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FLUOR Projects · 18 July 2018 · 9:08 am

Strategy of digital content and management of Paid Media at Lío Ibiza (Grupo Pacha)

 

Advertiser: Grupo Pacha

Brand: Lío Ibiza

Campaign: Strategy of digital content and management of Paid Media campaigns

 

What did they ask us for?

Lío Ibiza is the leading cabaret club restaurant in Ibiza. It combines a show, haute cuisine, personalities, quality and music. A mix of elements that make up a great experience, all in an unbeatable environment and at a key location.

Lío Ibiza asked us to develop a digital campaign, the creation of a content plan that reflected its essence and the experiences lived there. Additionally, we were asked to look at the management and development of different Paid Media campaigns.

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Publicado en: FLUOR Projects

Etiquetado: Content Content Strategy Ibiza Lío Ibiza motion graphics Paid Media style manual vídeo

FLUOR Projects · 18 July 2018 · 7:18 am

Digital content strategy and management of Paid Media in Destino Ibiza (Grupo Pacha)

 

Advertiser: Grupo Pacha

Brand: Destino Pacha Resort

Campaign: Digital content strategy and Paid Media campaign management

 

What did they ask us for?

The Destino Pacha Resort is one of the day clubs of reference on the island. It is a space that combines the best attributes to enjoy a day in Ibiza: relaxation, entertainment and gastronomy.

Destino needed a digital campaign to continue to be positioned as a resort of reference in Ibiza. In addition, the resort was also looking to reflect the Ibiza lifestyle and highlight their differences and potential, attracting new customers, publicise its restaurant changes and strengthen knowledge of its Day Club. They were also looking for the management and execution of the various Paid Media campaigns created around brand content.

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Publicado en: FLUOR Projects

Etiquetado: campaign Content Strategy Destino Ibiza Pacha Paid Media style manual

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