SINCE 2015
CONNECT + DEVELOP + INNOVATE
Advertiser: NBC Universal
Brand: Calle 13
Campaign: Premiere Wentworth in Spain
What did they ask for?
The TV channel Calle 13 premiered the Australian series Wentworth for the first time in Spain. A drama that focuses on the reality of women in prison through each of their characters’ experiences. It is worth noting that this is the series that inspired the well-known series Orange Is The New Black.
For the promotion of the series, they asked us to come up with a new activity, one that would have repercussions in the media and would be accompanied by an event. A complicated challenge, since we had to be careful about the message being transmitted. Therefore, we immersed ourselves in the reality of women’s prisons in Spain through various associations, which offered us the information and the expertise we needed.
What did we do?
What were the results?
Publicado en: FLUOR Projects
Etiquetado: Calle 13 creativity Design Event innovation Wentworth
Let go of the reins and fly. Oscar Wilde said, “To define is to limit”.
Star Wars holochess comes to the iPhone with ARKit (Slash Gear)
Studio Nine presents LEGO-compatible furniture (Urdesign)
‘Braille Neue’ Typeface Combines Touchable Braille With Visible Letters (Everys)
Play-Doh launches the ‘Gallery of Emerging Species’ (The Drum)
Google Researchers Have Developed an Augmented Reality for Detecting Cancer (Next Reality)
Today we thank you because you are part of our inspiration. Enjoy your week.
Publicado en: FLUOR Inspiration
Etiquetado: creativity FLUOR Inspiration
We are now back with the FLUOR Inspiration for this week. Ready?
Zipline, the drone that saves lives (BBC News)
SpaceX will be ready to fly its Mars rocket in 2019 (CNN Tech )
Uber, from renting a car to buying a metro ticket (Select All)
The Fall of Gondolin, ‘new’ JRR Tolkien book, to be published in 2018 (The Guardian)
The new Spotify + Hulu bundle could save you some green (Digital Trends)
Have a happy week and see you soon
Publicado en: FLUOR Inspiration
Etiquetado: creativity FLUOR Inspiration
In case you feel uninspired these days, we have collected a few cases to give you a hand.
Triggers, a powerful brainstormings tool for creatives (Trytriggers)
Google’s latest undersea cable project will connect Japan to Australia (The crunch)
Eyesynth: Glasses for the blind that transform your surroundings into sound (Optocrypto)
Amazon Would Like to Clean Your House With Amazon Home Assistants (Review Geek)
Alphabet X is exploring new ways to use AI in food production (MIT technology reviews)
See you soon and I hope you liked them!
Publicado en: FLUOR Inspiration
Etiquetado: creativity FLUOR Inspiration
We are now back with the FLUOR Inspiration for this week. Ready?
Audi work on a passenger drone/electric car hybrid (Electrek)
New Barbie dolls pay tribute to inspiring women (DW)
Coca-Cola to launch its first alcoholic drink (The guardian)
‘F— Your Period’ porn campaign wants women on their periods to orgasm (Toronto Sun)
McDonald’s logo joins the fight for equality (USA Today)
See you soon and I hope you liked them!
Publicado en: FLUOR Inspiration
Etiquetado: creativity FLUOR Inspiration
This week, we would love to share with you what we have discovered on the Internet. I hope you like it.
Spotify Is Going Public (Gizmondo)
Lacoste replaces its crocodile with endangered species (Creativity Online)
Google Clips: A smart camera that makes Dad proud (Zdnet)
Tinder Started a Petition to Add Emoji of Interracial Couples (Adweek)
Bragi wants to sell AI more than headphones (The Verge)
Today we thank you because you are part of our inspiration. Enjoy your week.
Publicado en: FLUOR Inspiration
Etiquetado: creativity FLUOR Inspiration
Do not set limits to yourself, they didn’t. What do you think about what we found this week?
A device to feel things without touching them (Zerolight)
China completes world’s longest sea bridge (Vanguard)
10 breakthrough technologies (Mit Technology Review)
Pepsi’s viral ‘Uncle Drew’ character goes Hollywood with feature film (Marketing Dive)
NTForest creates sensors that can track forest fires in real time (Black capital)
That’s all folks! At least for this week, the next one will be even bigger and better 😉
Publicado en: FLUOR Inspiration
Etiquetado: creativity FLUOR Inspiration
We are now back with the FLUOR Inspiration for this week. Ready?
A phone that says “no” to little kid fingers (Mit Technology Review)
The Overwatch League signs its first female player (The Verge)
New DNA nanorobots successfully target and kill off cancerous tumors (The Crunch)
Video games can improve mobility in stroke patients (Business Standard)
Diesel opens fake pop-up for New York Fashion Week (Campaign Live)
See you soon and I hope you liked them!
Publicado en: FLUOR Inspiration
Etiquetado: creativity FLUOR Inspiration
This week we want to inspire you by sharing this content.
Google may be reattempting to enter the console market with a streaming service (Digital Trends)
Elon Musk sends Tesla car to Mars on SpaceX rocket (The Telegraph)
Mutant, all-female crayfish spreading rapidly through Europe can clone itself (The Guardian)
Naked Absolut employees celebrate brand transparency ( Creativity online)
Ex-Googlers create a self-driving car to deliver your groceries (CNN Tech)
We said goodbye to an intense and productive week. We hope the next one is the same or even bigger!
Publicado en: FLUOR Inspiration
Etiquetado: creativity FLUOR Inspiration
After a week of surfing for the best of the Internet we have found these five links for you to enjoy them as much as we have.
Modelling agency challenges standards (Metro)
“Arya Stark” Is Launching a Talent Discovery App (Highsnobiety)
Spotify is testing a new playlist-based music app (TechCrunch)
Amazon just revealed its new Spheres building (Business Insider)
‘Smart’ Japanese hotel opens offering intelligent furniture (Independent)
That’s all for this week (and it’s not a little), see you next week!
Publicado en: FLUOR Inspiration
Etiquetado: creativity FLUOR Inspiration