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Technology · 29 June 2016 · 9:59 pm

Now, better than later

img_art_jorge_guillen_eng (1)

 

On May 4, Mark Zuckerberg and his wife Priscilla, held a live streaming  to discuss the launch of their new initiative, the Chan Zuckerberg Education Initiative. What surprised me the most about this event, which I was able to witness first-hand, was its reach. In only five minutes of live broadcast, vertically and 4/3, no less than 73,679 viewers were connected, all of whom were identified as individual users. And the figure kept rising, not to mention the number of comments that were generated.

 

Leaving aside the 62 million fans that follow the couple, we can make an example of someone a bit closer to home, El Periscope de Pique, with 13 million followers, receiving 35,000 unique viewers following a broadcast from the Barcelona F.C, when returning from a game. Data that could compete with some audiences of the new TDT Channels without any problems. Read more

Publicado en: Technology

Etiquetado: FOMO live streaming

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