Strategy of digital content and management of Paid Media at Lío Ibiza (Grupo Pacha)
Advertiser: Grupo Pacha
Brand: Lío Ibiza
Campaign: Strategy of digital content and management of Paid Media campaigns
What did they ask us for?
Lío Ibiza is the leading cabaret club restaurant in Ibiza. It combines a show, haute cuisine, personalities, quality and music. A mix of elements that make up a great experience, all in an unbeatable environment and at a key location.
Lío Ibiza asked us to develop a digital campaign, the creation of a content plan that reflected its essence and the experiences lived there. Additionally, we were asked to look at the management and development of different Paid Media campaigns.
What are we doing?
To achieve these objectives, we created the positioning and creative concept ‘Live Lío’, based on the idea that the club combines several attributes: it is not just haute cuisine, not just a club, not just music – it is an experience that cannot be explained, Lío must be lived
We designed content to help position Lío as one of the places in Ibiza that you must experience. The key was to be different across various social media platforms
We created a style manual and editorial plan for the brand, in order to unify the image, tone and style of Lío Ibiza.
We developed actions related to their image and positioning, and adapted these across different social networks. Content revolves around the restaurant and the shows that take place there regularly
Creation and daily monitoring of the Paid Media campaigns in order to optimize the segmentation and budget to achieve the objectives set.