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FLUOR Projects · 06 November 2018 · 9:29 am

The origins of ‘100 crises of a first-time dad’ – the first transmedia comic for first-time dads

100 crises of a first-time dad was Bronze in Transmedia in the Inspirational Awards 2019 and Bronze in Branded Content in the Brave Brain Awards.

‘100 crises of a first-time dad’ is a first-person account of everything that happened to its author and his wife from the moment they began caring for their son Álex up until he was a 18 months old. A book that uses humour to narrate the100 situations experienced by the book’s protagonists over almost 300 pages.

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Publicado en: FLUOR Projects

Etiquetado: cómic transmedia

FLUOR Projects · 29 October 2018 · 4:09 pm

‘Operación Gigantes’, the transmedia discovery environment of the series ‘Gigantes’ (Movistar+)

 

Advertiser: Movistar+

Brand: TV Series ‘Gigantes’

Campaign: ‘Operación Gigantes’ (https://operaciongigantes.com/)

 

Access the transmedia universe of Operación Gigantes

 

This project is nominated for Best Branded Content Project in Anuncios Awards 

 

What did they ask us for?

Movistar+ was set to premier ‘Gigantes’, a series directed by Enrique Urbizu and Jorge Dorado that narrates a fraternal war taken to the extreme, led by an all-star cast including José Coronado, Isaak Férriz and Daniel Grao. To extend the experience, Movistar+ asked us to develop the transmedia universe of ‘Gigantes’, looking to enable a connection between fans and the series.

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Publicado en: FLUOR Projects

Etiquetado: Gigantes Movistar+ transmedia Transmedia Storytelling

FLUOR Projects · 09 October 2018 · 10:03 am

Digital Content Strategy for AMC

 

Advertiser: AMC Networks

Brand: AMC

Campaign: Digital content strategy

 

What did they ask us for?

The AMC television channel (Breaking Bad, Mad Men, Fear the Walking Dead, The Terror…) wanted to develop a content strategy for their digital media. To do so, we were asked to present a proposal that would help them increase not only their viewing community bus also the level of organic engagement across their different digital channels.

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Publicado en: FLUOR Projects

Etiquetado: AMC benchmark Content Strategy digital media social media

FLUOR Projects · 18 September 2018 · 3:08 pm

Event for the presentation of SYFY at the Vodafone headquarters

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Advertiser: NBC Universal

Brand: SYFY

Campaign: SYFY Event at the Vodafone television department

 

What did they ask us for?

SYFY, the science fiction channel from NBC Universal, wanted to make a powerful presentation to one of its partners, Vodafone. To do so, they needed a corporate event at the Vodafone headquarters that would offer guests a surprise and which would, at the same time, convey the essence of the channel. In addition to this, a small gift for guests would also need to be organised.

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Publicado en: FLUOR Projects

Etiquetado: catering Event Syfy vodafone

FLUOR Projects · 18 July 2018 · 9:08 am

Strategy of digital content and management of Paid Media at Lío Ibiza (Grupo Pacha)

 

Advertiser: Grupo Pacha

Brand: Lío Ibiza

Campaign: Strategy of digital content and management of Paid Media campaigns

 

What did they ask us for?

Lío Ibiza is the leading cabaret club restaurant in Ibiza. It combines a show, haute cuisine, personalities, quality and music. A mix of elements that make up a great experience, all in an unbeatable environment and at a key location.

Lío Ibiza asked us to develop a digital campaign, the creation of a content plan that reflected its essence and the experiences lived there. Additionally, we were asked to look at the management and development of different Paid Media campaigns.

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Publicado en: FLUOR Projects

Etiquetado: Content Content Strategy Ibiza Lío Ibiza motion graphics Paid Media style manual vídeo

FLUOR Projects · 18 July 2018 · 7:18 am

Digital content strategy and management of Paid Media in Destino Ibiza (Grupo Pacha)

 

Advertiser: Grupo Pacha

Brand: Destino Pacha Resort

Campaign: Digital content strategy and Paid Media campaign management

 

What did they ask us for?

The Destino Pacha Resort is one of the day clubs of reference on the island. It is a space that combines the best attributes to enjoy a day in Ibiza: relaxation, entertainment and gastronomy.

Destino needed a digital campaign to continue to be positioned as a resort of reference in Ibiza. In addition, the resort was also looking to reflect the Ibiza lifestyle and highlight their differences and potential, attracting new customers, publicise its restaurant changes and strengthen knowledge of its Day Club. They were also looking for the management and execution of the various Paid Media campaigns created around brand content.

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Publicado en: FLUOR Projects

Etiquetado: campaign Content Strategy Destino Ibiza Pacha Paid Media style manual

FLUOR Projects · 07 June 2018 · 9:46 am

Premiere of the first season of Wentworth on Calle 13

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Advertiser: NBC Universal

Brand: Calle 13

Campaign: Premiere Wentworth in Spain

 

What did they ask for?

The TV channel Calle 13 premiered the Australian series Wentworth for the first time in Spain. A drama that focuses on the reality of women in prison through each of their characters’ experiences. It is worth noting that this is the series that inspired the well-known series Orange Is The New Black.

For the promotion of the series, they asked us to come up with a new activity, one that would have repercussions in the media and would be accompanied by an event. A complicated challenge, since we had to be careful about the message being transmitted. Therefore, we immersed ourselves in the reality of women’s prisons in Spain through various associations, which offered us the information and the expertise we needed.

 

What did we do?

  • We placed two influencers (Gominuke and Xuri Fentón) in isolation for 48 hours in a space set in Wentworth Prison. They were both controlled by surveillance personnel and did not have any connection to the outside world – their only access was to a camera with which to record their experiences and be able to convey the harsh reality of freedom deprivation.
  • We created a themed event which recreated Wentworth Prison, from the security control to the courtyards and cells. The guests were immersed in the series by being taken into the prison. In addition, to make the event more dynamic, there was a mini improvisation theatrical event in which several actresses played the role of prisoners and mingled with crowd, surprising the guests.
  • We approach the situation of women in prison through a colloquium in which the Arco Iris association contributed its vision and experience.

 

What were the results?

  • More than 460,000 views on YouTube, giving great visibility to the activities across its target audience
  • The video on the isolation experience became the third most watched video on the Gominuke channel with almost 350K visits
  • Almost 600,000 people reached across the different social networks of the influencers
  • On Instagram Stories, more than 40,000 people with links to Wentworth Prison were reached
  • The event both surprised and entertained the guests while approaching the harsh reality of women in prison
  • The action generated very positive comments across the media and with the followers of the influencers

 

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Publicado en: FLUOR Projects

Etiquetado: Calle 13 creativity Design Event innovation Wentworth

FLUOR Projects · 15 December 2017 · 9:48 am

Management of Social Network Campaigns

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Advertiser: AMC Networks

Brand: AMC, Sundance TV and Dark

Campaign: Paid Social

 

What did they ask us for?

To undertake the management and execution of their Paid Media campaigns on Social Networks in a flexible and effective way, maximizing their budget to hit their targets.

 

What did we do?

We designed the digital strategies required to cover the needs of each channel, adapting to the various targets and content over time. We optimized the campaigns on a daily basis, with optimal segmentations for each content.

 

What were the obtained results?

– The campaign for the launch of the third season of Fear The Walking Dead, where the goal was to maximize reach, we managed to reach more than 7 million people and more than 11 million impressions with a CPM (Cost per thousand impressions) of €0.90.

– Nearly 2 million reproductions with a CPV (Cost Per View) of € 0.001.

– More than 25,000 visits to their website with a CPC (Cost Per Click) of €0.01.

– More than 3600 followers and almost a million impressions on their Twitter community with a cost of €0.55 per fan and a CPM on Twitter of €2.

Publicado en: FLUOR Projects

Etiquetado: AMC AMC Networks Digital strategy Paid Media Paid Social social media Strategy

FLUOR Projects · 15 December 2017 · 9:03 am

X-Presion (Show Positivo – Salón Look 2017)

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Advertiser: X-Presion

Brand: X-Presion

Campaign: Show Positivo 7th Edition

 

What did they ask us for?

Jorge, Marco and José make-up the collective X-Presion, a team dedicated to R&D+i in hairdressing, that continues to revolutionise traditional systems through innovation and disruption. Every year they organise Show Positivo, an innovative and unique meeting across the sector that brings together several of the world’s top hairdressing firms and faces at Salón Look.

For the sixth edition of the event we were asked to create the creative concept, design the event’s graphic pieces, a social media campaign that would provide exposure to Show Positivo and boost ticket sales, the sending of a Press Kit, event coverage and a call for general and specialised press and influencers.

 

What did we do?

  • We created the concept ‘Headhackers, update your mind’ that was the umbrella for the campaign, especially given X-Pressure transcends hair innovation and hacks the minds of attendees, ensuring they experience something new in the hairdressing industry.
  • We developed a specific strategy to communicate Show Positivo on Instagram, Facebook and Twitter.
  • We designed the creative pieces that enhanced the brand’s value using original, disruptive and innovative formats that position Show Positivo as a benchmark across the sector.
  • We created a Paid Media Strategy to promote ticket sales for Show Positivo.
  • We created illustrations portraying these three influencers :)
  • We undertook the call out for general and specialized press and influencers.

 

What were the obtained results?

  • For ticket sale campaigns, we achieved an ROI of 332.6%.
  • The campaign has generated greater exposure for Show Positivo, achieving more than 700,000 organic impressions on the Facebook and Instagram platforms.
  • The designs made for social platforms followed the disruptive line taken by X-Presion and managed to position the brand as a benchmark of innovation across the sector.
  • Sold out event with a total of 920 tickets sold.
  • Major media players reported on the event, such as Notimerica, La Vanguardia, Europa Press, Beauty Market, Planet Look, Globe Life, Tupelu, Coiffure Magazine and Estética Magazine.

 

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JOSE2 [Recuperado]

Publicado en: FLUOR Projects

Etiquetado:

FLUOR Projects · 05 December 2017 · 9:49 am

TwypTubers (Twyp – ING)

 

This project won three Gold Awards at the Smile Festival 2018: “Best Branded Content Campaign”, “Best Innovation in Social Media Campaign” and “Best Content Strategy”.

This project is nominated for Best Branded Content Campaign of the Year (Anuncios). Failure of the jury pending to occur.

 

Advertiser: ING

Brand: Twyp

Campaign: TwypTubers

 

What did they ask us for?

ING wanted to position its shared payment for friends App in one key place: music festivals. The intention was to connect with young people and present them content that was not only relevant but that would also encourage them to download and use the Application. Would four YouTubers be able to survive a festival using only Twyp and not a single euro in cash?

 

What did we do?

We are faced with a complex question: how do we reach young people if they are watching less and less television every day and are hyper-saturated with advertising? Our answer to this was to head to YouTube – the reference platform for audiovisual entertainment among the target audience we aimed to reach. So, we set out to see whether it was possible to survive an entire festival without using a single euro in cash; and of course, without leaving with a single debt.

To do just that, we challenged four YouTubers the opportunity to participate. Would they be capable? This is how ‘TwypTubers’ was born, set within an innovative Branded Content format that sent these YouTubers to music festivals with nothing in their pockets but with Twyp downloaded to their mobile phones.

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Publicado en: FLUOR Projects

Etiquetado: Branded Content creativity ING Twyp TwypTubers YouTube

RT @InnovacionAv: Red Dead Online: Cómo irritar a tu público https://t.co/mzJYlO2I7W https://t.co/0FytvVj4Gz
RT @CortoEspana: Dos abuelas, Rosario y Encarna, están sentadas en un bar tomando café y comiendo churros como cada tarde. La diferencia de…
RT @InnovacionAv: Cuando la música va más allá: Twenty One Pilots. https://t.co/umq3Bk6Hwv https://t.co/w3WHKuz5wP
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