Month: December 2017

Get back to feeling like a child and make your ideas play with this new FLUOR inspiration.

Magic leap finally shows his mixed reality glasses (Engadget)

“The greatest showman” surprises everyone with his live promotion (Adweek)

It is already possible to sell cars in a vending machine (Retail Detail)

Amazon’s Sumerian allows us to create applications in VR (Graphic Speak)

Spotify pays homage to hip hop with these sculptures (Variety)

May the best gift this Christmas be your inspiration. We wish you Happy Holidays and a Happy New Year.

Advertiser: AMC Networks

Brand: AMC, Sundance TV and Dark

Campaign: Paid Social

What did they ask us for?

To undertake the management and execution of their Paid Media campaigns on Social Networks in a flexible and effective way, maximizing their budget to hit their targets.

What did we do?

We designed the digital strategies required to cover the needs of each channel, adapting to the various targets and content over time. We optimized the campaigns on a daily basis, with optimal segmentations for each content.

What were the obtained results?

– The campaign for the launch of the third season of Fear The Walking Dead, where the goal was to maximize reach, we managed to reach more than 7 million people and more than 11 million impressions with a CPM (Cost per thousand impressions) of €0.90.

– Nearly 2 million reproductions with a CPV (Cost Per View) of € 0.001.

– More than 25,000 visits to their website with a CPC (Cost Per Click) of €0.01.

– More than 3600 followers and almost a million impressions on their Twitter community with a cost of €0.55 per fan and a CPM on Twitter of €2.

Advertiser: X-Presion

Brand: X-Presion

Campaign: Show Positivo 7th Edition

What did they ask us for?

Jorge, Marco and José make-up the collective X-Presion, a team dedicated to R&D+i in hairdressing, that continues to revolutionise traditional systems through innovation and disruption. Every year they organise Show Positivo, an innovative and unique meeting across the sector that brings together several of the world’s top hairdressing firms and faces at Salón Look.

For the sixth edition of the event we were asked to create the creative concept, design the event’s graphic pieces, a social media campaign that would provide exposure to Show Positivo and boost ticket sales, the sending of a Press Kit, event coverage and a call for general and specialised press and influencers.

What did we do?

• We created the concept ‘Headhackers, update your mind’ that was the umbrella for the campaign, especially given X-Pressure transcends hair innovation and hacks the minds of attendees, ensuring they experience something new in the hairdressing industry.
• We developed a specific strategy to communicate Show Positivo on Instagram, Facebook and Twitter.
• We designed the creative pieces that enhanced the brand’s value using original, disruptive and innovative formats that position Show Positivo as a benchmark across the sector.
• We created a Paid Media Strategy to promote ticket sales for Show Positivo.
• We created illustrations portraying these three influencers 🙂
• We undertook the call out for general and specialized press and influencers.

What were the obtained results?

• For ticket sale campaigns, we achieved an ROI of 332.6%.
• The campaign has generated greater exposure for Show Positivo, achieving more than 700,000 organic impressions on the Facebook and Instagram platforms.
• The designs made for social platforms followed the disruptive line taken by X-Presion and managed to position the brand as a benchmark of innovation across the sector.
• Sold out event with a total of 920 tickets sold.
• Major media players reported on the event, such as Notimerica, La Vanguardia, Europa Press, Beauty Market, Planet Look, Globe Life, Tupelu, Coiffure Magazine and Estética Magazine.

In case you still don’t know what to ask Santa, here we present a new FLUOR Inspiration.

35 young people with more potential in the field of technology (MIT technology review)

AT & T works on a new ultra-fast internet (ATT) 

Google launches its curious review of 2017 (For The Win) 

Twitter uses humor in its new ads (Adweek)

A mysterious wine packaging for lovers of the dark (The Dieline ) 

Good weekend. May the inspiration be with you.

Full of  Christmas spirit, the new FLUOR inspiration has arrived

We explain Fluor in this interview  (Paperkup)

We got 3 Agripina awards in its seventh edition.  (Instagram)

The Simpsons are celebrating with their new Christmas opening.  (Likecool)

Boutique presents us: Angry AIDS, a funny way to make AIDS visible (Redcross)

Ikea and Sonos come together to improve the music in your home.  (Techcrunch)

Good weekend and that inspiration comes to you when your creativity needs it most.

This project won three Gold Awards at the Smile Festival 2018: “Best Branded Content Campaign”, “Best Innovation in Social Media Campaign” and “Best Content Strategy”.

This project is nominated for Best Branded Content Campaign of the Year (Anuncios). Failure of the jury pending to occur.

Advertiser: ING

Brand: Twyp

Campaign: TwypTubers

What did they ask us for?

ING wanted to position its shared payment for friends App in one key place: music festivals. The intention was to connect with young people and present them content that was not only relevant but that would also encourage them to download and use the Application. Would four YouTubers be able to survive a festival using only Twyp and not a single euro in cash?

What did we do?

We are faced with a complex question: how do we reach young people if they are watching less and less television every day and are hyper-saturated with advertising? Our answer to this was to head to YouTube – the reference platform for audiovisual entertainment among the target audience we aimed to reach. So, we set out to see whether it was possible to survive an entire festival without using a single euro in cash; and of course, without leaving with a single debt.

To do just that, we challenged four YouTubers the opportunity to participate. Would they be capable? This is how ‘TwypTubers’ was born, set within an innovative Branded Content format that sent these YouTubers to music festivals with nothing in their pockets but with Twyp downloaded to their mobile phones.

Read more

For the sake of your ideas here is a new FLUOR inspiration

Apple launches its own YouTube channel to teach how to use its devices. (Evening standard)

Snapchat changes its image to compete against Instagram. . .   (Lovin)

. . . Instagram adds new features to its social network (Engadget)

Jim Beam launches an intelligent bourbon decanter  (Creativity online)

This artificial intelligence could oust the work of journalists  (NiemanLab)

Good weekend and warm you down temperatures