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FLUOR Projects · 03 January 2020 · 11:40 am

20th Anniversary of “Law and Order: SVU” for Calle 13

Advertiser: Calle 13

Brand: Law and Order: Special Victims Unit 

Campaign: 20th Anniversary

 

What were we asked to do?

On the occasion of the twenty anniversary of Law and Order: UVE broadcast on the Calle13 ,  we were asked to create something special, a good birthday gift to celebrate a series which has been broadcast on the channel for a number of years and has reached many milestones in the history of television.

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FLUOR Projects Social media · 26 September 2019 · 3:35 pm

Festival Jardín de las Delicias 2019

Advertiser: Festival Jardín de las Delicias

Brand: Jardín de las Delicias (Garden of Delights)

Campaign: 2th edition

 

What did they asked us for?

The Jardín de las Delicias Festival (Garden of Delights) returned to Madrid’s calendars with its second edition. Our mission for this project was to create a relevant communications and positioning system for the audience we were addressing, in addition to the marketing management. We should point out that at a time when more than 400 music festivals are held in Spain every year, it is not an easy task to sell out an event!

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FLUOR Projects · 09 July 2019 · 3:18 pm

Retorik

Advertiser: own project

Brand: Retorik

Campaign: product creation and launch

 

What is Retorik?

Retorik, the game to help you shine when speaking in public and telling stories, is an initiative that seeks to transform the way we communicate, through respectful and creative learning.

FLUOR Lifestyle project whose authors are Juanjo Mestre and Marta Segarra. A board game fully funded through crowdfunding.

 

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FLUOR Projects Social media · 27 June 2019 · 3:06 pm

Communications strategy and creation of the new website for the Fugaz Awards

 

Advertiser: Premios Fugaz (Fugaz Awards) – CortoEspaña

Brand: Premios Fugaz (Fugaz Awards)

Campaign: Development of the communications strategy for Fugaz Awards that included: creation of original content, PR, management and revitalization of its social networks and creation of the new website

 

 What did they ask us for?

The Fugaz Awards are the annual awards created by CortoEspaña that award prizes to the best shorts in Spain. For their third edition, they needed a PR plan that gave them visibility across media platforms, their own content strategy for social networks, community management with special attention to a gala and the creation of a website with their own visual identity; all with content distribution that provides for regular updates and adequate usability.

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Publicado en: FLUOR Projects Social media

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FLUOR Projects · 05 June 2019 · 2:45 pm

PR campaign for the National Ticketing Association

Link to the information from El País Ticket resale companies ask for the elimination of shopping bots

 

Advertiser: National Ticketing Association (ANATIC- Asociación Nacional de Ticketing)

Brand: ANATIC

Campaign: Development of a PR campaign for the National Ticketing Association (ANATIC)

 

What did they ask us for?

The National Ticketing Association (ANATIC), is the association that brings together more than 20 companies (amongst which are ticket exchange platforms, agencies and event management companies) in order to professionalize and regulate the secondary sales market of tickets.

For this project, they needed to create more public awareness of the association and its mission, in order to provide first-hand information to the social conversation generated around the sales of online tickets. We were required to convey a message to the consumer that was not erroneous and biased, and that focused on the operation of the sector, its regulation and secure shopping platforms.

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FLUOR Projects · 14 May 2019 · 1:13 pm

Online content strategy for Via Nature

Advertiser: Via Nature

Brand: AMC Group

Campaign: Digital content strategy

 

What did they ask us for?

Via Nature are 100% natural fruit juices. Their ingredients range from aloe vera to dandelion, through to probiotics and ginseng. The brand is owned by the AMC Group and its juices have always been a very good white label choice for many department stores.

When they made the leap to creating their own brand they asked us to join them in this challenge. How? With a digital content strategy that would highlight the differential value of each of the juices through the ‘Natural  honesty’ stated in their claim. 

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FLUOR Projects · 09 April 2019 · 2:51 pm

Communication Strategy for UCCI Quito

 

Advertiser: Quito City Council

Brand: UCCI

Campaign: Communication strategy for UCCI Quito

 

What did they ask us for?

The Quito City Council (Ecuador) asked us to develop a communications strategy in order to secure a participatory process is achieved around the SDGs (the sustainable development goals promoted by the United Nations). To do this, they asked us to take advantage of the participatory mechanisms and fabrics that are part of the city. In addition, they wanted to create an active community as the engine of change, where people lead the grassroots movement. 

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FLUOR Projects · 07 February 2019 · 2:55 pm

Premiere of the ‘Midnight, Texas’ 2th Season (SYFY)

This project was awarded a Silver Medal for Best Branded Content at the Never Zapping Festival, the only festival whose votes are entirely cast by a popular jury.

 

Advertiser: NBC Universal

Brand: SYFY

Campaign: Second season premiere ‘Midnight, Texas’

 

What did they ask us for?

The science fiction channel, SYFY, premiered the second season of ‘Midnight, Texas’ and asked us to carry out an activity that that bring the series’ universe to life and generate buzz on social networks.

In addition, we wanted to amplify the premiere with an outdoor campaign that could take advantage of Halloween.

 

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FLUOR Projects · 06 November 2018 · 9:29 am

The origins of ‘100 crises of a first-time dad’ – the first transmedia comic for first-time dads

100 crises of a first-time dad was Bronze in Transmedia in the Inspirational Awards 2019 and Bronze in Branded Content in the Brave Brain Awards.

‘100 crises of a first-time dad’ is a first-person account of everything that happened to its author and his wife from the moment they began caring for their son Álex up until he was a 18 months old. A book that uses humour to narrate the100 situations experienced by the book’s protagonists over almost 300 pages.

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Publicado en: FLUOR Projects

Etiquetado: cómic transmedia

FLUOR Projects · 29 October 2018 · 4:09 pm

‘Operación Gigantes’, the transmedia discovery environment of the series ‘Gigantes’ (Movistar+)

 

Advertiser: Movistar+

Brand: TV Series ‘Gigantes’

Campaign: ‘Operación Gigantes’ (https://operaciongigantes.com/)

 

Access the transmedia universe of Operación Gigantes

 

This project is nominated for Best Branded Content Project in Anuncios Awards 

 

What did they ask us for?

Movistar+ was set to premier ‘Gigantes’, a series directed by Enrique Urbizu and Jorge Dorado that narrates a fraternal war taken to the extreme, led by an all-star cast including José Coronado, Isaak Férriz and Daniel Grao. To extend the experience, Movistar+ asked us to develop the transmedia universe of ‘Gigantes’, looking to enable a connection between fans and the series.

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Publicado en: FLUOR Projects

Etiquetado: transmedia

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