Advertiser: X-Presion

Brand: X-Presion

Campaign: Show Positivo 7th Edition

What did they ask us for?

Jorge, Marco and José make-up the collective X-Presion, a team dedicated to R&D+i in hairdressing, that continues to revolutionise traditional systems through innovation and disruption. Every year they organise Show Positivo, an innovative and unique meeting across the sector that brings together several of the world’s top hairdressing firms and faces at Salón Look.

For the sixth edition of the event we were asked to create the creative concept, design the event’s graphic pieces, a social media campaign that would provide exposure to Show Positivo and boost ticket sales, the sending of a Press Kit, event coverage and a call for general and specialised press and influencers.

What did we do?

• We created the concept ‘Headhackers, update your mind’ that was the umbrella for the campaign, especially given X-Pressure transcends hair innovation and hacks the minds of attendees, ensuring they experience something new in the hairdressing industry.
• We developed a specific strategy to communicate Show Positivo on Instagram, Facebook and Twitter.
• We designed the creative pieces that enhanced the brand’s value using original, disruptive and innovative formats that position Show Positivo as a benchmark across the sector.
• We created a Paid Media Strategy to promote ticket sales for Show Positivo.
• We created illustrations portraying these three influencers 🙂
• We undertook the call out for general and specialized press and influencers.

What were the obtained results?

• For ticket sale campaigns, we achieved an ROI of 332.6%.
• The campaign has generated greater exposure for Show Positivo, achieving more than 700,000 organic impressions on the Facebook and Instagram platforms.
• The designs made for social platforms followed the disruptive line taken by X-Presion and managed to position the brand as a benchmark of innovation across the sector.
• Sold out event with a total of 920 tickets sold.
• Major media players reported on the event, such as Notimerica, La Vanguardia, Europa Press, Beauty Market, Planet Look, Globe Life, Tupelu, Coiffure Magazine and Estética Magazine.