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FLUOR Projects · 14 May 2019 · 1:13 pm

Online content strategy for Via Nature

Advertiser: Via Nature

Brand: AMC Group

Campaign: Digital content strategy

 

What did they ask us for?

Via Nature are 100% natural fruit juices. Their ingredients range from aloe vera to dandelion, through to probiotics and ginseng. The brand is owned by the AMC Group and its juices have always been a very good white label choice for many department stores.

When they made the leap to creating their own brand they asked us to join them in this challenge. How? With a digital content strategy that would highlight the differential value of each of the juices through the ‘Natural  honesty’ stated in their claim. 

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Publicado en: FLUOR Projects

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