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Uncategorized · 03 April 2019 · 1:21 pm

SundanceTV Shorts 2018

 

Advertiser: AMC Networks

Brand: SundanceTV

Campaign: Clausura SundanceTV Shorts 2018 and PR

 

What did they ask us for?

SundanceTV, the independent channel specialized in film and short series, organized the annual closing of the SundanceTV Shorts, the festival that rewards the brightest short films and web series internationally. At their last edition, they wanted to make noise on social networks and generate a lot of buzz to fill the Movistar Flagship, with a capacity of 90 people working within the industry.

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FLUOR Inspiration Uncategorized · 15 December 2017 · 7:00 am

FLUOR Inspiration 53

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In case you still don’t know what to ask Santa, here we present a new FLUOR Inspiration.

 

35 young people with more potential in the field of technology (MIT technology review)

 

AT & T works on a new ultra-fast internet (ATT) 

 

Google launches its curious review of 2017 (For The Win) 

 

Twitter uses humor in its new ads (Adweek)

 

A mysterious wine packaging for lovers of the dark (The Dieline ) 

 

Good weekend. May the inspiration be with you.

 

Publicado en: FLUOR Inspiration Uncategorized

Etiquetado: creativity

FLUOR Inspiration Uncategorized · 24 November 2017 · 7:00 am

FLUOR Inspiration 50

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Even if Black Friday arrives we don’t make sales in our FLUOR inspiration!

 

BMW and Snapchat join to create an ad in augmented reality (The drum)

 

Apple presents its Christmas spot (Mirror)

 

With this toilet paper you can go to the bathroom with class. (Bandt)

 

The first official LEGO store has arrived in Madrid!  (Brick Fanatics)

 

Burger King buries the ax for a good cause.  (Creativity online) 

 

May creativity overflow you and inspiration motivate you.

Good weekend.

 

Publicado en: FLUOR Inspiration Uncategorized

Etiquetado: creativity

FLUOR Inspiration Uncategorized · 22 September 2017 · 8:30 am

FLUOR Inspiration 44

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Inspiration comes when you least expect it. What do you think about what we found this week?

 

London’s famed Piccadilly Lights to reilluminate in October with Bernardo’s charity drive (The Drum)

 

John Lewis Launches In-Store Sleepovers to Test the Beds (Gizmodo)

 

Lastminute.com group launches market research arm Travel Insights (Campaign)

 

Netflix Sent the Best Cease-and-Desist Letter to This Unauthorized Stranger Things Bar (AdWeek)

 

In a creative rut? Try MIT’s mad libs for designers (Co. Design)

 

And up to here this week’s FLUOR Inspiration. The next one will be even better;)

Publicado en: FLUOR Inspiration Uncategorized

Etiquetado: creativity

Uncategorized · 15 June 2016 · 8:22 am

Immersive storytelling: the future of brand communication

img_bele_santa_eng (1)For any brand, the holy grail is engagement, managing to create an impact with your content, to be followed up with creating an emotion in the audience. We understand engagement as having an audience entirely engrossed in the moment, captivated by the story, completely forgetting the real context, transported to a world different from ours.

 

 

This engagement is something that storytelling provokes, because we are social beings who understand and learn about the world around us through stories and legends. The stories capture our attention, because their characters are complex creations, and the tales are full of nooks and crannies among which we allow ourselves to get lost. We either love or despise them, but we always feel some kind of identification with them that allows us to project ourselves into the story.

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Etiquetado: transmedia Virtual reality

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