SINCE 2015

CONNECT + DEVELOP + INNOVATE

· 11 July 2016 · 9:51 pm

Radio is the picture on a screen

img_art_luismiguelpedrero_ENG

Invisible, fleeting and irreversible: for more than a century, radio has been produced, disseminated and consumed via specific receptors through a technology –  distributed across terrestrial waves – that conditioned not only its language, but a whole business model based on the commercialisation of its audio broadcasts. Listeners were the only recipients, and attracting and creating a sense of loyalty in them cemented the habits, consumption and the revenue of the radio industry.

 

But the emergence of the Internet and its progressive, expansive and inexorable convergence with the audio-visual ecosystem have irreversibly disrupted the paradigms that supported the operation of analogue radio, whose operators —initially reluctant to come to terms with the enormous potential of the digital environment— are now facing migration to a new scenario, from a mixed perspective of exploration and experimentation. It seems undeniable that the future of radio depends on its ability to  reposition the analogue brand in the online environment,  to meet the desires of listeners who are now users and, above all, to redirect content to the screen.

Read more

Publicado en:

Etiquetado:

RT @EduardoPradanos: Venderse por una caja de galletas https://t.co/w6MviDVBFY #exfluencia
RT @InnovacionAv: La Realidad Extendida de Stranger Things, nuevo post de Verónica Rodríguez en #InnovaciónAudiovisual https://t.co/Tbzz8NO
🤩 Extra curiosos: la Instagram Rich List 2019 de @hopper_hq por si queréis hablar de nombres propios de… https://t.co/7EKYVtfUYL
FLUORLIFESTYLE Instagram