SINCE 2015
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Advertiser: AMC Networks
Brand: AMC
Campaign: Mad Men10th Anniversary
What did they ask us for?
Mad Men was celebrating turning a decade old and the TV channel AMC wanted to promote
the series among all its fans. To do this, we designed creative pieces for the anniversary and
created a contest running across various social networks where users could vote for their
favourite episodes on a dedicated landing page. The 10 most popular episodes would be
broadcast on the channel during a special marathon, so fans would be able to choose what
episode would be aired through their votes. We also planned and implemented the Paid Social
Strategy.
What were the results?
– More than 800,000 impressions
– 60,714 interactions
– 2165 votes
– 547 participants
Published in : FLUOR Projects
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