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Advertiser: Via Nature
Brand: AMC Group
Campaign: Digital content strategy
What did they ask us for?
Via Nature are 100% natural fruit juices. Their ingredients range from aloe vera to dandelion, through to probiotics and ginseng. The brand is owned by the AMC Group and its juices have always been a very good white label choice for many department stores.
When they made the leap to creating their own brand they asked us to join them in this challenge. How? With a digital content strategy that would highlight the differential value of each of the juices through the ‘Natural honesty’ stated in their claim.
Publicado en: FLUOR Projects
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