CONNECT + DEVELOP + INNOVATE
Advertiser: Premios Fugaz (Fugaz Awards) – CortoEspaña
Brand: Premios Fugaz (Fugaz Awards)
Campaign: Development of the communications strategy for Fugaz Awards that included: creation of original content, PR, management and revitalization of its social networks and creation of the new website
What did they ask us for?
The Fugaz Awards are the annual awards created by CortoEspaña that award prizes to the best shorts in Spain. For their third edition, they needed a PR plan that gave them visibility across media platforms, their own content strategy for social networks, community management with special attention to a gala and the creation of a website with their own visual identity; all with content distribution that provides for regular updates and adequate usability.
What did we do?
We helped them to promote the Awards through:
We created Twitter threads to narrate the plot of some short films in different ways. When the users reached the end of the thread, they were able to access the short film in question, thanks to its cover.
Encarna le ha estado dando vueltas al asunto por las noches. Siente que ya está mayor y que no se puede jugar su futuro así como así. Mientras espera a Rosario, busca la manera de decirle que se ha arrepentido de llevar a cabo el plan. pic.twitter.com/G2Inj7XdSg
— Premios Fugaz – CortoEspaña (@CortoEspana) April 17, 2019
We welcomed public opinion across our social networks through the creation of a very different voting dynamic. We proposed different categories or playful alternatives to those of the Fugaz Awards. Thus, using their vote, users could choose their favourite scene between two nominated shorts in a number of playful categories.
Through 3 graphs, users could create their own fleeting speech using the initials of their first and last names. In this way, we played with the stigma of long speeches, generating a fun and simple dynamic, all of which encouraged participation.
We created a format with which users could ask questions to the gala’s attendees. The Fugaz Awards addressed and answered all the questions during the same gala, live with all protagonists.
What results were obtained?