 62

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This week, we would love to share with you what we have discovered on the Internet. I hope you like it.

 
Spotify Is Going Public (Gizmondo)

 

Lacoste replaces its crocodile with endangered species (Creativity Online)

 

Google Clips: A smart camera that makes Dad proud (Zdnet)

 

Tinder Started a Petition to Add Emoji of Interracial Couples (Adweek)

 

 

Bragi wants to sell AI more than headphones (The Verge)

 

Today we thank you because you are part of our inspiration. Enjoy your week.

 

Publicado en: FLUOR Inspiration

Etiquetado: creativity FLUOR Inspiration

FLUOR Inspiration · 23 February 2018 · 7:00 am

FLUOR Inspiration 61

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Do not set limits to yourself, they didn’t. What do you think about what we found this week?

 

A device to feel things without touching them (Zerolight)

 

China completes world’s longest sea bridge (Vanguard)

 

10 breakthrough technologies (Mit Technology Review)

 

Pepsi’s viral ‘Uncle Drew’ character goes Hollywood with feature film (Marketing Dive)

 

NTForest creates sensors that can track forest fires in real time (Black capital)

 

That’s all folks! At least for this week, the next one will be even bigger and better 😉

 

Publicado en: FLUOR Inspiration

Etiquetado: creativity FLUOR Inspiration

FLUOR Inspiration · 16 February 2018 · 7:00 am

FLUOR Inspiration 60

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We are now back with the FLUOR Inspiration for this week. Ready?

 

 

A phone that says “no” to little kid fingers (Mit Technology Review)

 

The Overwatch League signs its first female player (The Verge)

 

New DNA nanorobots successfully target and kill off cancerous tumors (The Crunch)

 

Video games can improve mobility in stroke patients (Business Standard)

 

Diesel opens fake pop-up for New York Fashion Week (Campaign Live)

 

 

See you soon and I hope you liked them!

Publicado en: FLUOR Inspiration

Etiquetado: creativity FLUOR Inspiration

FLUOR Inspiration · 09 February 2018 · 7:00 am

FLUOR Inspiration 59

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This week we want to inspire you by sharing this content.

 

Google may be reattempting to enter the console market with a streaming service (Digital Trends)

 

Elon Musk sends Tesla car to Mars on SpaceX rocket (The Telegraph)

 

Mutant, all-female crayfish spreading rapidly through Europe can clone itself (The Guardian)

 

Naked Absolut employees celebrate brand transparency ( Creativity online)

 

Ex-Googlers create a self-driving car to deliver your groceries (CNN Tech)

 

We said goodbye to an intense and productive week. We hope the next one is the same or even bigger!

 

Publicado en: FLUOR Inspiration

Etiquetado: creativity FLUOR Inspiration

FLUOR Inspiration · 02 February 2018 · 7:00 am

FLUOR Inspiration 58

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After a week of surfing for the best of the Internet we have found these five links for you to enjoy them as much as we have.

 

Modelling agency challenges standards (Metro) 

 

“Arya Stark” Is Launching a Talent Discovery App (Highsnobiety)

 

Spotify is testing a new playlist-based music app (TechCrunch)

 

Amazon just revealed its new Spheres building (Business Insider)

 

‘Smart’ Japanese hotel opens offering intelligent furniture (Independent)

 

That’s all for this week (and it’s not a little), see you next week!

Publicado en: FLUOR Inspiration

Etiquetado: creativity FLUOR Inspiration

RT @InnovacionAv: Red Dead Online: Cómo irritar a tu público https://t.co/mzJYlO2I7W https://t.co/0FytvVj4Gz
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