CONNECT + DEVELOP + INNOVATE
Advertiser: Festival Jardín de las Delicias
Brand: Jardín de las Delicias (Garden of Delights)
Campaign: 2th edition
What did they asked us for?
The Jardín de las Delicias Festival (Garden of Delights) returned to Madrid’s calendars with its second edition. Our mission for this project was to create a relevant communications and positioning system for the audience we were addressing, in addition to the marketing management. We should point out that at a time when more than 400 music festivals are held in Spain every year, it is not an easy task to sell out an event!
What did we do?
We positions ourselves differently and devised a creative concept that would allow us to approach the marketing of the festival from a new perspective.
We decided to rely on three key concepts:
We fill social networks with the most magical and fun digital formats. At the same time, we direct the digital, social and emailing campaigns, accelerating the sale of tickets until the “full house” sign is hung up.
What results did we achieve?
– Completely Sold out event.
– A campaign completely focused on digital media, without using external media or radio.
– We laid the foundations to continue building the Jardin de las Delicias brand.
Direction, coordination and production:
Love and Hate
Adrián de las Heras
Marketing and Communications Lead:
Press and PR:
Ana Medina – Así Desastre
Online Traffic and Analytics:
Indale de la Fuente
Web and RRPP:
Photography and Video: