CONNECT + DEVELOP + INNOVATE
Advertiser: AMC Networks
Brand: AMC, Sundance TV and Dark
Campaign: Paid Social
What did they ask us for?
To undertake the management and execution of their Paid Media campaigns on Social Networks in a flexible and effective way, maximizing their budget to hit their targets.
What did we do?
We designed the digital strategies required to cover the needs of each channel, adapting to the various targets and content over time. We optimized the campaigns on a daily basis, with optimal segmentations for each content.
What were the obtained results?
– The campaign for the launch of the third season of Fear The Walking Dead, where the goal was to maximize reach, we managed to reach more than 7 million people and more than 11 million impressions with a CPM (Cost per thousand impressions) of €0.90.
– Nearly 2 million reproductions with a CPV (Cost Per View) of € 0.001.
– More than 25,000 visits to their website with a CPC (Cost Per Click) of €0.01.
– More than 3600 followers and almost a million impressions on their Twitter community with a cost of €0.55 per fan and a CPM on Twitter of €2.
Published in : FLUOR Projects