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FLUOR Projects Social media · 26 September 2019 · 3:35 pm

Festival Jardín de las Delicias 2019

Advertiser: Festival Jardín de las Delicias

Brand: Jardín de las Delicias (Garden of Delights)

Campaign: 2th edition

 

What did they asked us for?

The Jardín de las Delicias Festival (Garden of Delights) returned to Madrid’s calendars with its second edition. Our mission for this project was to create a relevant communications and positioning system for the audience we were addressing, in addition to the marketing management. We should point out that at a time when more than 400 music festivals are held in Spain every year, it is not an easy task to sell out an event!

 

What did we do?

We positions ourselves differently and devised a creative concept that would allow us to approach the marketing of the festival from a new perspective.

We decided to rely on three key concepts:

  • All the music themes in Spanish, “you will be able to sing them all”
  • The festival with the best atmosphere in the capital
  • It is not just music. It is also gastronomy, performances and decoration to create a magical experience

 

We fill social networks with the most magical and fun digital formats. At the same time, we direct the digital, social and emailing campaigns, accelerating the sale of tickets until the “full house” sign is hung up.

 

What results did we achieve?

–  Completely Sold out event.

– A campaign completely focused on digital media, without using external media or radio.

– We laid the foundations to continue building the Jardin de las Delicias brand.

– Various very positive reports across media outlets such as the newspaper El País and Los 40 Principales.

 

 

Credits: 

Direction, coordination and production:

Love and Hate

RM Publishing

Sergio Cardoso

Adrián de las Heras

Óscar Jiménez

Gonzalo Marrón

Jacobo Domínguez

Marketing and Communications Lead:

FLUOR Lifestyle

Design:

Aida Cortés

Press and PR:

Ana Medina – Así Desastre

Online Traffic and Analytics:

Helvia Pérez

Indale de la Fuente

Community management:

Javier Sánchez

Web and RRPP:

Yungle Marketing

Photography and Video:

Pablo Simón

Rubén Jiménez

Mikegshot

Leticia Amor-Jurado

Aarón García

Fernando Sánchez

Published in : FLUOR Projects Social media

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