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FLUOR Projects · 25 October 2017 · 8:57 am

Premiere of 1st Season ‘Midnight, Texas’ (Syfy)

Advertiser: NBC Universal

Brand: Syfy

Campaign: ‘Inside Midnight, Texas’

 

What did they ask us for?

The science fiction channel Syfy was set to premiere the first season of its series ‘Midnight, Texas’: a supernatural drama from the author of ‘True Blood’. The goal was quite clear – the launch of the series needed to be a success.

To reinforce the launch strategy we needed to create a campaign that had great impact in the media and on social networks, as well as to convey the essence of the series.

 

What did we do?

Three actions:

The first action, aimed at the general public, consisted of developing an interactive mupi at a shopping centre in Madrid, with 3D animations of characters from the series, enabling the audience to interact with them physically. Some of the reactions were caught on camera and shared in a video on social networks, recorded using four hidden cameras and that captured the surprise and fear felt by those in the audience at the shopping centre.

The second action, designed to give visibility to the season premiere, was a travel guide that delved into the ‘Midnight, Texas’ universe from a different perspective before the series launch. It showed various elements that identifies the series: where the mysterious town is, places to visit, historical characters and even the area’s typical gastronomy. Through this mysterious offering we secured the involvement of the media and caught the attention of several blogs in the sector, encouraging participation before the launch of the series.

And the a third action, we organized a private event for specialised media, which included the screening of the series’ first episode, where attendees could enjoy ad hoc sessions involving a psychic medium, an interactive photo call where participants would become protagonists of the series, and a personalized menu.

 

What results were obtained?

– The media and television blogs covered the series launch

– The main media, bloggers and journalists of the sector got to know the ‘Midnight, Texas’ universe and were able to fully immerse themselves in it

– Thousands of impressions on social networks

– The guide is among the finalists, for its category, for the Advertisement of the Year award run by Anuncios.com

– Outstanding presence in advertising media (for examples, click here or see here)

Guía Midnight

Guía Midnight 2

Publicado en: FLUOR Projects

Etiquetado: 3D design creativity Direct Marketing Events interactive mupi Midnight Texas Midnight Texas premiere Syfy tecnocreativity

FLUOR Inspiration · 20 October 2017 · 6:00 am

FLUOR Inspiration 48

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Not much inspiration this week? We found all this for you

 

LeasePlan and Richard Hammond launch Global ‘What’s next’ campaign to deliver ‘Any car, anytime, anywhere’ (PR Newswire)

 

Artists are turning neglected basketball courts into giant works of art (Artsy)

 

Quirky work of New Yorker & New York Times illustrator Christoph Niemann to be exhibited (Creative Boom)

 

This dog treat packaging is absolutely adorable (The Dieline)

 

This crazy ad replaced every black dot in an entire magazine with a colored dot (AdWeek)

 

We hope you enjoy the weekend with the best ideas :)

Publicado en: FLUOR Inspiration

Etiquetado: creativity FLUOR Inspiration

FLUOR Inspiration · 13 October 2017 · 6:00 am

FLUOR Inspiration 47

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Inspiration doesn’t rest even in vacation day, and what better to be inspired than this week’s FLUOR Inspiration?

 

Burger King uses ‘IT’ movie to troll McDonald’s in the best way possible (Mashable)

 

There’s an official Stranger Things video game and it looks retro cool (Eurogamer)

 

Delicious Ice Cream Ads by Gelmi Art Studio (The Inspiration Grid)

 

Experimental Balloon Project aims to give cell reception to Puerto Rico (Huffington Post)

 

IKEA just launched a pet furniture collection, and animal lovers want it all (Boredpanda)

 

Enjoy the weekend… and the inspiration!

Publicado en: FLUOR Inspiration

Etiquetado: creativity FLUOR Inspiration

FLUOR Inspiration · 06 October 2017 · 6:00 am

FLUOR Inspiration 46

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Even in the busiest weeks inspiration doesn’t leave us, that’s why this week we want to show you all this…

 

Street art goes home: museum graffiti opens in Berlin (The Guardian)

 

Someone optimized famous logos to use less ink and be more environmentally friendly (Boredpanda)

 

‘Star Wars: from a certain Point of view’ offers new perspectives (NY Daily News)

 

WhatsApp new emoji set looks very familiar (Engadget)

 

Dropbox’s rebrand is designed to ‘inspire creative energy’ (AdAge)

 

Let the weekend inspire us!

Publicado en: FLUOR Inspiration

Etiquetado: creativity FLUOR Inspiration

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