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Advertiser: AMC Networks
Brand: AMC
Campaign: Mad Men10th Anniversary
What did they ask us for?
Mad Men was celebrating turning a decade old and the TV channel AMC wanted to promote
the series among all its fans. To do this, we designed creative pieces for the anniversary and
created a contest running across various social networks where users could vote for their
favourite episodes on a dedicated landing page. The 10 most popular episodes would be
broadcast on the channel during a special marathon, so fans would be able to choose what
episode would be aired through their votes. We also planned and implemented the Paid Social
Strategy.
What were the results?
– More than 800,000 impressions
– 60,714 interactions
– 2165 votes
– 547 participants
Publicado en: FLUOR Projects
Etiquetado: AMC creativity Mad Men Mad Men10 th Anniversary Paid Social social media
Heat is less heat if the inspiration squires you. And this one makes already our forty FLUOR Inspiration!
Facebook Watch Tab (The Verge)
Latest Adidas “My Way” Ad by Johannes Leonardo (Creativity Online)
Disney is dumping Netflix (Fast Company)
Pixelated sculptures (Bored Panda)
Apple’s Official Instagram Account (TechCrunch)
Keep enjoying the beach and the mojitos with Peace, Love and Rock’n’Roll.
Publicado en: FLUOR Inspiration
Etiquetado: creativity FLUOR Inspiration
We’re back with fluorized Inspiration so that you enjoy even more on vacations 😉
Hyperloop One’s full-scale pod reaches 192 mph (Tech Insider)
Behind Instagram Stories first anniversary (AdWeek)
Watch a Boeing 787 Dreamliner draw a massive plane above the United States (TechCrunch)
Restoring buildings with Lego (DispatchWork)
The 10 next hot jobs in Digital Marketing (AdWeek)
One more week that falls due to the summer heat, take care with Peace, Love & Rock’n’Roll.
Publicado en: FLUOR Inspiration
Etiquetado: creativity FLUOR Inspiration