Advertiser: AMC Networks

Brand: SundanceTV

Campaign: Clausura SundanceTV Shorts 2018 and PR

What did they ask us for?

SundanceTV, the independent channel specialized in film and short series, organized the annual closing of the SundanceTV Shorts, the festival that rewards the brightest short films and web series internationally. At their last edition, they wanted to make noise on social networks and generate a lot of buzz to fill the Movistar Flagship, with a capacity of 90 people working within the industry.

What did we do?

• We created a call for specialized press and professionals in the sector
• We launched an online competition aimed at drawing entries from a likeminded public where the most original responses won a double pass to the award’s closing event
• We organized the creation of customized assets and management of the event’s catering 
• We led the live coverage on the channel’s social networks 

What results were obtained?

• We managed to fill the event with more than 100 attendees, many of them referents in the sector
• Social media campaigns obtained more than 170,000 impressions and more than 18,000 interactions