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FLUOR Projects · 11 August 2017 · 11:57 am

Mad Men10 th Anniversary

 

Advertiser: AMC Networks

Brand: AMC

Campaign: Mad Men10th Anniversary

What did they ask us for?

Mad Men was celebrating turning a decade old and the TV channel AMC wanted to promote
the series among all its fans. To do this, we designed creative pieces for the anniversary and
created a contest running across various social networks where users could vote for their
favourite episodes on a dedicated landing page. The 10 most popular episodes would be
broadcast on the channel during a special marathon, so fans would be able to choose what
episode would be aired through their votes. We also planned and implemented the Paid Social
Strategy.

What were the results?

– More than 800,000 impressions
– 60,714 interactions
– 2165 votes
– 547 participants

 

5

1

Published in : FLUOR Projects

Tagged: creativity Mad Men10 th Anniversary social media

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RT @ElUltimoShowATV: ¡Vamos a ver el primer episodio!😍 Aquí acaba el evento, pero llega este jueves el estreno de #ElÚltimoShow en @aragont
RT @ElUltimoShowATV: "Esto ha sido un proyecto colectivo, todo el mundo volcado en que esto sea hoy una realidad", palabras de @TeresaAzcon
"Estoy con los nervios de un niño pequeño" dice @_alexrodrigo_ creador de @ElUltimoShowATV 👏👏 #FLUORlifestylehttps://t.co/Nk1WqxFZGC
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