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Link to the information from El País : Ticket resale companies ask for the elimination of shopping bots
Advertiser: National Ticketing Association (ANATIC- Asociación Nacional de Ticketing)
Campaign: Development of a PR campaign for the National Ticketing Association (ANATIC)
What did they ask us for?
The National Ticketing Association (ANATIC), is the association that brings together more than 20 companies (amongst which are ticket exchange platforms, agencies and event management companies) in order to professionalize and regulate the secondary sales market of tickets.
For this project, they needed to create more public awareness of the association and its mission, in order to provide first-hand information to the social conversation generated around the sales of online tickets. We were required to convey a message to the consumer that was not erroneous and biased, and that focused on the operation of the sector, its regulation and secure shopping platforms.
What did we do?
We chose an approach that diversified the media used to introduce ANATIC and organised interviews for comms about the resale of online tickets.
What results were obtained?
Link La Vanguardia information: The National Ticketing Association asks for measures to regulate the ticket resale market
Link to Europa Press information: The National Ticketing Association calls for measures to regulate the resale market for concert tickets
Published in : FLUOR Projects