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FLUOR Projects · 11 August 2017 · 11:57 am

Mad Men10 th Anniversary

 

Advertiser: AMC Networks

Brand: AMC

Campaign: Mad Men10th Anniversary

What did they ask us for?

Mad Men was celebrating turning a decade old and the TV channel AMC wanted to promote
the series among all its fans. To do this, we designed creative pieces for the anniversary and
created a contest running across various social networks where users could vote for their
favourite episodes on a dedicated landing page. The 10 most popular episodes would be
broadcast on the channel during a special marathon, so fans would be able to choose what
episode would be aired through their votes. We also planned and implemented the Paid Social
Strategy.

What were the results?

– More than 800,000 impressions
– 60,714 interactions
– 2165 votes
– 547 participants

 

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Published in : FLUOR Projects

Tagged: creativity Mad Men10 th Anniversary social media

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RT @Interactiv_a: AMC presenta "Seriesutra", una guía de posturas para ver series solo o en compañía https://t.co/44aSyT4PGg @amctv_es @FLU
RT @BrandedContent_: Contenidos creativos para canales digitales, la apuesta de @amctv_es y @FLUORlifestyle https://t.co/5tmcaxrlZG #FLUORl
Descubre en @mkdirecto los contenidos creativos llenos de la imaginación que estamos creando junto a @amctv_es💥💪… https://t.co/5Lk3VKdfdB
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