CONNECT + DEVELOP + INNOVATE
In case you still don’t know what to ask Santa, here we present a new FLUOR Inspiration.
35 young people with more potential in the field of technology (MIT technology review)
Google launches its curious review of 2017 (For The Win)
Twitter uses humor in its new ads (Adweek)
A mysterious wine packaging for lovers of the dark (The Dieline )
Good weekend. May the inspiration be with you.
Even if Black Friday arrives we don’t make sales in our FLUOR inspiration!
Apple presents its Christmas spot (Mirror)
The first official LEGO store has arrived in Madrid! (Brick Fanatics)
Burger King buries the ax for a good cause. (Creativity online)
May creativity overflow you and inspiration motivate you.
Inspiration comes when you least expect it. What do you think about what we found this week?
In a creative rut? Try MIT’s mad libs for designers (Co. Design)
And up to here this week’s FLUOR Inspiration. The next one will be even better;)
For any brand, the holy grail is engagement, managing to create an impact with your content, to be followed up with creating an emotion in the audience. We understand engagement as having an audience entirely engrossed in the moment, captivated by the story, completely forgetting the real context, transported to a world different from ours.
This engagement is something that storytelling provokes, because we are social beings who understand and learn about the world around us through stories and legends. The stories capture our attention, because their characters are complex creations, and the tales are full of nooks and crannies among which we allow ourselves to get lost. We either love or despise them, but we always feel some kind of identification with them that allows us to project ourselves into the story.
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